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Decision support for build-to-order supply chain management through multiobjective optimization
This is the post-print version of the final paper published in International Journal of Production Economics. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2010 Elsevier B.V.This paper aims to identify the gaps in decision-making support based on multiobjective optimization (MOO) for build-to-order supply chain management (BTO-SCM). To this end, it reviews the literature available on modelling build-to-order supply chains (BTO-SC) with the focus on adopting MOO techniques as a decision support tool. The literature has been classified based on the nature of the decisions in different part of the supply chain, and the key decision areas across a typical BTO-SC are discussed in detail. Available software packages suitable for supporting decision making in BTO supply chains are also identified and their related solutions are outlined. The gap between the modelling and optimization techniques developed in the literature and the decision support needed in practice are highlighted. Future research directions to better exploit the decision support capabilities of MOO are proposed. These include: reformulation of the extant optimization models with a MOO perspective, development of decision supports for interfaces not involving manufacturers, development of scenarios around service-based objectives, development of efficient solution tools, considering the interests of each supply chain party as a separate objective to account for fair treatment of their requirements, and applying the existing methodologies on real-life data sets.Brunel Research Initiative and Enterprise Fund (BRIEF
Recommended from our members
Decision support for build-to-order supply chain management through multiobjective optimization
This paper aims to identify the gaps in decision-making support based on
multiobjective optimization for build-to-order supply chain management (BTOSCM).
To this end, it reviews the literature available on modelling build-to-order
supply chains (BTO-SC) with the focus on adopting multiobjective optimization
(MOO) techniques as a decision support tool. The literature has been classified based
on the nature of the decisions in different part of the supply chain, and the key
decision areas across a typical BTO-SC are discussed in detail. Available software
packages suitable for supporting decision making in BTO supply chains are also
identified and their related solutions are outlined. The gap between the modelling and
optimization techniques developed in the literature and the decision support needed in
practice are highlighted and future research directions to better exploit the decision
support capabilities of MOO are proposed
IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour
Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking the customer opinion. Thus, this research studies IMC customer-based perception, its strategic antecedents and consequences on post-purchase customer behaviour (satisfaction, word-of-mouth recommendations, and repurchase intention), from a multi-country perspective. The structural equation modelling and multi-group analysis are based on the customers´ survey data in Belarus and Spain. The results suggest that technology orientation positively affects IMC, and, customer orientation does not. IMC positively affects customer satisfaction, which in turn positively impacts on WOM and repurchase intention. WOM does not influence on repurchase intention. IMC directly affects WOM and repurchase intention in Spain and does not in Belarus, which is the significant country difference
HOMEBOTS: Intelligent Decentralized Services for Energy Management
The deregulation of the European energy market, combined with emerging advanced capabilities of information technology, provides strategic opportunities for new knowledge-oriented services on the power grid. HOMEBOTS is the namewe have coined for one of these innovative services: decentralized power load management at the customer side, automatically carried out by a `society' of interactive household, industrial and utility equipment. They act as independent intelligent agents that communicate and negotiate in a computational market economy. The knowledge and competence aspects of this application are discussed, using an improved \ud
version of task analysis according to the COMMONKADS knowledge methodology. Illustrated by simulation results, we indicate how customer knowledge can be mobilized to achieve joint goals of cost and energy savings. General implications for knowledge creation and its management are discussed
Designing Scalable Business Models
Digital business models are often designed for rapid growth, and some relatively young companies have indeed achieved global scale. However despite the visibility and importance of this phenomenon, analysis of scale and scalability remains underdeveloped in management literature. When it is addressed, analysis of this phenomenon is often over-influenced by arguments about economies of scale in production and distribution. To redress this omission, this paper draws on economic, organization and technology management literature to provide a detailed examination of the sources of scaling in digital businesses. We propose three mechanisms by which digital business models attempt to gain scale: engaging both non- paying users and paying customers; organizing customer engagement to allow self- customization; and orchestrating networked value chains, such as platforms or multi-sided business models. Scaling conditions are discussed, and propositions developed and illustrated with examples of big data entrepreneurial firms
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