Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg's Two Factor Theory for User Experience Modeling

This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been identified through the initial literature review. Secondly, hotel websites were surveyed in terms of critical success factors identified through the literature review. Thirdly, Herzberg's motivation theory has been applied to the user rating and the critical success factors were categorized into two areas. Finally, the critical success factor matrix has been developed using the two main sets of data.Comment: Journal articl

E-Commerce Applications Ranking

The paper presents the cycle of development of e-Commerce applications. The e-commerce applications are analyzed being considered to be a subject for complex evaluations. A set of criteria and factors are presented being considered relevant for e-commerce applications used in complex assessments. A ranking algorithm is proposed based on the AHP (Analytic Hierarchy Process) process, which was implemented and tested with online application IAID. The objective of this paper is to build, implement and test this algorithm with the online application IAID.E-Commerce, Hierarchy, Evaluation Criteria, Analyses, Ranking Algorithm

Usability and Accessibility in E-commerce Web Sites

This paper argues that the accessibility and usability of an e-commerce web site are the primary determinants of customer experience. They are also top factors for improving conversion rate and hence the return on investment. Accessibility of web sites to people with disabilities is a legal requirement in many countries. Section 805 in the US and the Disability Discrimination Act in the UK both require providers to make their web sites accessible to people with disabilities. Organizations are now realizing the social and financial benefits of making web sites accessible to people who are older or who have disabilities. The paper reviews usability and accessibility international Standards, guidelines and practice and the current state of e-commerce usability and accessibility. Case studies of e-commerce web sites accessibility and usability and an approach to their evaluation are presented. These include a major telecommunication company, a travel agency and a bank. These case studies describe examples of current practice in the United Arab Emirates; a country with a rapidly growing economy and the highest rate of Internet use in the Middle East [3]. Despite the wealth of information and guidelines available on accessibility, the web site tested neglected some basic accessibility features

A Theory and Practice of Website Engagibility

This thesis explores the domain of website quality. It presents a new study of website quality - an abstraction and synthesis, a measurement methodology, and analysis - and proposes metrics which can be used to quantify it. The strategy employed involved revisiting software quality, modelling its broader perspectives and identifying quality factors which are specific to the World Wide Web (WWW). This resulted in a detailed set of elements which constitute website quality, a method for quantifying a quality measure, and demonstrating an approach to benchmarking eCommerce websites. The thesis has two dimensions. The first is a contribution to the theory of software quality - specifically website quality. The second dimension focuses on two perspectives of website quality - quality-of-product and quality-of-use - and uses them to present a new theory and methodology which are important first steps towards understanding metrics and their use when quantifying website quality. Once quantified, the websites can be benchmarked by evaluators and website owners for comparison with competitor sites. The thesis presents a study of five mature eCommerce websites. The study involves identifying, defining and collecting data counts for 67 site-level criteria for each site. These counts are specific to website product quality and include criteria such as occurrences of hyperlinks and menus which underpin navigation, occurrences of activities which underpin interactivity, and counts relating to a site’s eCommerce maturity. Lack of automated count collecting tools necessitated online visits to 537 HTML pages and performing manual counts. The thesis formulates a new approach to measuring website quality, named Metric Ratio Analysis (MRA). The thesis demonstrates how one website quality factor - engagibility - can be quantified and used for website comparison analysis. The thesis proposes a detailed theoretical and empirical validation procedure for MRA