The Use of Social Networking Sites for Scholarly Communication by Emergent Social Scientists: An Affordances Approach

Objectives — This study aims to explore how early career social sciences researchers and PhD social science students use social networking sites for science communication in Brazil. The central research question is what are the motives and rationale of the researchers for using social networking sites for academic communication. Two sub-questions arise from here: How do these reasons relate to scientific practices and the academic system of Brazil? And which are the main affordances perceived by researchers? Methods — This study is empirically oriented, building upon case studies in Brazil. It makes use of a review of affordances of social media platforms, applying the review to the study of social media as a theoretical foundation. The methodological approach is qualitative, using both interviews and netnography as research methods. Results — The primary motivations for using different Social Networking Sites (SNSs) are all related to connectivity: communication with peers—and, to a lesser degree, to the public and the research participants, updating themselves about their research interests, dissemination of research, checking availability of papers, self-branding, and participation in interest groups. These motivations translate into cross-posting practices and integrated communication strategies—combining online and offline elements—on the different platforms. The main affordances perceived by researchers in this study were related to social affordances or, in other words, social capital processes: availability, scalability, visibility, and multimediality. Conclusions — SNSs have not yet replaced traditional communication channels in the case of early career social science researchers because the academic evaluation systems do yet not include them. The use of SNSs changes according to the affordances early career social sciences researchers see (or fail to see) for each platform. This study identified observable differences according to a researcher’s field of expertise and level of comfort with particular platforms

A categorisation framework for a feature-level analysis of social network sites

Social media (SM) have enabled new forms of communication, interaction, and connectivity that affect individuals on a personal and professional level. But SM is a broad term that encompasses a wide range of technologies with both distinct and shared capabilities. In addition, while there is an agreed-upon definition of these systems, a comprehensive list of features and their affordances does not exist. Hence, this study sought to create a feature-level categorisation framework for analysing the use of social network sites (SNS). This categorisation was undertaken using the concept of affordances, which framed the high-level characteristics as well as distinct SNS features, to better understand the divergence in SNS capabilities and inform the study of different types of SM. The framework was created from an analysis of the literature on SNS affordances and a system investigation into three types of SNS (Facebook, YouTube and Twitter). The comprehensive review was undertaken using two families of SNS affordances (social and content affordances) identified in the literature to categorise and compare the platforms. The study reveals a diverse collection of features which afford behaviour in six areas of activity: profile building, social connectivity, social interactivity, content discovery, content sharing and content aggregation. Finally, the framework provides a basis from which the usage and management of SM within organisations can be more rigorously investigated

Communication technologies in the study environment: institutional and personal media as a reflection of organisational structure

In this article, I will analyse and discuss two qualitative case studies concerning ICT in the study environment at the University of Copenhagen, Denmark. I will place special focus on the way in which organisational perspectives as well as technological affordances shape how communication technologies are integrated into organisational structures and practices on campus. This involves a comparison between course management systems on the one hand and students’ personal media (mobile phones, e-mails) on the other hand, with regard to how these are used on campus. On the basis of this analysis, I will argue that the ways in which these technologies are used reflects two different perspectives on the interplay between communication technology and organisational structure: organisational structure as an anticipation of communication patterns implied in course management system’s design and implementation as well as organisational structure as a product of the use of personal media

Comparing digital protest media imaginaries: anti-austerity movements in Greece, Italy & Spain

This article presents findings from an empirical study of repertoires of contention and communication engaged during anti-austerity protests by the Indignados in Spain, the precarious generation in Italy, and the Aganaktismenoi in Greece. Drawing on 60 semi­structured interviews with activists and independent media producers involved in the 2011 wave of contention, we bring together social movement and communications theoretical frameworks to present a comparative critical analysis of digital protest media imaginaries. After examining the different socio-political and protest media contexts of the three countries translocally, our critical analysis emphasizes the emergence of three different imaginaries: in Spain the digital protest media imaginary was technopolitical, grounded in the politics and political economies of communication technologies emerging from the free culture movement; in Italy this imaginary was techno-fragmented, lacking cohesion, and failed to bring together old and new protest media logics; and finally in Greece it was techno-pragmatic, envisioned according to practical objectives that reflected the diverse politics and desires of media makers rather than the strictly technological or political affordances of the digital media forms and platforms. This research reveals how pivotal the temporal and geographical dimensions are when analyzed using theoretical perspectives from both communications and social movement research; moreover it emphasizes the importance of studying translocal digital protest media imaginaries as they shape movement repertoires of contention and communication; both elements are crucial to better understanding the challenges, limitations, successes and opportunities for digital protest media

Designing electronic collaborative learning environments

Electronic collaborative learning environments for learning and working are in vogue. Designers design them according to their own constructivist interpretations of what collaborative learning is and what it should achieve. Educators employ them with different educational approaches and in diverse situations to achieve different ends. Students use them, sometimes very enthusiastically, but often in a perfunctory way. Finally, researchers study them and—as is usually the case when apples and oranges are compared—find no conclusive evidence as to whether or not they work, where they do or do not work, when they do or do not work and, most importantly, why, they do or do not work. This contribution presents an affordance framework for such collaborative learning environments; an interaction design procedure for designing, developing, and implementing them; and an educational affordance approach to the use of tasks in those environments. It also presents the results of three projects dealing with these three issues

Rethinking affordance

n/a – Critical survey essay retheorising the concept of 'affordance' in digital media context. Lead article in a special issue on the topic, co-edited by the authors for the journal Media Theory

The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

The present study argues that political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 US election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the studyies theoretical claim that a platform's network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media

Studying web 2.0 interactivity: a research framework and two case studies

With more than one third of the world’s population being online, the Internet has increasingly become part of modern living, giving rise to popular literature that often takes a teleological and celebratory perspective, heralding the Internet and Web 2.0 specifically, as an enabler of participation, democracy, and interactivity. However, one should not take these technological affordances of Web 2.0 for granted. This article applies an interaction framework to the analysis of two Web 2.0 websites viewed as spaces where interaction goes beyond the mere consultation and selection of content, i.e., as spaces supporting the (co)creation of content and value. The authors’ approach to interactivity seeks to describe websites in objective, structural terms as spaces of user, document, and website affordances. The framework also makes it possible to talk about the websites in subjective, functional terms, considering them as spaces of perceived inter-action, intra-action and outer-action affordances. Analysis finds that both websites provide numerous user, document, and website affordances that can serve as inter-action or social affordances