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On Facebook, most ties are weak
Pervasive socio-technical networks bring new conceptual and technological
challenges to developers and users alike. A central research theme is
evaluation of the intensity of relations linking users and how they facilitate
communication and the spread of information. These aspects of human
relationships have been studied extensively in the social sciences under the
framework of the "strength of weak ties" theory proposed by Mark Granovetter.13
Some research has considered whether that theory can be extended to online
social networks like Facebook, suggesting interaction data can be used to
predict the strength of ties. The approaches being used require handling
user-generated data that is often not publicly available due to privacy
concerns. Here, we propose an alternative definition of weak and strong ties
that requires knowledge of only the topology of the social network (such as who
is a friend of whom on Facebook), relying on the fact that online social
networks, or OSNs, tend to fragment into communities. We thus suggest
classifying as weak ties those edges linking individuals belonging to different
communities and strong ties as those connecting users in the same community. We
tested this definition on a large network representing part of the Facebook
social graph and studied how weak and strong ties affect the
information-diffusion process. Our findings suggest individuals in OSNs
self-organize to create well-connected communities, while weak ties yield
cohesion and optimize the coverage of information spread.Comment: Accepted version of the manuscript before ACM editorial work. Check
http://cacm.acm.org/magazines/2014/11/179820-on-facebook-most-ties-are-weak/
for the final versio
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