Fuzzy Content Mining for Targeted Advertisement

Content-targeted advertising system is becoming an increasingly important part of the funding source of free web services. Highly efficient content analysis is the pivotal key of such a system. This project aims to establish a content analysis engine involving fuzzy logic that is able to automatically analyze real user-posted Web documents such as blog entries. Based on the analysis result, the system matches and retrieves the most appropriate Web advertisements. The focus and complexity is on how to better estimate and acquire the keywords that represent a given Web document. Fuzzy Web mining concept will be applied to synthetically consider multiple factors of Web content. A Fuzzy Ranking System is established based on certain fuzzy (and some crisp) rules, fuzzy sets, and membership functions to get the best candidate keywords. Once it is has obtained the keywords, the system will retrieve corresponding advertisements from certain providers through Web services as matched advertisements, similarly to retrieving a products list from Amazon.com. In 87% of the cases, the results of this system can match the accuracy of the Google Adwords system. Furthermore, this expandable system will also be a solid base for further research and development on this topic

Structured Knowledge Representation for Image Retrieval

We propose a structured approach to the problem of retrieval of images by content and present a description logic that has been devised for the semantic indexing and retrieval of images containing complex objects. As other approaches do, we start from low-level features extracted with image analysis to detect and characterize regions in an image. However, in contrast with feature-based approaches, we provide a syntax to describe segmented regions as basic objects and complex objects as compositions of basic ones. Then we introduce a companion extensional semantics for defining reasoning services, such as retrieval, classification, and subsumption. These services can be used for both exact and approximate matching, using similarity measures. Using our logical approach as a formal specification, we implemented a complete client-server image retrieval system, which allows a user to pose both queries by sketch and queries by example. A set of experiments has been carried out on a testbed of images to assess the retrieval capabilities of the system in comparison with expert users ranking. Results are presented adopting a well-established measure of quality borrowed from textual information retrieval

Implementation of an efficient Fuzzy Logic based Information Retrieval System

This paper exemplifies the implementation of an efficient Information Retrieval (IR) System to compute the similarity between a dataset and a query using Fuzzy Logic. TREC dataset has been used for the same purpose. The dataset is parsed to generate keywords index which is used for the similarity comparison with the user query. Each query is assigned a score value based on its fuzzy similarity with the index keywords. The relevant documents are retrieved based on the score value. The performance and accuracy of the proposed fuzzy similarity model is compared with Cosine similarity model using Precision-Recall curves. The results prove the dominance of Fuzzy Similarity based IR system.Comment: arXiv admin note: substantial text overlap with http://ntz-develop.blogspot.in/ , http://www.micsymposium.org/mics2012/submissions/mics2012_submission_8.pdf , http://www.slideshare.net/JeffreyStricklandPhD/predictive-modeling-and-analytics-selectchapters-41304405 by other author

Improving average ranking precision in user searches for biomedical research datasets

Availability of research datasets is keystone for health and life science study reproducibility and scientific progress. Due to the heterogeneity and complexity of these data, a main challenge to be overcome by research data management systems is to provide users with the best answers for their search queries. In the context of the 2016 bioCADDIE Dataset Retrieval Challenge, we investigate a novel ranking pipeline to improve the search of datasets used in biomedical experiments. Our system comprises a query expansion model based on word embeddings, a similarity measure algorithm that takes into consideration the relevance of the query terms, and a dataset categorisation method that boosts the rank of datasets matching query constraints. The system was evaluated using a corpus with 800k datasets and 21 annotated user queries. Our system provides competitive results when compared to the other challenge participants. In the official run, it achieved the highest infAP among the participants, being +22.3% higher than the median infAP of the participant's best submissions. Overall, it is ranked at top 2 if an aggregated metric using the best official measures per participant is considered. The query expansion method showed positive impact on the system's performance increasing our baseline up to +5.0% and +3.4% for the infAP and infNDCG metrics, respectively. Our similarity measure algorithm seems to be robust, in particular compared to Divergence From Randomness framework, having smaller performance variations under different training conditions. Finally, the result categorization did not have significant impact on the system's performance. We believe that our solution could be used to enhance biomedical dataset management systems. In particular, the use of data driven query expansion methods could be an alternative to the complexity of biomedical terminologies

Term-Specific Eigenvector-Centrality in Multi-Relation Networks

Fuzzy matching and ranking are two information retrieval techniques widely used in web search. Their application to structured data, however, remains an open problem. This article investigates how eigenvector-centrality can be used for approximate matching in multi-relation graphs, that is, graphs where connections of many different types may exist. Based on an extension of the PageRank matrix, eigenvectors representing the distribution of a term after propagating term weights between related data items are computed. The result is an index which takes the document structure into account and can be used with standard document retrieval techniques. As the scheme takes the shape of an index transformation, all necessary calculations are performed during index tim

Fuzzy rule based profiling approach for enterprise information seeking and retrieval

With the exponential growth of information available on the Internet and various organisational intranets there is a need for profile based information seeking and retrieval (IS&R) systems. These systems should be able to support users with their context-aware information needs. This paper presents a new approach for enterprise IS&R systems using fuzzy logic to develop task, user and document profiles to model user information seeking behaviour. Relevance feedback was captured from real users engaged in IS&R tasks. The feedback was used to develop a linear regression model for predicting document relevancy based on implicit relevance indicators. Fuzzy relevance profiles were created using Term Frequency and Inverse Document Frequency (TF/IDF) analysis for the successful user queries. Fuzzy rule based summarisation was used to integrate the three profiles into a unified index reflecting the semantic weight of the query terms related to the task, user and document. The unified index was used to select the most relevant documents and experts related to the query topic. The overall performance of the system was evaluated based on standard precision and recall metrics which show significant improvements in retrieving relevant documents in response to user queries

Personalized Fuzzy Text Search Using Interest Prediction and Word Vectorization

In this paper we study the personalized text search problem. The keyword based search method in conventional algorithms has a low efficiency in understanding users' intention since the semantic meaning, user profile, user interests are not always considered. Firstly, we propose a novel text search algorithm using a inverse filtering mechanism that is very efficient for label based item search. Secondly, we adopt the Bayesian network to implement the user interest prediction for an improved personalized search. According to user input, it searches the related items using keyword information, predicted user interest. Thirdly, the word vectorization is used to discover potential targets according to the semantic meaning. Experimental results show that the proposed search engine has an improved efficiency and accuracy and it can operate on embedded devices with very limited computational resources