Privacy Preserving Sensitive Data Publishing using (k,n,m) Anonymity Approach

Open Science movement has enabled extensive knowledge sharing by making research publications, software, data and samples available to the society and researchers. The demand for data sharing is increasing day by day due to the tremendous knowledge hidden in the digital data that is generated by humans and machines. However, data cannot be published as such due to the information leaks that can occur by linking the published data with other publically available datasets or with the help of some background knowledge. Various anonymization techniques have been proposed by researchers for privacy preserving sensitive data publishing. This paper proposes a (k,n,m) anonymity approach for sensitive data publishing by making use of the traditional k-anonymity technique. The selection of quasi identifiers is automated in this approach using graph theoretic algorithms and is further enhanced by choosing similar quasi identifiers based on the derived and composite attributes. The usual method of choosing a single value of ‘k’ is modified in this technique by selecting different values of ‘k’ for the same dataset based on the risk of exposure and sensitivity rank of the sensitive attributes. The proposed anonymity approach can be used for sensitive big data publishing after applying few extension mechanisms. Experimental results show that the proposed technique is practical and can be implemented efficiently on a plethora of datasets

Strategic Planning - Niche Marketing in the Agriculture Industry

The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and the South Island of New Zealand. The work was a comparative study of growers that attempted to determine the correspondence between the results of case study observations and a set of theoretical propositions that were developed from a review of the relevant literature. Results indicate that growers understand their own firm’s core competencies, plan strategically and contingently to maintain flexibility and retain niche advantages. Data gathered on the blackcurrant sectors in Canada and New Zealand provided the contextual basis for the selection and analysis of the grower case studies. The sector analysis reached across the value chain. Among the findings reported was the interesting observation that although niche marketing is an accepted strategy in the marketing literature as a means to adaptive change, and although the flexibility inherent in this approach is critical to the success of traditionally resource-starved small firms, it is not clear that the firms reported on in this study engaged in niche marketing as a planned strategy but rather came upon the opportunity through serendipity. In terms of country comparison, results indicate that there may be some specific factors that contribute to the success of the blackcurrant industry in New Zealand. Closer examination of these factors may be beneficial to assisting the Canadian sector. Keywords: Niche marketing, strategic planning, adaptation flexibility JEL Codes: D81, L1, M31, O13, Q13Niche marketing, strategic planning, adaptation flexibility, Farm Management, Marketing, D81, L1, M31, O13, Q13,

The digital marketing skills gap: developing a digital marketer model for the communication industries.

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find that a lack of specific technical skills; a need for best practice guidance on evaluation metrics, and a lack of intelligent futureproofing for dynamic technological change and development are skills gaps currently challenging the communication industry. However, the challenge of integrating digital marketing approaches with established marketing practice emerges as the key skills gap. Emerging from the key findings, a Digital Marketer Model was developed, highlighting the key competencies and skills needed by an excellent digital marketer. The research concludes that guidance on best practice, focusing upon evaluation metrics, futureproofing and strategic integration, needs to be developed for the communication industry. The Digital Marketing Model should be subject to further testing in industry and academia. Suggestions for further research are discussed

Transfer Pricing: Entitlement to Intangible Related Returns

The entitlement to the income arising from the development and use or transfer of the intangible property within the MNE group members has been contentious issues for transfer pricing purposes. This paper aims to discuss and analyse the concept of entitlement to intangible related returns, considering the application of the arm’s length principle with regard to allocation of the benefits as provided within the Article 9 of the OECD MTC. Following the importance of the future enhancement of the harmonization of the legislation of the countries with the OECD principles, the OECD documents are considered, especially the Chapters I-III, VI, VIII and IX of the OECD TPG, as well as the Discussion Draft with regard to Chapter VI will be observed