Fame for sale: efficient detection of fake Twitter followers

$\textit{Fake followers}$ are those Twitter accounts specifically created to inflate the number of followers of a target account. Fake followers are dangerous for the social platform and beyond, since they may alter concepts like popularity and influence in the Twittersphere - hence impacting on economy, politics, and society. In this paper, we contribute along different dimensions. First, we review some of the most relevant existing features and rules (proposed by Academia and Media) for anomalous Twitter accounts detection. Second, we create a baseline dataset of verified human and fake follower accounts. Such baseline dataset is publicly available to the scientific community. Then, we exploit the baseline dataset to train a set of machine-learning classifiers built over the reviewed rules and features. Our results show that most of the rules proposed by Media provide unsatisfactory performance in revealing fake followers, while features proposed in the past by Academia for spam detection provide good results. Building on the most promising features, we revise the classifiers both in terms of reduction of overfitting and cost for gathering the data needed to compute the features. The final result is a novel $\textit{Class A}$ classifier, general enough to thwart overfitting, lightweight thanks to the usage of the less costly features, and still able to correctly classify more than 95% of the accounts of the original training set. We ultimately perform an information fusion-based sensitivity analysis, to assess the global sensitivity of each of the features employed by the classifier. The findings reported in this paper, other than being supported by a thorough experimental methodology and interesting on their own, also pave the way for further investigation on the novel issue of fake Twitter followers

A Network Topology Approach to Bot Classification

Automated social agents, or bots, are increasingly becoming a problem on social media platforms. There is a growing body of literature and multiple tools to aid in the detection of such agents on online social networking platforms. We propose that the social network topology of a user would be sufficient to determine whether the user is a automated agent or a human. To test this, we use a publicly available dataset containing users on Twitter labelled as either automated social agent or human. Using an unsupervised machine learning approach, we obtain a detection accuracy rate of 70%

Organized Behavior Classification of Tweet Sets using Supervised Learning Methods

During the 2016 US elections Twitter experienced unprecedented levels of propaganda and fake news through the collaboration of bots and hired persons, the ramifications of which are still being debated. This work proposes an approach to identify the presence of organized behavior in tweets. The Random Forest, Support Vector Machine, and Logistic Regression algorithms are each used to train a model with a data set of 850 records consisting of 299 features extracted from tweets gathered during the 2016 US presidential election. The features represent user and temporal synchronization characteristics to capture coordinated behavior. These models are trained to classify tweet sets among the categories: organic vs organized, political vs non-political, and pro-Trump vs pro-Hillary vs neither. The random forest algorithm performs better with greater than 95% average accuracy and f-measure scores for each category. The most valuable features for classification are identified as user based features, with media use and marking tweets as favorite to be the most dominant.Comment: 51 pages, 5 figure

Social Bots: Human-Like by Means of Human Control?

Social bots are currently regarded an influential but also somewhat mysterious factor in public discourse and opinion making. They are considered to be capable of massively distributing propaganda in social and online media and their application is even suspected to be partly responsible for recent election results. Astonishingly, the term `Social Bot' is not well defined and different scientific disciplines use divergent definitions. This work starts with a balanced definition attempt, before providing an overview of how social bots actually work (taking the example of Twitter) and what their current technical limitations are. Despite recent research progress in Deep Learning and Big Data, there are many activities bots cannot handle well. We then discuss how bot capabilities can be extended and controlled by integrating humans into the process and reason that this is currently the most promising way to go in order to realize effective interactions with other humans.Comment: 36 pages, 13 figure

Detecting Real-World Influence Through Twitter

In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are inefficient in this context. In particular, retweets and followers numbers, and Klout score are not relevant to our analysis. We thus propose several Machine Learning approaches based on Natural Language Processing and Social Network Analysis to label Twitter users as Influencers or not. We also rank them according to a predicted influence level. Our proposals are evaluated over the CLEF RepLab 2014 dataset, and outmatch state-of-the-art ranking methods.Comment: 2nd European Network Intelligence Conference (ENIC), Sep 2015, Karlskrona, Swede

Online Human-Bot Interactions: Detection, Estimation, and Characterization

Increasing evidence suggests that a growing amount of social media content is generated by autonomous entities known as social bots. In this work we present a framework to detect such entities on Twitter. We leverage more than a thousand features extracted from public data and meta-data about users: friends, tweet content and sentiment, network patterns, and activity time series. We benchmark the classification framework by using a publicly available dataset of Twitter bots. This training data is enriched by a manually annotated collection of active Twitter users that include both humans and bots of varying sophistication. Our models yield high accuracy and agreement with each other and can detect bots of different nature. Our estimates suggest that between 9% and 15% of active Twitter accounts are bots. Characterizing ties among accounts, we observe that simple bots tend to interact with bots that exhibit more human-like behaviors. Analysis of content flows reveals retweet and mention strategies adopted by bots to interact with different target groups. Using clustering analysis, we characterize several subclasses of accounts, including spammers, self promoters, and accounts that post content from connected applications.Comment: Accepted paper for ICWSM'17, 10 pages, 8 figures, 1 tabl

Influence of augmented humans in online interactions during voting events

The advent of the digital era provided a fertile ground for the development of virtual societies, complex systems influencing real-world dynamics. Understanding online human behavior and its relevance beyond the digital boundaries is still an open challenge. Here we show that online social interactions during a massive voting event can be used to build an accurate map of real-world political parties and electoral ranks. We provide evidence that information flow and collective attention are often driven by a special class of highly influential users, that we name "augmented humans", who exploit thousands of automated agents, also known as bots, for enhancing their online influence. We show that augmented humans generate deep information cascades, to the same extent of news media and other broadcasters, while they uniformly infiltrate across the full range of identified groups. Digital augmentation represents the cyber-physical counterpart of the human desire to acquire power within social systems.Comment: 11 page

Social Fingerprinting: detection of spambot groups through DNA-inspired behavioral modeling

Spambot detection in online social networks is a long-lasting challenge involving the study and design of detection techniques capable of efficiently identifying ever-evolving spammers. Recently, a new wave of social spambots has emerged, with advanced human-like characteristics that allow them to go undetected even by current state-of-the-art algorithms. In this paper, we show that efficient spambots detection can be achieved via an in-depth analysis of their collective behaviors exploiting the digital DNA technique for modeling the behaviors of social network users. Inspired by its biological counterpart, in the digital DNA representation the behavioral lifetime of a digital account is encoded in a sequence of characters. Then, we define a similarity measure for such digital DNA sequences. We build upon digital DNA and the similarity between groups of users to characterize both genuine accounts and spambots. Leveraging such characterization, we design the Social Fingerprinting technique, which is able to discriminate among spambots and genuine accounts in both a supervised and an unsupervised fashion. We finally evaluate the effectiveness of Social Fingerprinting and we compare it with three state-of-the-art detection algorithms. Among the peculiarities of our approach is the possibility to apply off-the-shelf DNA analysis techniques to study online users behaviors and to efficiently rely on a limited number of lightweight account characteristics