Technological, Organizational, and Environmental Antecedents to Web Services Adoption

The proliferation of web services within the last two years enables organizations to assimilate software and services from different companies and locations into an integrated service capable of streamlining important processes. Widespread adoption of web services has not yet occurred across all industries. To better understand the key determinants of web services adoption at the firm level, a conceptual model of factors impacting web services adoption was developed. The conceptual model was grounded in the technology-organization-environment (TOE) framework (Tomatzky and Fleischer, 1990) to support the formulation of eleven propositions that may affect adoption and continued utilization of web services. Specifically, factors for each of the contexts within the TOE framework were formulated and supported including: (1) technological factors (security concerns; reliability; deployability); (2) organizational factors (firm size; firm scope; technological knowledge; perceived benefits); and, (3) environmental factors (competitive pressure; regulatory influence; dependent partner readiness; trust in the web service provider). A summary of the relationships between the key constructs in the model and recommendations for future research are provided

Acceptance of a Web OS as a Commercial Consumer Service Bundle

The web is fundamentally changing. The many facets of this change are usually abstracted as Web 2.0. The core of Web 2.0 consists of the evolutionary step that interoperation and content-creating applications are provided via the web in addition to traditional static documents. Ahead of this evolution are web operating systems (WebOS) like g.ho.st that enable the consumer to migrate their complete operating system desktop to the web – a revolutionary step of personal computing. The required computational and storage resources may be procured on demand e.g. from cloud computing services by the WebOS service provider. This research-in-progress-article introduces an adoption model (TAM) for a WebOS as a consumer service. The subject of our survey will be a service bundle comparable to a mobile phone plan. The aim of the adoption model is to measure the acceptance of this service bundle and to identify the major determinants which influence the consumer’s adoption intention in order to specify which consumers may be future customers and to learn how to attract them from a marketing perspective. At the current early stage of adoption we intend to contribute insights that can be directly transformed into advice how this new technology can be successfully established

Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management

The second stage of Internet revolution has started with Web 2.0, which allows users to generate and develop the content without code. Web 2.0 not only change the way individual use internet but also tremendously transformed business activities. The primary aims of this study are (a) to validate the TOE framework in understanding Web 2.0 adoption in an organizational context, and (b) measuring the importance of each variable from the different industry perspective. This study developed a conceptual model based on the Technology-Organization-Environment (TOE) framework. A Webbased structured questionnaire was developed to collect primary data. With three months effort, this study managed to get 205 respondents from Malaysian manufacturing and service industry. Multiple regression and Dominance analysis were applied to understand the effect of the TOE framework on Web 2.0 adoption and predicting the importance of each factor form different industries perspective respectively. Multiple regression results confirmed that all the factors are important for Web 2.0 adoption, however, the technological characteristic is the most important determinant for Web 2.0 adoption. Moreover, dominance analysis showed very interesting results that relative advantage is not important for the service industry but top management support is the utmost importance. Similarly, results also indicated that top management support plays important role in Web 2.0 adoption for the fewer experience companies pertaining to internet usage. This study is one of the very few that provides insightful information regarding the effect of the TOE on Web 2.0 adoption in the supply chain management system. This study would be the guideline for the managers of both the manufacturing and service industry in order to implement the Web 2.0 in their supply chain system

A Web Content Management and Personalization Model Using One-to-One Strategy for Higher Educational Institutions

This research explored a Web content management and personalization model for higher educational institutions. Through a review of literature and data collected from users, it formulated a conceptual model for Web content management and personalization. The study used the Web site of School of Technology at Eastern Illinois University as a typical case from which to develop the model for higher educational institutions. Understanding the factors influencing user attitudes about the adoption of new Web technologies is extremely important. Such an understanding can help Web developers develop a theoretical framework for a Web model as well as identify its components. Cognizant of user-centered design principles, the study surveyed School of Technology students to assess their attitudes and expectations about applying one-to-one marketing strategy to the School\u27s Web site and to identify the content of the site. Based on the survey results, it formulated design guidelines that helped ascertain the one-to-one Web marketing strategy for the model. Finally, the study formulated a conceptual Web content management and personalization model in Unified Modeling Language formats

A context model for semantic mediation in Web services composition

This paper presents a context-driven approach that aims at supporting semantic mediation between composed Web services. Despite the widespread adoption of Web services by the IT community, innovative solutions are needed in order to overcome the challenging issue that relates to the semantic disparity of exchanged data. Indeed, there is a lack of means for interpreting these data according to the contextual requirements of each Web service. The context-driven approach suggests two steps. The first step consists of developing a model for anchoring context to data flowing between Web services. In the second step, we use this model to support the semantic mediation between Web services engaged in a composition. © Springer-Verlag Berlin Heidelberg 2006