Spartan Daily, March 1, 2017

Volume 148, Issue 15https://scholarworks.sjsu.edu/spartan_daily_2017/1014/thumbnail.jp

ASSESSING THE USER EXPERIENCE WHEN USING MOBILE AUGMENTED REALITY IN ADVERTISING

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR\u27s value in building brand awareness was more effective than persuading users to buy a product. Social functions were advised by users but should be more diverse than just share function. Participants hoped to see how creatively and widely AR can be used in future. Results also indicated that novice and experienced AR users evaluate this AR advertising tool differently, which could be a future direction for this research. Finally, suggestions are provided to AR developers on three categories: contents and interface, interaction and functionality

Spartan Daily, November 8, 2004

Volume 123, Issue 49https://scholarworks.sjsu.edu/spartandaily/10053/thumbnail.jp

Spartan Daily, April 22, 1997

Volume 108, Issue 56https://scholarworks.sjsu.edu/spartandaily/9131/thumbnail.jp

Spartan Daily, April 22, 1997

Volume 108, Issue 56https://scholarworks.sjsu.edu/spartandaily/9131/thumbnail.jp

Spartan Daily, April 22, 1997

Volume 108, Issue 56https://scholarworks.sjsu.edu/spartandaily/9131/thumbnail.jp

Application fields of gamification

In the modern period of universal consumer and entertainment psychology of society, interest in gamification is growing. Game components penetrate into all spheres of activity: business, banking, education and even medicine - common trainings, quests aimed at mastering certain skills.The method of typology, aimed at finding stable features and properties of the object under study. Content analysis was involved, in particular, resources with gamified elements were monitored for automated information retrieval (content monitoring).In the course of the research we came to the conclusion that gamification has a significant impact on the life of modern man. The market of gamified technologies is actively developing in Ukraine and the world.Gamification allows the rational use of available resources, so that as a result all parties achieve the goal, but its use should be treated with caution so as not to exacerbate existing contradictions or, conversely, not to demotivate. That is why it is so important to be critical of the use of game elements in each of the spheres, to realize and distinguish the useful potential of the game from the game as an end in itself, which can adversely affect mental and physical health, self-realization in society

The Cowl - v. 69 - n. 19 - Feb 24, 2005

The Cowl - student newspaper of Providence College. Volume 69 - Number 19 - February 24, 2005. 24 pages

Slapping Ideology : an analysis of a new elementary structure of ideology on Instagram

Where is the ideology today? Postmodern time is characterized by uncertainty and this uncertainty also makes uncertain the meaning of ideology. This is because digital communication does not help to understand the real meaning of words. This research offers a contribution to clarify the meaning of ideology within this new technological context. In the explanation of ideological phenomena, the main trouble is based on this historical context, that is, the media power has no interest in promoting a communication built on clarity and values of messages. It tries to persuade people by giving an incorrect representation of the things. The goal of this cultural investigation was reached using two principles: the principle of performative communication and the principle of spectacular communication. The application of the analysis was realized through an exam of Instagram platform, considering its structure and functioning. The analysis is focused especially on the composition of photos and captures of different kinds of users. Are we still able to propose good images? Are we still able to control our digital communication? To sum up, the research wanted to prove that the control of digital communication is possible, without giving up the use of images on Instagram.Onde está a ideologia hoje? Na incerteza que caracteriza o Pós Moderno tornou­se inseguro também o significado de ideologia. Isso aconteceu porque a comunicação digital não nos ajuda a compreender o significado mesmo das palavras. Esta investigação propõe oferecer o contributo para esclarecer e distinguir de maneira precisa o significado da ideologia neste novo contexto tecnológico. A dificuldade principal neste trabalho de esclarecimento do fenômeno ideológico é devido a esta circunstância histórica: o poder midiático não tem interesse em favorecer uma comunicação que clarifique o efectivo sentido e valor das mensagens. A comunicação tenta persuadir para não dar uma correta representação das coisas. Para atingir o objetivo desta investigação cultural, o uso de dois princípios foi fundamental: o princípio da comunicação performativa e o princípio da comunicação espectacular. Ainda somos capazes de oferecer boas imagens? Ainda somos capazes de controlar a comunicação digital? Em resumo, a pesquisa pretendia demonstrar que é possível o controle da comunicação digital, sem ter que renunciar ao uso das imagens no Instagram