Stakeholder engagement in marketing

It has long been recognised within the stakeholder management literature that value is enhanced through meaningful stakeholder relationships based on trust, commitment, loyalty and transparency. This resonates with developments within the marketing literature whereby the organisation-centric, transaction-based, buyer-supplier dyad focus of mainstream thinking has faced criticism for failing to understand the complex stakeholder networks that create and destroy value. Relational-based co-creation associated with relationship marketing, and the holistic approach embedded within stakeholder marketing, specifically address such criticisms. These represent an exciting new frontier for marketers. This chapter aims to add to the stakeholder marketing literature through the development of a marketing ladder of stakeholder engagement. The ladder of stakeholder management and engagement proposed by Friedman and Miles (2006) is reconfigured to reflect contemporary thought in relation to how a closer consideration of stakeholder management techniques can help to build trust and foster loyalty within the marketing function

Food System and Food Security Study for the City of Cape Town

Food insecurity is a critical, but poorly understood, challenge for the health and development of Capetonians. Food insecurity is often imagined as hunger, but it is far broader than that. Households are considered food secure when they have “physical and economic access to sufficient and nutritious food that meets their dietary needs and food preferences for an active and healthy life” (WHO/FAO 1996). Health is not merely the absence of disease, but also encompasses good nutrition and healthy lifestyles. Individuals in a food insecure household and/or community are at greater risk due to diets of poor nutritional value, which lowers immunity against diseases. In children, food insecurity is known to stunt growth and development and this places the child in a disadvantaged position from early on in life. Any improvement in the nutritional profile of an individual is beneficial and as the family and community become more food secure, the greater the benefit. It further reduces the demand on health services. In the Cape Town context, food insecurity manifests not just as hunger, but as long term consumption of a limited variety of foods, reduction in meal sizes and choices to eat calorie dense, nutritionally poor foods in an effort to get enough food to get by. Associated with this food insecurity are chronic malnutrition and micronutrient deficiency, particularly among young children, and an increase in obesity, diabetes and other diet related illnesses. Food insecurity is therefore not about food not being available, it is about households not having the economic or physical resources to access enough of the right kind of food. The latest study of food insecurity in Cape Town found that 75 percent of households in sampled low-income areas were food insecure, with 58 percent falling into the severely food insecurity category. Food insecurity is caused by household scale characteristics, such as income poverty, but also by wider structural issues, such as the local food retail environment and the price and availability of healthy relative to less healthy foods. The City of Cape Town therefore commissioned a study based on the following understanding of the food security challenge facing the City. “Food security or the lack thereof is the outcome of complex and multi-dimensional factors comprising a food system. Therefore, food insecurity is the result of failures or inefficiencies in one or more dimensions of the food system. This necessitates a holistic analysis of the food system that than can provide insights into the various components of the system, especially in our context as a developing world city.” The call for a food system study sees the City of Cape Town taking the lead nationally, being the first metropolitan area to seek to engage in the food system in a holistic manner and attempting to understand what role the city needs to play in the food system. The City must work towards a food system that is reliable, sustainable and transparent. Such a system will generate household food security that is less dependent on welfarist responses to the challenge. In this context, reliability is taken to mean stable and consistent prices, the nutritional quality of available and accessible food, and food safety. Sustainability means that the food system does not degrade the environmental, economic and social environment. Finally, transparency refers to the legibility of the system and its control by the state and citizens

International Marketing

International Marketing, a compilation of open educational resources and Lynn Library-licensed material, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392https://spiral.lynn.edu/ludp/1012/thumbnail.jp

Non-State Superpowers, Transnational Challenges, and 21st Century Global Order: Private Sector Climate Action in an Age of State Inaction

This project explores the new actors, issues, and dynamics that are reshaping the land-scape and context in which states will have to advance their interests in the 21st century. Examining the case study of private sector climate action, it demonstrates that select transnational actors have not just the capacity to alter relationships between govern-ments, as scholars like Nye and Keohane anticipated in the 1970s, but the ability and, increasingly, the ambition to address non-traditional issues that states cannot address independently. Focusing on 34 of the world’s largest companies, representing four in-dustry groups (energy-intensive, automotive, technology, and finance) and three main headquarter countries (Germany, India, and the United States), this project investi-gates and analyzes the process by which private sector actors coalesced into a new pat-tern of response to climate change during the 2010–2017 timeframe and became key, even leading, actors in the issue area. It considers what the phenomenon of private sec-tor climate action implies about changes in global order, including in the actors that are shaping a landscape defined increasingly by non-traditional issues—and, in certain cases, by states’ abdication of leadership and action in the face of these complex new challenges. I make three main arguments in this study. First, I argue that private sector actors coalesced around a set of climate-relevant actions as the new “dominant de-sign,” or paradigm for long-term success in a changing environment. Second, in con-trast to the intuitive explanation, which is that during the 2010s changes in their politi-cal and consumer contexts led companies to perceive more serious climate-related risks and/or opportunities, I argue that individual companies did not perceive increas-ingly strong material incentives to alter their approach vis-à-vis climate change—and it was in this context that they coalesced into a new pattern of response to the issue. The pattern was emergent, or a second-order outcome that would not have been anticipat-ed on the basis of how individual actors perceived the climate issue. Third, I propose that the condition accounting for why companies coalesced in an emergent fashion into a new pattern of behavior was their declining confidence in states’ willingness to play their expected role vis-à-vis a critical issue poised to shape future global trends. As I show, from 2010 through 2017, as companies adopted cli-mate practices and became more deeply invested in them, and as select actors altered their approaches decisively and adopted “climate active” sensibilities, companies’ out-look for bold state action (in the form of high-impact climate-related regulation) de-clined significantly. Among the industry groups, technology and finance were the drivers of emer-gent action. Within most industries, American companies undertook the highest abso-lute level of action that “ran ahead of” expectations for costly climate-related risks or high-yield climate-related opportunities. However, German companies contributed most significantly to the upward trend in emergent action—an especially notable find-ing given that historically they have operated in a context of strong state leadership in the climate issue area. The overarching implication of this study is that non-state actors that individu-ally do not appear inclined to alter their approaches vis-à-vis a global issue can, through a decentralized and uncoordinated process, and in the context of states failing to provide leadership, come to change course and move in a cohesive new direction—and ultimately reshape the landscape in which states must advance their own interests

Conversations with Supply Chain Managers

This paper documents the process of supply chain formation to bring a new product to market, based on phone and personal interviews with supply chain professionals and consultants from a range of industries including but not restricted to high tech, consumer products and services, entertainment, food, furniture, family and entertainment, consulting and other b-to-b services, automotive, and large complex engineered products. Most of these interviews were conducted between September 2009 and January 2010, but some earlier interactions have been incorporated as appropriate. Potentially identifying information has been removed to preserve anonymity, which was promised to the respondents.http://deepblue.lib.umich.edu/bitstream/2027.42/76027/1/1145_Lovejoy.pd

Дослідження системи операційного менеджменту організації, на прикладі Apple Computer, Inc

The object of investigation is the process of managing of operating activities of Apple, Inc. The aim of the work is to formulate theoretical approaches and to develop practical recommendations on directions of improvement of operating management at the organization. Research methods cover methods of analysis, synthesis, comparison, detailing, system approach. This master’s research paper analyzes the operational management of Apple, Inc. and provides recommendations for it’s improvement. In particular, the main directions of solving the problems of operational management of the company have been outlined, the proposals on improvement of expansion distribution network and organization of innovative activity of the Apple Inc. have been made.Об'єкт дослідження ‒ процес управління операційною діяльністю компанії Apple, Inc. Мета дослідження - формування теоретичних підходів та розробка практичних рекомендацій щодо напрямів вдосконалення системи операційного менеджменту компанії Apple, Inc. Методи дослідження: методи аналізу, синтезу, порівняння, деталізації, системний підхід. У роботі проведено аналіз операційного менеджменту Apple, Inc., а також викладені рекомендації щодо його вдосконалення. Зокрема, окреслено основні напрями вирішення проблем операційного менеджменту компанії, внесено пропозиції щодо розширення дистриб’юторської мережі, а також вдосконалення організації інноваційної діяльності Apple Inc.Introduction 6 CHAPTER 1 THE THEORETICAL FRAMEWORK OF OPERATIONAL MANAGEMENT 8 1.1 Meanings and definition of operational management 8 1.2 Principles and methods of operations management 12 1.3 Factors affecting the Operations activity of Apple Inc. company 21 CHAPTER 2 RESEARCH AND ANALYSIS 31 2.1 Сompany introduction 31 2.2 SWOT - analysis of Apple Inc. Company 46 2.3 Analysis of operation management at Apple Inc 50 CHAPTER 3 RECOMMENDATIONS FOR IMPROVING OF OPERATIONAL MANAGEMENT AT THE APPLE INC 63 3.1 The main directions of solving operational management problems of the company 63 3.2 Recommendations concerning improvements of Distribution in the organization 65 3.3 Recommendations concerning improvements of innovative activity at the organization 67 CHAPTER 4 SPECIAL PART 73 4.1 Current trends in the field 73 4.2 Company policy in the market 75 CHAPTER 5 RATIONALE FOR RECOMMENDATIONS 77 5.1 Statement for recommendations at Company 77 CHAPTER 6 OCCUPATIONAL HEALTH AND SAFETY AT THE ENTERPRISE 79 6.1 The aim of occupational health 79 6.2 Organization of occupational health and safety at the enterprise 86 CHAPTER 7 ENVIRONMENTAL ISSUES 92 7.1 Environmental issues in the field 92 7.2 Еnvironmental factors 94 Conclusions 96 References 98 Appendices 10

The need of standardization and the potential role of voluntary approaches: Issues and trends in Italian GCHP market

Despite the lack of specific incentives, Ground Coupled Heat Pumps (GCHP) installations are booming in Italy both in private and public sectors of the market. Such rapid growth entails an increasing concern for environmental and technical performances since no comprehensive regulation and reliable standards exist yet. By means of an investigation of sectoral opinion leaders and SWOT-based technique for building scenarios, this paper discusses potential schemes for balancing mandatory and voluntary requirements. The analysis suggests that standardization and voluntary schemes are perceived as effective tools to encourage the greening of Italian GCHP-SMEs in short-run while laying the foundations for evolving sustainable policies in the longer run. A potential scheme that has been simulated by reflecting the supply-side orientations of the market and that involves of process and product standards is discussed.

A framework for the design and analysis of incentive systems for food safety control in supply chains

Since 2005 the EU food industry has primary legal responsibility for food safety control. This requires new responsibilities and relationships between government and industry, and between companies. This research presents a framework for incentive systems for food safety control in supply chains. It emphasizes key elements of food safety control from multiple perspectives and provides insights for the design and analysis of incentive systems for food safety control. An incentive system combines inter-company incentive mechanisms with intra-company decision making processes to control a hazard within the legal environment. Incentive mechanisms, which consist of a performance measure and a performance reward, induce companies to use control measures. The framework can be used to analyze the effectiveness and efficiency of alternative incentive systems in which companies have to cooperate with partners from other stages of the supply chain.Incentive mechanism, food safety, supply chain control., Agricultural and Food Policy,

Professional buyers and the value proposition

Lusch (2011) considers Service-Dominant Logic (S-DL) to be an appropriate lens through which to view supply chain research, and suggests it be used to better understand value. The authors, accepting a founding premise of S-DL that value is phenomenologically determined by the recipient, adopt a qualitative methodology to penetrate the inherent complexity and commercial confidentiality of the buyer-seller relationship. In particular the authors make a comparative evaluation as to how the wider, psychological needs of the buyer interact with the effects of the organisational goals of their businesses. The study uses a longitudinal research design, involving web-based diaries and follow-up interviews to develop the empirical understanding of the dominant patterns of buyer value perception that, within the context of the investigation, both challenge extant thinking and informs the debate regarding the approaches to combining value creation and value capture (Skilton, 2014). The explanations offered suggest that exchange value achieves a greater buyer focus than utility value, and acknowledges the relative importance of buyer value perceptions that are not directly aligned with organisational objectives. These findings, it is argued, may cause organisations to reflect on their procurement policies and procedures as they seek to engage with potential suppliers

An Economic and Life Cycle Analysis of Regional Land Use and Transportation Plans, Research Report 11-25

Travel and emissions models are commonly applied to evaluate the change in passenger and commercial travel and associated greenhouse gas (GHG) emissions from land use and transportation plans. Analyses conducted by the Sacramento Area Council of Governments predict a decline in such travel and emissions from their land use and transportation plan (the “Preferred Blueprint” or PRB scenario) relative to a “Business-As-Usual” scenario (BAU). However, the lifecycle GHG effects due to changes in production and consumption associated with transportation and land use plans are rarely, if ever, conducted. An earlier study conducted by the authors, applied a spatial economic model (Sacramento PECAS) to the PRB plan and found that lower labor, transport, and rental costs increased producer and consumer surplus and production and consumption relative to the BAU. As a result, lifecycle GHG emissions from these upstream economic activities may increase. At the same time, lifecycle GHG emissions associated with the manufacture of construction materials for housing may decline due to a shift in the plan from larger luxury homes to smaller multi-family homes in the plan. To explore the net impact of these opposing GHG impacts, the current study used the economic production and consumption data from the PRB and BAU scenarios as simulated with the Sacramento PECAS model as inputs to estimate the change in lifecycle GHG emissions. The economic input-output lifecycle assessment model is applied to evaluate effects related to changes in economic production and consumption as well as housing construction. This study also builds on the findings from two previous studies, which suggest potential economic incentives for jurisdictional non-compliance with Sustainable Communities Strategies (SCSs) under Senate Bill 375 (also known as the “anti-sprawl” bill). SB 375 does not require local governments to adopt general plans that are consistent with the land use plans included in SCSs, and thus such incentives could jeopardize implementation of SCSs and achievement of GHG goals. In this study, a set of scenarios is simulated with the Sacramento PECAS model, in which multiple jurisdictions partially pursue the BAU at differing rates. The PRB is treated as a straw or example SCS. The scenarios are evaluated to understand how non-conformity may influence the supply of housing by type, and holding other factors constant, the geographic and income distribution of rents, wages, commute costs, and consumer surplus