The impact of sentiment analysis from user on Facebook to enhanced the service quality

Facebook's influence on the modern social media platform is undoubtedly enormous. While it has gotten a backlash for its inability to control its influence over important affairs, there are still many questions regarding people's perception of Facebook and their sentiment over Facebook. This paper's role in this ongoing debate is to give a glimpse of people's sentiment and perception of Facebook in recent times. By collecting samples data from Facebook's Top Page, this paper hopes to represent a significant amount of people's aspirations towards this company. By processing the data with a processing tool to construct and model out the data and a sentiment analyzer tool helps determine the sentiment, this paper can deduce a 600-comment worth of processed data. The results from the 600 sampled comments concluded that the sentiments towards Facebook are 41.50% negative comments, 22.83% neutral comments, and 35.67% positive comments

Investigating value propositions in social media: studies of brand and customer exchanges on Twitter

Social media presents one of the richest forums to investigate publicly explicit brand value propositions and its corresponding customer engagement. Seldom have researchers investigated the nature of value propositions available on social media and the insights that can be unearthed from available data. This work bridges this gap by studying the value propositions available on the Twitter platform. This thesis presents six different studies conducted to examine the nature of value propositions. The first study presents a value taxonomy comprising 15 value propositions that are identified in brand tweets. This taxonomy is tested for construct validity using a Delphi panel of 10 experts – 5 from information science and 5 from marketing. The second study demonstrates the utility of the taxonomy developed by identifying the 15 value propositions from brand tweets (nb=658) of the top-10 coffee brands using content analysis. The third study investigates the feedback provided by customers (nc=12077) for values propositioned by the top-10 coffee brands (for the 658 brand tweets). Also, it investigates which value propositions embedded in brand tweets attract ‘shallow’ vs. ‘deep’ engagement from customers. The fourth study is a replication of studies 2 and 3 for a different time-period. The data considered for studies 2 and 3 was for a 3-month period in 2015. In the fourth study, Twitter data for the same brands was analysed for a different (nb=290, nc=8811) 3-month period in 2018. This study thus examines the nature of change in value propositions across brands over time. The fifth study was on generalizability and replicates the investigation of brand and customer tweets (nb=635, nc=7035) in the market domain of the top-10 car brands in 2018. Lastly, study six conducted an evaluation of a software system called Value Analysis Toolkit (VAT) that was constructed based on the research findings in studies 1 - 5. This tool is targeted at researchers and practitioners who can use the tool to obtain value proposition-based insights from social media data (brand value propositions and the corresponding feedback from customers). The developed tool is evaluated for external validity using 35 students and 5 industry participants in three dimensions (tool’s analytics features, usability and usefulness). Overall, the contributions of this thesis are: a) a taxonomy to identify value propositions in Twitter (study 1) b) an approach to extract value proposition-based insights in brand tweets and the corresponding feedback from customers in the process of value co-creation (studies 2 - 5) for the top-10 coffee and car brands, and c) an operational tool (study 6) that can be used to analyse value propositions of various brands (e.g., compare value propositions of different brands), and identify which value propositions attract positive electronic word of mouth (eWOM). These value proposition-based insights can be used by social media managers to devise social-media strategies that are likely to stimulate positive discussions about a brand in social media

Attention-based Approaches for Text Analytics in Social Media and Automatic Summarization

[ES] Hoy en día, la sociedad tiene acceso y posibilidad de contribuir a grandes cantidades de contenidos presentes en Internet, como redes sociales, periódicos online, foros, blogs o plataformas de contenido multimedia. Todo este tipo de medios han tenido, durante los últimos años, un impacto abrumador en el día a día de individuos y organizaciones, siendo actualmente medios predominantes para compartir, debatir y analizar contenidos online. Por este motivo, resulta de interés trabajar sobre este tipo de plataformas, desde diferentes puntos de vista, bajo el paraguas del Procesamiento del Lenguaje Natural. En esta tesis nos centramos en dos áreas amplias dentro de este campo, aplicadas al análisis de contenido en línea: análisis de texto en redes sociales y resumen automático. En paralelo, las redes neuronales también son un tema central de esta tesis, donde toda la experimentación se ha realizado utilizando enfoques de aprendizaje profundo, principalmente basados en mecanismos de atención. Además, trabajamos mayoritariamente con el idioma español, por ser un idioma poco explorado y de gran interés para los proyectos de investigación en los que participamos. Por un lado, para el análisis de texto en redes sociales, nos enfocamos en tareas de análisis afectivo, incluyendo análisis de sentimientos y detección de emociones, junto con el análisis de la ironía. En este sentido, se presenta un enfoque basado en Transformer Encoders, que consiste en contextualizar \textit{word embeddings} pre-entrenados con tweets en español, para abordar tareas de análisis de sentimiento y detección de ironía. También proponemos el uso de métricas de evaluación como funciones de pérdida, con el fin de entrenar redes neuronales, para reducir el impacto del desequilibrio de clases en tareas \textit{multi-class} y \textit{multi-label} de detección de emociones. Adicionalmente, se presenta una especialización de BERT tanto para el idioma español como para el dominio de Twitter, que tiene en cuenta la coherencia entre tweets en conversaciones de Twitter. El desempeño de todos estos enfoques ha sido probado con diferentes corpus, a partir de varios \textit{benchmarks} de referencia, mostrando resultados muy competitivos en todas las tareas abordadas. Por otro lado, nos centramos en el resumen extractivo de artículos periodísticos y de programas televisivos de debate. Con respecto al resumen de artículos, se presenta un marco teórico para el resumen extractivo, basado en redes jerárquicas siamesas con mecanismos de atención. También presentamos dos instancias de este marco: \textit{Siamese Hierarchical Attention Networks} y \textit{Siamese Hierarchical Transformer Encoders}. Estos sistemas han sido evaluados en los corpora CNN/DailyMail y NewsRoom, obteniendo resultados competitivos en comparación con otros enfoques extractivos coetáneos. Con respecto a los programas de debate, se ha propuesto una tarea que consiste en resumir las intervenciones transcritas de los ponentes, sobre un tema determinado, en el programa "La Noche en 24 Horas". Además, se propone un corpus de artículos periodísticos, recogidos de varios periódicos españoles en línea, con el fin de estudiar la transferibilidad de los enfoques propuestos, entre artículos e intervenciones de los participantes en los debates. Este enfoque muestra mejores resultados que otras técnicas extractivas, junto con una transferibilidad de dominio muy prometedora.[CA] Avui en dia, la societat té accés i possibilitat de contribuir a grans quantitats de continguts presents a Internet, com xarxes socials, diaris online, fòrums, blocs o plataformes de contingut multimèdia. Tot aquest tipus de mitjans han tingut, durant els darrers anys, un impacte aclaparador en el dia a dia d'individus i organitzacions, sent actualment mitjans predominants per compartir, debatre i analitzar continguts en línia. Per aquest motiu, resulta d'interès treballar sobre aquest tipus de plataformes, des de diferents punts de vista, sota el paraigua de l'Processament de el Llenguatge Natural. En aquesta tesi ens centrem en dues àrees àmplies dins d'aquest camp, aplicades a l'anàlisi de contingut en línia: anàlisi de text en xarxes socials i resum automàtic. En paral·lel, les xarxes neuronals també són un tema central d'aquesta tesi, on tota l'experimentació s'ha realitzat utilitzant enfocaments d'aprenentatge profund, principalment basats en mecanismes d'atenció. A més, treballem majoritàriament amb l'idioma espanyol, per ser un idioma poc explorat i de gran interès per als projectes de recerca en els que participem. D'una banda, per a l'anàlisi de text en xarxes socials, ens enfoquem en tasques d'anàlisi afectiu, incloent anàlisi de sentiments i detecció d'emocions, juntament amb l'anàlisi de la ironia. En aquest sentit, es presenta una aproximació basada en Transformer Encoders, que consisteix en contextualitzar \textit{word embeddings} pre-entrenats amb tweets en espanyol, per abordar tasques d'anàlisi de sentiment i detecció d'ironia. També proposem l'ús de mètriques d'avaluació com a funcions de pèrdua, per tal d'entrenar xarxes neuronals, per reduir l'impacte de l'desequilibri de classes en tasques \textit{multi-class} i \textit{multi-label} de detecció d'emocions. Addicionalment, es presenta una especialització de BERT tant per l'idioma espanyol com per al domini de Twitter, que té en compte la coherència entre tweets en converses de Twitter. El comportament de tots aquests enfocaments s'ha provat amb diferents corpus, a partir de diversos \textit{benchmarks} de referència, mostrant resultats molt competitius en totes les tasques abordades. D'altra banda, ens centrem en el resum extractiu d'articles periodístics i de programes televisius de debat. Pel que fa a l'resum d'articles, es presenta un marc teòric per al resum extractiu, basat en xarxes jeràrquiques siameses amb mecanismes d'atenció. També presentem dues instàncies d'aquest marc: \textit{Siamese Hierarchical Attention Networks} i \textit{Siamese Hierarchical Transformer Encoders}. Aquests sistemes s'han avaluat en els corpora CNN/DailyMail i Newsroom, obtenint resultats competitius en comparació amb altres enfocaments extractius coetanis. Pel que fa als programes de debat, s'ha proposat una tasca que consisteix a resumir les intervencions transcrites dels ponents, sobre un tema determinat, al programa "La Noche en 24 Horas". A més, es proposa un corpus d'articles periodístics, recollits de diversos diaris espanyols en línia, per tal d'estudiar la transferibilitat dels enfocaments proposats, entre articles i intervencions dels participants en els debats. Aquesta aproximació mostra millors resultats que altres tècniques extractives, juntament amb una transferibilitat de domini molt prometedora.[EN] Nowadays, society has access, and the possibility to contribute, to large amounts of the content present on the internet, such as social networks, online newspapers, forums, blogs, or multimedia content platforms. These platforms have had, during the last years, an overwhelming impact on the daily life of individuals and organizations, becoming the predominant ways for sharing, discussing, and analyzing online content. Therefore, it is very interesting to work with these platforms, from different points of view, under the umbrella of Natural Language Processing. In this thesis, we focus on two broad areas inside this field, applied to analyze online content: text analytics in social media and automatic summarization. Neural networks are also a central topic in this thesis, where all the experimentation has been performed by using deep learning approaches, mainly based on attention mechanisms. Besides, we mostly work with the Spanish language, due to it is an interesting and underexplored language with a great interest in the research projects we participated in. On the one hand, for text analytics in social media, we focused on affective analysis tasks, including sentiment analysis and emotion detection, along with the analysis of the irony. In this regard, an approach based on Transformer Encoders, based on contextualizing pretrained Spanish word embeddings from Twitter, to address sentiment analysis and irony detection tasks, is presented. We also propose the use of evaluation metrics as loss functions, in order to train neural networks for reducing the impact of the class imbalance in multi-class and multi-label emotion detection tasks. Additionally, a specialization of BERT both for the Spanish language and the Twitter domain, that takes into account inter-sentence coherence in Twitter conversation flows, is presented. The performance of all these approaches has been tested with different corpora, from several reference evaluation benchmarks, showing very competitive results in all the tasks addressed. On the other hand, we focused on extractive summarization of news articles and TV talk shows. Regarding the summarization of news articles, a theoretical framework for extractive summarization, based on siamese hierarchical networks with attention mechanisms, is presented. Also, we present two instantiations of this framework: Siamese Hierarchical Attention Networks and Siamese Hierarchical Transformer Encoders. These systems were evaluated on the CNN/DailyMail and the NewsRoom corpora, obtaining competitive results in comparison to other contemporary extractive approaches. Concerning the TV talk shows, we proposed a text summarization task, for summarizing the transcribed interventions of the speakers, about a given topic, in the Spanish TV talk shows of the ``La Noche en 24 Horas" program. In addition, a corpus of news articles, collected from several Spanish online newspapers, is proposed, in order to study the domain transferability of siamese hierarchical approaches, between news articles and interventions of debate participants. This approach shows better results than other extractive techniques, along with a very promising domain transferability.González Barba, JÁ. (2021). Attention-based Approaches for Text Analytics in Social Media and Automatic Summarization [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/172245TESI

High-Performance Modelling and Simulation for Big Data Applications

This open access book was prepared as a Final Publication of the COST Action IC1406 “High-Performance Modelling and Simulation for Big Data Applications (cHiPSet)“ project. Long considered important pillars of the scientific method, Modelling and Simulation have evolved from traditional discrete numerical methods to complex data-intensive continuous analytical optimisations. Resolution, scale, and accuracy have become essential to predict and analyse natural and complex systems in science and engineering. When their level of abstraction raises to have a better discernment of the domain at hand, their representation gets increasingly demanding for computational and data resources. On the other hand, High Performance Computing typically entails the effective use of parallel and distributed processing units coupled with efficient storage, communication and visualisation systems to underpin complex data-intensive applications in distinct scientific and technical domains. It is then arguably required to have a seamless interaction of High Performance Computing with Modelling and Simulation in order to store, compute, analyse, and visualise large data sets in science and engineering. Funded by the European Commission, cHiPSet has provided a dynamic trans-European forum for their members and distinguished guests to openly discuss novel perspectives and topics of interests for these two communities. This cHiPSet compendium presents a set of selected case studies related to healthcare, biological data, computational advertising, multimedia, finance, bioinformatics, and telecommunications

Contextual Social Networking

The thesis centers around the multi-faceted research question of how contexts may be detected and derived that can be used for new context aware Social Networking services and for improving the usefulness of existing Social Networking services, giving rise to the notion of Contextual Social Networking. In a first foundational part, we characterize the closely related fields of Contextual-, Mobile-, and Decentralized Social Networking using different methods and focusing on different detailed aspects. A second part focuses on the question of how short-term and long-term social contexts as especially interesting forms of context for Social Networking may be derived. We focus on NLP based methods for the characterization of social relations as a typical form of long-term social contexts and on Mobile Social Signal Processing methods for deriving short-term social contexts on the basis of geometry of interaction and audio. We furthermore investigate, how personal social agents may combine such social context elements on various levels of abstraction. The third part discusses new and improved context aware Social Networking service concepts. We investigate special forms of awareness services, new forms of social information retrieval, social recommender systems, context aware privacy concepts and services and platforms supporting Open Innovation and creative processes. This version of the thesis does not contain the included publications because of copyrights of the journals etc. Contact in terms of the version with all included publications: Georg Groh, [email protected] zentrale Gegenstand der vorliegenden Arbeit ist die vielschichtige Frage, wie Kontexte detektiert und abgeleitet werden können, die dazu dienen können, neuartige kontextbewusste Social Networking Dienste zu schaffen und bestehende Dienste in ihrem Nutzwert zu verbessern. Die (noch nicht abgeschlossene) erfolgreiche Umsetzung dieses Programmes führt auf ein Konzept, das man als Contextual Social Networking bezeichnen kann. In einem grundlegenden ersten Teil werden die eng zusammenhängenden Gebiete Contextual Social Networking, Mobile Social Networking und Decentralized Social Networking mit verschiedenen Methoden und unter Fokussierung auf verschiedene Detail-Aspekte näher beleuchtet und in Zusammenhang gesetzt. Ein zweiter Teil behandelt die Frage, wie soziale Kurzzeit- und Langzeit-Kontexte als für das Social Networking besonders interessante Formen von Kontext gemessen und abgeleitet werden können. Ein Fokus liegt hierbei auf NLP Methoden zur Charakterisierung sozialer Beziehungen als einer typischen Form von sozialem Langzeit-Kontext. Ein weiterer Schwerpunkt liegt auf Methoden aus dem Mobile Social Signal Processing zur Ableitung sinnvoller sozialer Kurzzeit-Kontexte auf der Basis von Interaktionsgeometrien und Audio-Daten. Es wird ferner untersucht, wie persönliche soziale Agenten Kontext-Elemente verschiedener Abstraktionsgrade miteinander kombinieren können. Der dritte Teil behandelt neuartige und verbesserte Konzepte für kontextbewusste Social Networking Dienste. Es werden spezielle Formen von Awareness Diensten, neue Formen von sozialem Information Retrieval, Konzepte für kontextbewusstes Privacy Management und Dienste und Plattformen zur Unterstützung von Open Innovation und Kreativität untersucht und vorgestellt. Diese Version der Habilitationsschrift enthält die inkludierten Publikationen zurVermeidung von Copyright-Verletzungen auf Seiten der Journals u.a. nicht. Kontakt in Bezug auf die Version mit allen inkludierten Publikationen: Georg Groh, [email protected]

High-Performance Modelling and Simulation for Big Data Applications

This open access book was prepared as a Final Publication of the COST Action IC1406 “High-Performance Modelling and Simulation for Big Data Applications (cHiPSet)“ project. Long considered important pillars of the scientific method, Modelling and Simulation have evolved from traditional discrete numerical methods to complex data-intensive continuous analytical optimisations. Resolution, scale, and accuracy have become essential to predict and analyse natural and complex systems in science and engineering. When their level of abstraction raises to have a better discernment of the domain at hand, their representation gets increasingly demanding for computational and data resources. On the other hand, High Performance Computing typically entails the effective use of parallel and distributed processing units coupled with efficient storage, communication and visualisation systems to underpin complex data-intensive applications in distinct scientific and technical domains. It is then arguably required to have a seamless interaction of High Performance Computing with Modelling and Simulation in order to store, compute, analyse, and visualise large data sets in science and engineering. Funded by the European Commission, cHiPSet has provided a dynamic trans-European forum for their members and distinguished guests to openly discuss novel perspectives and topics of interests for these two communities. This cHiPSet compendium presents a set of selected case studies related to healthcare, biological data, computational advertising, multimedia, finance, bioinformatics, and telecommunications