12,676 research outputs found

    Social servicescape and Asian students: An analysis of spring break island bed and breakfast experiences in Taiwan

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    This research explored factors influencing lodging experiences and examined the relationship among B&B (bed and breakfast) experiences, satisfaction, and revisit intentions for properties on the small island of Liuqiu in Taiwan, based on the social servicescape concept and was mainly from the perspective of a younger generation of Asian Millennials. On-site surveys were conducted with visitors who had stayed at Liuqiu's B&Bs. The findings showed that B&B experiences consisted of two dimensions: physical environment and personal interactions. Satisfaction was largely affected by personal interactions; and revisit intentions were mainly influenced by satisfaction. The physical environment had little effect on satisfaction and revisit intentions. Implications and managerial suggestions for Liuqiu's B&B businesses are provided

    Religious Servicescape: Does Convenience Matter for Revisit Intentions and Positive Word of Mouth?

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    Umrah is an optional holy ritual that is highly rewarded when performed in the month of Ramadan. Hence, managing such an event is a challenging mission facing stakeholders. However, limited studies have examined the quality of services provided in the Umrah site (i.e., the Holy Mosque in the city of Makkah, Saudi Arabia) from the pilgrims’ perspective. The current study examines the influence of religious servicescape on service convenience and investigates whether service convenience matters to pilgrims. Further, the study tests the role of religious attractiveness (i.e., of the Kaaba) on pilgrims’ behavioural outcomes (i.e. intention to revisit and Positive Word of Mouth (PWOM). A Mixed-method approach is followed to collect rich data (i.e., quantitative and qualitative). The findings demonstrate that religious servicescape has a critical impact on service convenience. The results also show that service convenience is also a significant mediator between servicescape and PWOM. However, service convenience does not mediate the relationship between religious servicescape and intention to revisit. Consequently, service convenience in the religious context matters to pilgrims and the service provider. Further, Kaaba attractiveness creates a ‘halo’ effect

    The effects of service quality of university sport facilities on students’ affective and behavioral outcomes

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    Supportive sport facilities in universities are necessary to encourage students to be actively involved in sport. The purpose of this study was to investigate students’ perceived and expected service quality of sport facilities in universities and test the relations to satisfaction and subsequent behavioral intention. Results from the study revealed that while satisfaction played as partial mediators in the relationships between tangibles/reliability and intention, satisfaction was a full mediator in the relationship between assurance/empathy and intention

    Investigation of the Service Innovation of an Industry: Using iBeacon as an Example

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    Service quality and service innovation may not only reflect consumers’ satisfaction but also their revisit intention. Studies have focused on improving products or old services on electronic commerce. However, this study focused on enterprises’ service innovation on mobile commerce. We developed a model that examined the impact of using iBeacon service on consumers’ satisfaction and revisit intention. The pretest questionnaire was issued on the Internet, and the results revealed that the questionnaire was reliable. We evaluated whether services provided by an enterprise using the iBeacon system satisfies consumers and affects their revisit intention

    Revisiting revisit intention based on a rafting sporting event (EVENTQUAL)

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    Purpose – The study aims to examine the impact of service quality dimensions (based on the EVENTQUAL scale) on the revisit intention of sporting event and contrast the perception between first-time and previous participants. Design – The survey was designed to measure EVENTQUAL dimensions as independent variables (accessibility, staff, tangibles and complementary services) and revisit intention as the dependent variable. The moderating variable (type of participation) was also introduced to enable comparison between the perception of first-time (109) and previous participants (97). Methodology – The study implemented quantitative analysis, such as descriptive statistics, structural equation modelling (SEM) and multi-group SEM. Findings – The SEM findings revealed a significant positive effect of tangibles on revisit intention, while multi-group SEM results indicated the significant positive effect of tangibles on revisit intention solely for previous visitors. Originality – The study contributes to the existing knowledge by evaluating the EVENTQUAL model at a multi-site sporting event, acknowledged from the perspective of its participants. Moreover, the rafting event was observed in the context of a sporting event activity in contrast to previous literature in the context of adventure tourism

    Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves

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    The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consisted of 60 tourists who visited Ellora Caves in July 2019. Pearson correlation analysis was applied for data analysis. The study concluded that there was a positive and strong affiliation between tourist satisfaction and destination loyalty. Constructive suggestions like adherence of strict rules & regulations and quality training programmes for service providers were given to improve tourist’s delight at Ellora Caves. The suggestions given are applicable for destination planners, and tourism authorities for future revisits

    An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention

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    This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website.

    EVENT PLANNING AND TOURISTS REVISIT INTENTION TO CALABAR CARNIVAL

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    The study examined the effect of event planning on tourists' revisit intention to Calabar Carnival. The study adopted a survey descriptive research design with the use of a questionnaire as the main instrument for primary data collection. The population of the study was very large and unknown. The sample size of 158was  determined using Cochran’s formula for sample size determination from an infinite population.  The questionnaire was administered to the tourists who attended the Calabar carnival. The questionnaire was validated through the face and, content validity. The internal consistency of the instrument was excellent (.812) using Chronbach Alpha. The statistical tool for data analyses was  Pearson  Correlation. Major findings showed that event planning had a positive and significant relationship with tourists’ revisit intentions towards Calabar Carnival. The study concluded that proper event planning is crucial in promoting tourists’ revisit intentions. It was therefore recommended that stakeholders should embrace tourism destination marketing planning techniques to enhance tourists' revisit intentions
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