Eavesdropping Whilst You're Shopping: Balancing Personalisation and Privacy in Connected Retail Spaces

Physical retailers, who once led the way in tracking with loyalty cards and `reverse appends', now lag behind online competitors. Yet we might be seeing these tables turn, as many increasingly deploy technologies ranging from simple sensors to advanced emotion detection systems, even enabling them to tailor prices and shopping experiences on a per-customer basis. Here, we examine these in-store tracking technologies in the retail context, and evaluate them from both technical and regulatory standpoints. We first introduce the relevant technologies in context, before considering privacy impacts, the current remedies individuals might seek through technology and the law, and those remedies' limitations. To illustrate challenging tensions in this space we consider the feasibility of technical and legal approaches to both a) the recent `Go' store concept from Amazon which requires fine-grained, multi-modal tracking to function as a shop, and b) current challenges in opting in or out of increasingly pervasive passive Wi-Fi tracking. The `Go' store presents significant challenges with its legality in Europe significantly unclear and unilateral, technical measures to avoid biometric tracking likely ineffective. In the case of MAC addresses, we see a difficult-to-reconcile clash between privacy-as-confidentiality and privacy-as-control, and suggest a technical framework which might help balance the two. Significant challenges exist when seeking to balance personalisation with privacy, and researchers must work together, including across the boundaries of preferred privacy definitions, to come up with solutions that draw on both technology and the legal frameworks to provide effective and proportionate protection. Retailers, simultaneously, must ensure that their tracking is not just legal, but worthy of the trust of concerned data subjects.Comment: 10 pages, 1 figure, Proceedings of the PETRAS/IoTUK/IET Living in the Internet of Things Conference, London, United Kingdom, 28-29 March 201

Honeycomb : indoor location estimation based on Wi-Fi signal strength

textThis paper presents Honeycomb, an indoor location estimation product based on Wi-Fi signal strength. Wireless Local Area Networks are ubiquitous today, and most people carry Wi-Fi capable devices in their pocket. This existing infrastructure can thus be leveraged for purposes of location estimation. Using Wi-Fi signal strength fingerprinting, Honeycomb harnesses existing Wi-Fi infrastructures as a means to track the movements of individuals through an indoor space. Fingerprinting is a method by which Wi-Fi signal strengths are mapped at regular intervals in a bounded space. Once a space is fingerprinted, a given node must simply sample Wi-Fi signal strengths as it moves through the same space and Honeycomb's algorithm will determine the node’s path in an offline manner. Because Honeycomb only requires nodes to passively measure Wi-Fi signal strengths rather than send out its own beacon, it prevents malicious third parties from gaining access to any real time data, and thus maintains the security and privacy of the user. By performing location estimations on the data collected on an independent platform, and not on the device itself, it saves the user from spending the computing power, and thus the device's battery. We believe Honeycomb to be a product unlike any other, which is suitable for deployment in multiple real world scenarios.Electrical and Computer Engineerin

Using data from connected thermostats to track large power outages in the United States

The detection of power outages is an essential activity for electric utilities. A large, national dataset of Internet-connected thermostats was used to explore and illustrate the ability of Internet-connected devices to geospatially track outages caused by hurricanes and other major weather events. The method was applied to nine major outage events, including hurricanes and windstorms. In one event, Hurricane Irma, a network of about 1000 thermostats provided quantitatively similar results to detailed utility data with respect to the number of homes without power and identification of the most severely affected regions. The method generated regionally uniform outage data that would give emergency authorities additional visibility into the scope and magnitude of outages. The network of thermostat-sensors also made it possible to calculate a higher resolution version of outage duration (or SAIDI) at a level of customer-level visibility that was not previously available

iSEA: IoT-based smartphone energy assistant for prompting energy-aware behaviors in commercial buildings

Providing personalized energy-use information to individual occupants enables the adoption of energy-aware behaviors in commercial buildings. However, the implementation of individualized feedback still remains challenging due to the difficulties in collecting personalized data, tracking personal behaviors, and delivering personalized tailored information to individual occupants. Nowadays, the Internet of Things (IoT) technologies are used in a variety of applications including real-time monitoring, control, and decision-making due to the flexibility of these technologies for fusing different data streams. In this paper, we propose a novel IoT-based smartphone energy assistant (iSEA) framework which prompts energy-aware behaviors in commercial buildings. iSEA tracks individual occupants through tracking their smartphones, uses a deep learning approach to identify their energy usage, and delivers personalized tailored feedback to impact their usage. iSEA particularly uses an energy-use efficiency index (EEI) to understand behaviors and categorize them into efficient and inefficient behaviors. The iSEA architecture includes four layers: physical, cloud, service, and communication. The results of implementing iSEA in a commercial building with ten occupants over a twelve-week duration demonstrate the validity of this approach in enhancing individualized energy-use behaviors. An average of 34% energy savings was measured by tracking occupants’ EEI by the end of the experimental period. In addition, the results demonstrate that commercial building occupants often ignore controlling over lighting systems at their departure events that leads to wasting energy during non-working hours. By utilizing the existing IoT devices in commercial buildings, iSEA significantly contributes to support research efforts into sensing and enhancing energy-aware behaviors at minimal costs