Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Keeping Context In Mind: Automating Mobile App Access Control with User Interface Inspection

Recent studies observe that app foreground is the most striking component that influences the access control decisions in mobile platform, as users tend to deny permission requests lacking visible evidence. However, none of the existing permission models provides a systematic approach that can automatically answer the question: Is the resource access indicated by app foreground? In this work, we present the design, implementation, and evaluation of COSMOS, a context-aware mediation system that bridges the semantic gap between foreground interaction and background access, in order to protect system integrity and user privacy. Specifically, COSMOS learns from a large set of apps with similar functionalities and user interfaces to construct generic models that detect the outliers at runtime. It can be further customized to satisfy specific user privacy preference by continuously evolving with user decisions. Experiments show that COSMOS achieves both high precision and high recall in detecting malicious requests. We also demonstrate the effectiveness of COSMOS in capturing specific user preferences using the decisions collected from 24 users and illustrate that COSMOS can be easily deployed on smartphones as a real-time guard with a very low performance overhead.Comment: Accepted for publication in IEEE INFOCOM'201

The Future of Personalisation at News Websites: Lessons from a Longitudinal Study

This paper tracks the recent history of personalization at national news websites in the United Kingdom and United States, allowing an analysis to be made of the reasons for and implications of the adoption of this form of adaptive interactivity. Using three content surveys conducted over three and a half years, the study records—at an unprecedented level of detail—the range of personalization features offered by contemporary news websites, and demonstrates how news organizations increasingly rely on software algorithms to predict readers’ content preferences. The results also detail how news organizations’ deployment of personalization on mobile devices, and in conjunction with social networking platforms, is still at an early stage. In addressing the under-researched but important—and increasingly prevalent—phenomenon of personalization, this paper contributes to debates on journalism’s future funding, transparency, and societal benefits

Recommendation, collaboration and social search

This chapter considers the social component of interactive information retrieval: what is the role of other people in searching and browsing? For simplicity we begin by considering situations without computers. After all, you can interactively retrieve information without a computer; you just have to interact with someone or something else. Such an analysis can then help us think about the new forms of collaborative interactions that extend our conceptions of information search, made possible by the growth of networked ubiquitous computing technology. Information searching and browsing have often been conceptualized as a solitary activity, however they always have a social component. We may talk about 'the' searcher or 'the' user of a database or information resource. Our focus may be on individual uses and our research may look at individual users. Our experiments may be designed to observe the behaviors of individual subjects. Our models and theories derived from our empirical analyses may focus substantially or exclusively on an individual's evolving goals, thoughts, beliefs, emotions and actions. Nevertheless there are always social aspects of information seeking and use present, both implicitly and explicitly. We start by summarizing some of the history of information access with an emphasis on social and collaborative interactions. Then we look at the nature of recommendations, social search and interfaces to support collaboration between information seekers. Following this we consider how the design of interactive information systems is influenced by their social elements

Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

Making 'The Daily Me': Technology, economics and habit in the mainstream assimilation of personalized news

The mechanisms of personalization deployed by news websites are resulting in an increasing number of editorial decisions being taken by computer algorithms — many of which are under the control of external companies — and by end users. Despite its prevalence, personalization has yet to be addressed fully by the journalism studies literature. This study defines personalization as a distinct form of interactivity and classifies its explicit and implicit forms. Using this taxonomy, it surveys the use of personalization at 11 national news websites in the UK and USA. Research interviews bring a qualitative dimension to the analysis, acknowledging the influence that institutional contexts and journalists’ attitudes have on the adoption of technology. The study shows how: personalization informs debates on news consumption, content diversity, and the economic context for journalism; and how it challenges the continuing relevance of established theories of journalistic gate-keeping

Assessing user preferences for sexually transmitted infection testing services: a discrete choice experiment

Objective: To assess user preferences for different aspects of sexually transmitted infection (STI) testing services. Design: A discrete choice experiment. Setting: 14 centres offering tests for STIs in East Sussex, England. Participants: People testing for STIs. Main outcome measure: (Adjusted) ORs in relation to preferred service characteristics. Results: 3358 questionnaires were returned; mean age 26 (SD 9.4) years. 70% (2366) were recruited from genitourinary medicine (GUM) clinics. The analysis suggested that the most important characteristics to users were whether 'staff had specialist STI knowledge' compared with 'staff without it' (OR 2.55; 95% CI 2.47 to 2.63) and whether 'tests for all STIs' were offered rather than 'some' (OR 2.19; 95% CI 2.12 to 2.25). They remained the most important two service characteristics despite stratifying the analysis by variables such as age and sex. Staff levels of expertise were viewed as particularly important by people attending CASH centres, women and non-men who have sex with men. A 'text or call to a mobile phone' and 'dropping in and waiting' were generally the preferred methods of results reporting and appointment system, respectively. Conclusions: This study suggests that people testing for STIs place particular importance on testing for all infections rather than some and staff with specialist STI knowledge. Thus, targets based purely on waiting up to 48 h for an appointment are misguided from a user perspectiv