Using the AHP to determine the correlation of product issues to profit

Analyzes the correlation between product issues and product profit using the analytic hierarchy process (AHP). Estimation on the effect of profit on product issues by AHP; failure of the AHP to determine the correlation factors; development of procedure for determining correlation factors

A consumer perspective e-commerce websites evaluation model

Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale of importance. The new evaluation model comprised of three components. First, the consumer evaluation criteria that consist of the important principles considered by consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation fiel

Three Decades of Fuzzy AHP: A Bibliometric Analysis

[EN] For decades, Fuzzy Sets Theory (FST) has been consistently developed, and its use has spread across multiple disciplines. In this process of knowledge transfer, fuzzy applications have experienced great diffusion. Among them, Fuzzy Analytic Hierarchy Process (fuzzy AHP) is one of the most widely used methodologies today. This study performs a systematic review following the PRISMA statement and addresses a bibliometric analysis of all articles published on fuzzy AHP in journals indexed in Web of Science, specifically in Science Citation Index Expanded (SCIE) and Social Science Citation Index (SSCI). The analyzed database includes 2086 articles published between 1994 and 2022. The results show the thematic clusters, the evolution of the academic conversation and the main collaboration networks. The main contribution of this article is to clarify the research agenda on fuzzy AHP. The results of the study allow academics to detect publication opportunities. In addition, the evidence found allows researchers and academics setting the field¿s agenda to advise the editors of high-impact journals on gaps and new research trends.Castello-Sirvent, F.; Meneses-Eraso, C.; Alonso-Gómez, J.; Peris-Ortiz, M. (2022). Three Decades of Fuzzy AHP: A Bibliometric Analysis. Axioms. 11(10):1-34. https://doi.org/10.3390/axioms11100525134111

Resource-based destination competitiveness evaluation using analytic hierarchy process (AHP): The case study of West Virginia

This study aimed to evaluate West Virginia\u27s resource-based tourism competitiveness in relation to its neighboring competitors using analytic hierarchy process (AHP). The study also sought to investigate the utility of AHP in destination competitiveness evaluation. Ten executive directors from West Virginia\u27s Convention and Visitors Bureaus (CVBs) and 891 visitors to West Virginia participated in this study. Findings revealed that West Virginia performed well on availability of adventure-based activities, nature-based activities, and had a competitive edge on hospitality and friendliness of residents, safety and security, and value for money in shopping items in relation to competing destinations. AHP was shown to be a reliable tool to evaluate destination competitiveness. Theoretical and managerial implications and future research suggestions are discussed

Fuzzy-AHP approach using Normalized Decision Matrix on Tourism Trend Ranking based-on Social Media

This research discusses multi-criteria decision making (MCDM) using Fuzzy-AHP methods of tourism. The fuzzy-AHP process will rank tourism trends based on data from social media. Social media is one of the channels with the largest source of data input in determining tourism development. The development uses social media interactions based on the facilities visited, including reviews, stories, likes, forums, blogs, and feedback. This experiment aims to prioritize facilities that are the trend of tourism. The priority ranking uses weight criteria and the ranking process.  The highest rank is in the attractions of the Park/Picnic Area, with the final weight calculation value of 0.6361. Fuzzy-AHP can rank optimally with an MSE value of ≈0.0002

An Approach to Prioritizing the Commercial Real Estate Development Risk

After 30 years of war in Sri Lanka, the demand for real estate has increased tremendously across the nation. Similarly, numerous real estate sub-sectors have avidly participated in the worldwide boom. However, with failures and poor functioning of many investment projects, the industry's risk management reputation has been put in jeopardy, followed by the coronavirus (COVID-19). Though it is less popular among Sri Lankan property developers, risk management strategies in development projects have become a pressing requirement. This paper's goal is to look at commercial property development risk elements from the perspective of a real estate developer in relation to Social, Economic, Environmental, Technological, Political, and Pandemic Risks. The research first evaluates risk variables using a super decision software model based on the Analytic Hierarchy Process (AHP), then prioritizes the most important risk factors, and lastly examines effective risk management measures for successful real estate developments. The data collection has been carried out using interviews through telephone conversations with the help of a structured questionnaire. Accordingly, 35 risk factors have been assessed altogether. For the three projects, the synthesized values were 1.0000, 0.510763, and 0.604037, respectively. Based on the analysis of superMatrix calculation, project A is regarded as the best alternative project in such circumstances. Pandemic Risk, Economic Risk, and Political Risk have all had a significant impact on the primary risk criteria. Therefore, COVID-19 Pandemic Risk Emergence, Workforce Availability, Duration, Delays in Council Approval/License Approval Process and Natural Disaster Impact were identified as the highest influenced sub-risk factors. Identifying the risk factors on this avenue will also help in making better investment decisions while increasing the unpredictable nature of the real estate field and future satisfaction of loan team investment goals within the country

An Approach to Prioritizing the Commercial Real Estate Development Risk

After 30 years of war in Sri Lanka, the demand for real estate has increased tremendously across the nation. Similarly, numerous real estate sub-sectors have avidly participated in the worldwide boom. However, with failures and poor functioning of many investment projects, the industry's risk management reputation has been put in jeopardy, followed by the coronavirus (COVID-19). Though it is less popular among Sri Lankan property developers, risk management strategies in development projects have become a pressing requirement. This paper's goal is to look at commercial property development risk elements from the perspective of a real estate developer in relation to Social, Economic, Environmental, Technological, Political, and Pandemic Risks. The research first evaluates risk variables using a super decision software model based on the Analytic Hierarchy Process (AHP), then prioritizes the most important risk factors, and lastly examines effective risk management measures for successful real estate developments. The data collection has been carried out using interviews through telephone conversations with the help of a structured questionnaire. Accordingly, 35 risk factors have been assessed altogether. For the three projects, the synthesized values were 1.0000, 0.510763, and 0.604037, respectively. Based on the analysis of superMatrix calculation, project A is regarded as the best alternative project in such circumstances. Pandemic Risk, Economic Risk, and Political Risk have all had a significant impact on the primary risk criteria. Therefore, COVID-19 Pandemic Risk Emergence, Workforce Availability, Duration, Delays in Council Approval/License Approval Process and Natural Disaster Impact were identified as the highest influenced sub-risk factors. Identifying the risk factors on this avenue will also help in making better investment decisions while increasing the unpredictable nature of the real estate field and future satisfaction of loan team investment goals within the country