What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

In no uncertain terms : a dataset for monolingual and multilingual automatic term extraction from comparable corpora

Automatic term extraction is a productive field of research within natural language processing, but it still faces significant obstacles regarding datasets and evaluation, which require manual term annotation. This is an arduous task, made even more difficult by the lack of a clear distinction between terms and general language, which results in low inter-annotator agreement. There is a large need for well-documented, manually validated datasets, especially in the rising field of multilingual term extraction from comparable corpora, which presents a unique new set of challenges. In this paper, a new approach is presented for both monolingual and multilingual term annotation in comparable corpora. The detailed guidelines with different term labels, the domain- and language-independent methodology and the large volumes annotated in three different languages and four different domains make this a rich resource. The resulting datasets are not just suited for evaluation purposes but can also serve as a general source of information about terms and even as training data for supervised methods. Moreover, the gold standard for multilingual term extraction from comparable corpora contains information about term variants and translation equivalents, which allows an in-depth, nuanced evaluation