Planning programming budgeting systems, selected case materials

Planning, programming, and budgeting system for operational planning by industrial managemen

Financial Reporting for Environmental and Social responsibility: A Normative Strategic Concept

Corporate responsibility demands that firms address environmental and social values in their firm’s policy and key performance indicators. These are integrated through strategic planning and require firms to merge the longer term environmental and social values with short term economic objectives and performance measures. Each firm’s strategy will differ. This paper provides a normative reporting concept to connect the financial implications associated with longer term planning for environmental and social values, with short term accounting reports. Reporting variants adapted from total cost assessment, life cycle costing, variable costing are integrated to offer upstream information based on a product segment view.Strategy, environmental reporting, life cycle costing, cost systems, multi-period accounting, multi-stage fixed costs.

Developing a Project of an Integrated Supply Chain Planning and Establishment of Budgeting

The main goal of this research is consists in development of the project of complex statement of a budgeting system on small business by considering the supply chain management. It is used systemically - process approach to statement of a budgeting system, an integrated approach to formation of financial and budgetary structures, the analytical approach assuming specification of categories and allocation of basic elements of model of process of budgeting of small enterprises. The integrated approach to management including formation of financial structure on the basis of organizational structure, determination of the budgetary structure and existence of result from modeling of elements of process. The technique of complex statement of budgeting of small enterprises is developed for realization of long-term supply chain strategy. The project of complex statement of budgeting can act as the fundamental tool in management of development by the small business representing the indicator of actual state for monitoring and adoption of effective management decisions

Strategic marketing planning : a state of the art review

School of Managemen

An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model

Authors intention was to examine the possibility to investigate win-win-win papakonstantinidis model in order to develop an integrated bargaining solution analysis for vertical cooperative sales promotion campaigns. Based on previous theoretical extensions (Spais and Papakonstantinidis, 2011; Spais, Papakonstantinidis and Papakonstantinidis, 2009), this study presented an integrated bargaining solution analysis for cases of optimal allocation of a promotion budget in a cooperative sales promotion campaign in vertical marketing channels. This integrated bargaining solution analysis included: a) three (3) adjusted utility functions, considering the parameters of sales response budgeting method, the break-even sales analysis and the marketing channel members trade promotion goals; b) the referee solution, the optimal solution for the three players and the constraints; c) the definition of the third win in terms of a continuous sensitization process and perfect information; and d) the presentation of the potential outputs from a bargaining process regarding to the sharing of the cooperative sales promotion cost among A, B and C parties/players for different sales promotion offerings. Encouragingly, the review of the modern literature and the four (4) critical case studies of cooperative marketing programs confirmed the need for a win-win-win approach in cooperative sales promotion planning in vertical marketing channels

Long-run marketing inferences from scanner data.

Good marketing decisions require managers' understanding of the nature of the market-response function relating performance measures such as sales and market share to variations in the marketing mix (product, price, distribution and communications efforts). Our paper focuses on the dynamic aspect of market-response functions, i.e. how current marketing actions affect current and future market response. While conventional econometrics has been the dominant methodology in empirical market-response analyses, time-series analysis offers unique opportunities for pushing the frontier in dynamic research. This paper examines the contributions an d the future outlook of time-series analysis in market-response modeling. We conclude first, that time series analysis has made a relatively limited overall contribution to the discipline, and investigate reasons why that has been the case. However, major advances in data (transactions-based databases and in modeling technology (long-term time-series modeling) create new opportunities for time-series techniques in marketing, in particular for the study of long-run marketing effectiveness. We discuss four major aspects of long -term time-series modeling, relate them to substantive marketing problems, and describe some early applications. Combining the new data with the new methods, we then present original empirical results on the long-term behavior of brand sales and category sales for four consumer products. We discuss the implications of our findings for future research in market response. Our observations lead us to identify three areas where additional research could enhance the diffusion of the identified time-series concepts in marketing.Data; Marketing;

Johnson Graduate School of Management

Cornell University Courses of Study Vol. 89 1997/9

Johnson Graduate School of Management

Cornell University Courses of Study Vol. 89 1997/9

Research and Extension Capabilities: Program Economists in New South Wales Agriculture

In 1997 the economists in NSW Agriculture conducting applied economics research at its larger research stations were assigned to the Department's major programs of the Department. This report reviews some of their achievements since that time. The report begins with a section describing the role of Program Economists and their management. Then follows a brief review of the main areas of interest of each of the twelve economists. A large section of the report is devoted to outlining major areas of research and extension where program economists, often working cooperatively, have made a significant contribution. These areas include: Analyses of market conditions for agricultural products; Field crop economics; Grazing and pasture economics; Integrated weed and pest management economics; Farming systems economics; Provision of farm management information; Research and extension evaluation and policy. Aspects reviewed in these areas included the key findings from research, research objectives, future directions of research and for each area, a selection of the most significant publications produced by program economists. The final section of the report is a listing of publications by program economists since 1997. Since then they have written 9 book chapters, 57 refereed journal papers, 23 refereed research bulletins, 40 papers in conference proceedings, 94 invited and contributed conference papers, 56 miscellaneous reports and work papers; and 43 farm management papers.Research and Development/Tech Change/Emerging Technologies, Teaching/Communication/Extension/Profession,

Johnson Graduate School of Management

Cornell University Courses of Study Vol. 89 1997/9