Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China

Background China is the largest producer and consumer of tobacco in the world. Considering the constantly growing urban proportion, persuasive tobacco control measures are important in urban communities. Television, as one of the most pervasive mass media, can be used for this purpose. Methods The anti-smoking advertisement was carried out in five different time slots per day from 15 May to 15 June in 2011 across 12 channels of Chongqing TV. A cross-sectional study was conducted in the main municipal areas of Chongqing. A questionnaire was administered in late June to 1,342 native residents aged 18–45, who were selected via street intercept survey. Results Respondents who recognized the advertisement (32.77 %) were more likely to know or believe that smoking cigarettes caused impotence than those who did not recognize the advertisement (26.11 %). According to 25.5 % of smokers, the anti-smoking TV advertising made them consider quitting smoking. However, females (51.7 %) were less likely to be affected by the advertisement to stop and think about quitting smoking compared to males (65.6 %) (OR = 0.517, 95 % CI [0.281–0.950]). In addition, respondents aged 26–35 years (67.4 %) were more likely to try to persuade others to quit smoking than those aged 18–25 years (36.3 %) (OR = 0.457, 95 % CI [0.215–0.974]). Furthermore, non-smokers (87.4 %) were more likely to find the advertisement relevant than smokers (74.8 %) (OR = 2.34, 95 % CI [1.19–4.61]). Conclusions This study showed that this advertisement did not show significant differences on smoking-related knowledge and attitude between non-smokers who had seen the ad and those who had not. Thus, this form may not be the right tool to facilitate change in non-smokers. The ad should instead be focused on the smoking population. Gender, smoking status, and age influenced the effect of anti-smoking TV advertising on the general population in China

Key Issues in Expansion of End-User Mobile Communication in China

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry

Comparing “cosmopolitanism” : taste, nation and global culture in Finland and the UK

This paper adds a comparative perspective to the study of taste, cosmopolitanism and social organisation. Drawing on material provided by two similar projects in the UK and Finland it explores the relationships between national and cosmopolitan taste cultures. Whilst there have been some recent attempts to study taste in a comparative perspective, the weight of sociological inquiry into taste is focussed on specific national spaces, including the France of Bourdieu’s (1984) seminal contribution. This tendency persists even as the production and circulation of culture is increasingly accepted as global. Global culture is assumed to be the driver of cosmopolitan ways of being, but is also interpreted as a threat to distinct national cultures. Studies of taste provide an empirical setting where the lived experience of global culture and the ambiguities of cosmopolitanism can be observed. Based on interviews and focus group discussions from the UK and Finland, the paper broadly concurs with those critics who see cosmopolitanism in the context of the maintenance of privileged political or symbolic positions of classes/status groups

The influences on Internet adoption and usage of the Bottom of the Pyramid in Vietnam: a preliminary model

Objectives This research attempts to assess potential influences on the Bottom of the Pyramid (BoP) in using the Internet by proposing a technology acceptance model. In the course of doing so, the study also provides a better understanding of how the BoP accesses the Internet. Summary The author modified the Unified Theory of Acceptance and Usage of Technology using previous studies of the BoP to create an initial conceptual framework. The model consists of four independent variables: performance expectancy, ease expectancy, social influence and facilitating conditions and a dependent variable: usage behavior. Then, eight in-depth individual interviews with the BoP in Vietnam are conducted. Content analysis is adopted to improve the variables proposed in the initial model. Next, the variables are coded to carry out correlation tests, which help suggesting the relationships between them. Conclusions Performance expectancy, which is how much the BoP believes the Internet helps achieving job goals, entertainment and information needs, positively influence the adoption. Ease expectancy measuring the affordability of the Internet and the ease of accesing it also positively correlates with usage behavior. Social influence takes into account the degree the BoP thinks that reference groups expect them to use the Internet, that Internet is a social norm which should be abided to, and that the Internet is beneficial for the whole household. The probability that the BoP uses the Internet increases with Social Influence. Last, Facilitating Conditions, which is the level the BoP believes that a technical infrastructure exists to support their usage and that the BoP have control over their usage, positively influence the degree of usage of the Internet

Tourism in contemporary cities. Proceedings of the International Tourism Studies Association Conference: University of Greenwich, London, UK 17–19 August 2016 Conference Proceedings

The 6th International Tourism Studies Association (ITSA) Biennial conference was held at the University of Greenwich, London, England from 17‐19 August 2016. This was the first time that the conference had been held in Europe and it provided a unique opportunity to meet, hear from and network with tourism scholars and professionals from across Europe, Asia, Australasia, and North and South America. ITSA has a mission to encourage interaction and cooperation between developing and developed countries and the conference was successful in attracting 130 delegates from 29 countries. The main theme of the conference was 'Tourism in Contemporary Cities' with four conference sub‐themes of ‘Tourism Cities and Urban Tourism’, ‘The Chinese Market for European Tourism’, ‘River, Cruise and Maritime Tourism’, and ‘Heritage Tourism in Cities’, The subthemes were chosen to reflect the unique location of the conference on the UNESCO Maritime Greenwich World Heritage Site, and London which is Europe’s most visited tourist destination. The conference also presented ‘Dark Tourism and Cities’ and ‘Tourism and Communist Heritage’ as special sessions

The contribution of community health education to sustainable control of the Neglected Zoonotic Diseases

Effective and sustainable control of the Neglected Zoonoses (NZDs) demands a One Health approach. NZDs largely impact on individuals in low- and middle-income countries, disproportionally affecting resource poor communities with poor access to veterinary and human health services and to clean water and which are intrinsically dependent on animals for their livelihoods. Many NZDs in humans can be treated, but treatment is often complex and expensive. Similarly, while tools for prevention of transmission may exist, they are complex and expensive to adopt at the scale required to be effective. The cost of intervention for NZDs is high when compared to the public health benefits alone, but costs are easily outweighed by full cross sector analysis and when monetary and non-monetary benefits to all stakeholders are considered. Education is a key tool, often overlooked in favor of more complex solutions for the control of NZDs. Successful education programs have been targeted to children of school age for Taenia solium in Kenya, schistosomiasis in Nigeria, and soil transmitted helminths in China. A Snakes and Ladders board game, designed to teach children about schistosomiasis and encourage compliance with mass deworming programs, deployed in Nigerian schools, showed a 67% increase in knowledge of praziquantel and 65% of children who had previously rejected treatment requested the drug at school. For soil transmitted helminths in China, presentation of health information in cartoon format rather than in poster format, showed post-assessment knowledge to be 90% higher. With the rise in affordable smart-phone technology, internet access and airtime in communities in low- and middle- income countries e-education is an increasingly attractive proposition as an intervention tool for the NZDs. The Vicious Worm, a computer based educational health tool that has been designed around the prevention of Taenia Solium has shown remarkable efficacy in affected communities in which it has been deployed with participants applying the principles learned in their communities. This review explores the successes and benefits of education as a control tool for the NZDs