Development of Context-Aware Recommenders of Sequences of Touristic Activities

En els últims anys, els sistemes de recomanació s'han fet omnipresents a la xarxa. Molts serveis web, inclosa la transmissió de pel·lícules, la cerca web i el comerç electrònic, utilitzen sistemes de recomanació per facilitar la presa de decisions. El turisme és una indústria molt representada a la xarxa. Hi ha diversos serveis web (e.g. TripAdvisor, Yelp) que es beneficien de la integració de sistemes recomanadors per ajudar els turistes a explorar destinacions turístiques. Això ha augmentat la investigació centrada en la millora dels recomanadors turístics per resoldre els principals problemes als quals s'enfronten. Aquesta tesi proposa nous algorismes per a sistemes recomanadors turístics que aprenen les preferències dels turistes a partir dels seus missatges a les xarxes socials per suggerir una seqüència d'activitats turístiques que s'ajustin a diversos contextes i incloguin activitats afins. Per aconseguir-ho, proposem mètodes per identificar els turistes a partir de les seves publicacions a Twitter, identificant les activitats experimentades en aquestes publicacions i perfilant turistes similars en funció dels seus interessos, informació contextual i períodes d'activitat. Aleshores, els perfils d'usuari es combinen amb un algorisme de mineria de regles d'associació per capturar relacions implícites entre els punts d'interès de cada perfil. Finalment, es fa un rànquing de regles i un procés de selecció d'un conjunt d'activitats recomanables. Es va avaluar la precisió de les recomanacions i l'efecte del perfil d'usuari. A més, ordenem el conjunt d'activitats mitjançant un algorisme multi-objectiu per enriquir l'experiència turística. També realitzem una segona fase d'anàlisi dels fluxos turístics a les destinacions que és beneficiós per a les organitzacions de gestió de destinacions, que volen entendre la mobilitat turística. En general, els mètodes i algorismes proposats en aquesta tesi es mostren útils en diversos aspectes dels sistemes de recomanació turística.En los últimos años, los sistemas de recomendación se han vuelto omnipresentes en la web. Muchos servicios web, incluida la transmisión de películas, la búsqueda en la web y el comercio electrónico, utilizan sistemas de recomendación para ayudar a la toma de decisiones. El turismo es una industria altament representada en la web. Hay varios servicios web (e.g. TripAdvisor, Yelp) que se benefician de la inclusión de sistemas recomendadores para ayudar a los turistas a explorar destinos turísticos. Esto ha aumentado la investigación centrada en mejorar los recomendadores turísticos y resolver los principales problemas a los que se enfrentan. Esta tesis propone nuevos algoritmos para sistemas recomendadores turísticos que aprenden las preferencias de los turistas a partir de sus mensajes en redes sociales para sugerir una secuencia de actividades turísticas que se alinean con diversos contextos e incluyen actividades afines. Para lograr esto, proponemos métodos para identificar a los turistas a partir de sus publicaciones en Twitter, identificar las actividades experimentadas en estas publicaciones y perfilar turistas similares en función de sus intereses, contexto información y periodos de actividad. Luego, los perfiles de usuario se combinan con un algoritmo de minería de reglas de asociación para capturar relaciones entre los puntos de interés que aparecen en cada perfil. Finalmente, un proceso de clasificación de reglas y selección de actividades produce un conjunto de actividades recomendables. Se evaluó la precisión de las recomendaciones y el efecto de la elaboración de perfiles de usuario. Ordenamos además el conjunto de actividades utilizando un algoritmo multi-objetivo para enriquecer la experiencia turística. También llevamos a cabo un análisis de los flujos turísticos en los destinos, lo que es beneficioso para las organizaciones de gestión de destinos, que buscan entender la movilidad turística. En general, los métodos y algoritmos propuestos en esta tesis se muestran útiles en varios aspectos de los sistemas de recomendación turística.In recent years, recommender systems have become ubiquitous on the web. Many web services, including movie streaming, web search and e-commerce, use recommender systems to aid human decision-making. Tourism is one industry that is highly represented on the web. There are several web services (e.g. TripAdvisor, Yelp) that benefit from integrating recommender systems to aid tourists in exploring tourism destinations. This has increased research focused on improving tourism recommender systems and solving the main issues they face. This thesis proposes new algorithms for tourism recommender systems that learn tourist preferences from their social media data to suggest a sequence of touristic activities that align with various contexts and include affine activities. To accomplish this, we propose methods for identifying tourists from their frequent Twitter posts, identifying the activities experienced in these posts, and profiling similar tourists based on their interests, contextual information, and activity periods. User profiles are then combined with an association rule mining algorithm for capturing implicit relationships between points of interest apparent in each profile. Finally, a rule ranking and activity selection process produces a set of recommendable activities. The recommendations were evaluated for accuracy and the effect of user profiling. We further order the set of activities using a multi-objective algorithm to enrich the tourist experience. We also carry out a second-stage analysis of tourist flows at destinations which is beneficial to destination management organisations seeking to understand tourist mobility. Overall, the methods and algorithms proposed in this thesis are shown to be useful in various aspects of tourism recommender systems

Toward Point-of-Interest Recommendation Systems: A Critical Review on Deep-Learning Approaches

In recent years, location-based social networks (LBSNs) that allow members to share their location and provide related services, and point-of-interest (POIs) recommendations which suggest attractive places to visit, have become noteworthy and useful for users, research areas, industries, and advertising companies. The POI recommendation system combines different information sources and creates numerous research challenges and questions. New research in this field utilizes deep-learning techniques as a solution to the issues because it has the ability to represent the nonlinear relationship between users and items more effectively than other methods. Despite all the obvious improvements that have been made recently, this field still does not have an updated and integrated view of the types of methods, their limitations, features, and future prospects. This paper provides a systematic review focusing on recent research on this topic. First, this approach prepares an overall view of the types of recommendation methods, their challenges, and the various influencing factors that can improve model performance in POI recommendations, then it reviews the traditional machine-learning methods and deep-learning techniques employed in the POI recommendation and analyzes their strengths and weaknesses. The recently proposed models are categorized according to the method used, the dataset, and the evaluation metrics. It found that these articles give priority to accuracy in comparison with other dimensions of quality. Finally, this approach introduces the research trends and future orientations, and it realizes that POI recommender systems based on deep learning are a promising future work

Revisiting Urban Dynamics through Social Urban Data:

The study of dynamic spatial and social phenomena in cities has evolved rapidly in the recent years, yielding new insights into urban dynamics. This evolution is strongly related to the emergence of new sources of data for cities (e.g. sensors, mobile phones, online social media etc.), which have potential to capture dimensions of social and geographic systems that are difficult to detect in traditional urban data (e.g. census data). However, as the available sources increase in number, the produced datasets increase in diversity. Besides heterogeneity, emerging social urban data are also characterized by multidimensionality. The latter means that the information they contain may simultaneously address spatial, social, temporal, and topical attributes of people and places. Therefore, integration and geospatial (statistical) analysis of multidimensional data remain a challenge. The question which, then, arises is how to integrate heterogeneous and multidimensional social urban data into the analysis of human activity dynamics in cities? To address the above challenge, this thesis proposes the design of a framework of novel methods and tools for the integration, visualization, and exploratory analysis of large-scale and heterogeneous social urban data to facilitate the understanding of urban dynamics. The research focuses particularly on the spatiotemporal dynamics of human activity in cities, as inferred from different sources of social urban data. The main objective is to provide new means to enable the incorporation of heterogeneous social urban data into city analytics, and to explore the influence of emerging data sources on the understanding of cities and their dynamics.  In mitigating the various heterogeneities, a methodology for the transformation of heterogeneous data for cities into multidimensional linked urban data is, therefore, designed. The methodology follows an ontology-based data integration approach and accommodates a variety of semantic (web) and linked data technologies. A use case of data interlinkage is used as a demonstrator of the proposed methodology. The use case employs nine real-world large-scale spatiotemporal data sets from three public transportation organizations, covering the entire public transport network of the city of Athens, Greece.  To further encourage the consumption of linked urban data by planners and policy-makers, a set of webbased tools for the visual representation of ontologies and linked data is designed and developed. The tools – comprising the OSMoSys framework – provide graphical user interfaces for the visual representation, browsing, and interactive exploration of both ontologies and linked urban data.   After introducing methods and tools for data integration, visual exploration of linked urban data, and derivation of various attributes of people and places from different social urban data, it is examined how they can all be combined into a single platform. To achieve this, a novel web-based system (coined SocialGlass) for the visualization and exploratory analysis of human activity dynamics is designed. The system combines data from various geo-enabled social media (i.e. Twitter, Instagram, Sina Weibo) and LBSNs (i.e. Foursquare), sensor networks (i.e. GPS trackers, Wi-Fi cameras), and conventional socioeconomic urban records, but also has the potential to employ custom datasets from other sources. A real-world case study is used as a demonstrator of the capacities of the proposed web-based system in the study of urban dynamics. The case study explores the potential impact of a city-scale event (i.e. the Amsterdam Light festival 2015) on the activity and movement patterns of different social categories (i.e. residents, non-residents, foreign tourists), as compared to their daily and hourly routines in the periods  before and after the event. The aim of the case study is twofold. First, to assess the potential and limitations of the proposed system and, second, to investigate how different sources of social urban data could influence the understanding of urban dynamics. The contribution of this doctoral thesis is the design and development of a framework of novel methods and tools that enables the fusion of heterogeneous multidimensional data for cities. The framework could foster planners, researchers, and policy makers to capitalize on the new possibilities given by emerging social urban data. Having a deep understanding of the spatiotemporal dynamics of cities and, especially of the activity and movement behavior of people, is expected to play a crucial role in addressing the challenges of rapid urbanization. Overall, the framework proposed by this research has potential to open avenues of quantitative explorations of urban dynamics, contributing to the development of a new science of cities

Spatial and Temporal Sentiment Analysis of Twitter data

The public have used Twitter world wide for expressing opinions. This study focuses on spatio-temporal variation of georeferenced Tweets’ sentiment polarity, with a view to understanding how opinions evolve on Twitter over space and time and across communities of users. More specifically, the question this study tested is whether sentiment polarity on Twitter exhibits specific time-location patterns. The aim of the study is to investigate the spatial and temporal distribution of georeferenced Twitter sentiment polarity within the area of 1 km buffer around the Curtin Bentley campus boundary in Perth, Western Australia. Tweets posted in campus were assigned into six spatial zones and four time zones. A sentiment analysis was then conducted for each zone using the sentiment analyser tool in the Starlight Visual Information System software. The Feature Manipulation Engine was employed to convert non-spatial files into spatial and temporal feature class. The spatial and temporal distribution of Twitter sentiment polarity patterns over space and time was mapped using Geographic Information Systems (GIS). Some interesting results were identified. For example, the highest percentage of positive Tweets occurred in the social science area, while science and engineering and dormitory areas had the highest percentage of negative postings. The number of negative Tweets increases in the library and science and engineering areas as the end of the semester approaches, reaching a peak around an exam period, while the percentage of negative Tweets drops at the end of the semester in the entertainment and sport and dormitory area. This study will provide some insights into understanding students and staff ’s sentiment variation on Twitter, which could be useful for university teaching and learning management