Studying and Modeling the Connection between People's Preferences and Content Sharing

People regularly share items using online social media. However, people's decisions around sharing---who shares what to whom and why---are not well understood. We present a user study involving 87 pairs of Facebook users to understand how people make their sharing decisions. We find that even when sharing to a specific individual, people's own preference for an item (individuation) dominates over the recipient's preferences (altruism). People's open-ended responses about how they share, however, indicate that they do try to personalize shares based on the recipient. To explain these contrasting results, we propose a novel process model of sharing that takes into account people's preferences and the salience of an item. We also present encouraging results for a sharing prediction model that incorporates both the senders' and the recipients' preferences. These results suggest improvements to both algorithms that support sharing in social media and to information diffusion models.Comment: CSCW 201

Hybrid group recommendations for a travel service

Recommendation techniques have proven their usefulness as a tool to cope with the information overload problem in many classical domains such as movies, books, and music. Additional challenges for recommender systems emerge in the domain of tourism such as acquiring metadata and feedback, the sparsity of the rating matrix, user constraints, and the fact that traveling is often a group activity. This paper proposes a recommender system that offers personalized recommendations for travel destinations to individuals and groups. These recommendations are based on the users' rating profile, personal interests, and specific demands for their next destination. The recommendation algorithm is a hybrid approach combining a content-based, collaborative filtering, and knowledge-based solution. For groups of users, such as families or friends, individual recommendations are aggregated into group recommendations, with an additional opportunity for users to give feedback on these group recommendations. A group of test users evaluated the recommender system using a prototype web application. The results prove the usefulness of individual and group recommendations and show that users prefer the hybrid algorithm over each individual technique. This paper demonstrates the added value of various recommendation algorithms in terms of different quality aspects, compared to an unpersonalized list of the most-popular destinations

Degree correlation effect of bipartite network on personalized recommendation

In this paper, by introducing a new user similarity index base on the diffusion process, we propose a modified collaborative filtering (MCF) algorithm, which has remarkably higher accuracy than the standard collaborative filtering. In the proposed algorithm, the degree correlation between users and objects is taken into account and embedded into the similarity index by a tunable parameter. The numerical simulation on a benchmark data set shows that the algorithmic accuracy of the MCF, measured by the average ranking score, is further improved by 18.19% in the optimal case. In addition, two significant criteria of algorithmic performance, diversity and popularity, are also taken into account. Numerical results show that the presented algorithm can provide more diverse and less popular recommendations, for example, when the recommendation list contains 10 objects, the diversity, measured by the hamming distance, is improved by 21.90%.Comment: 9 pages, 3 figure