Learning over Knowledge-Base Embeddings for Recommendation

State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines

Recommendation Subgraphs for Web Discovery

Recommendations are central to the utility of many websites including YouTube, Quora as well as popular e-commerce stores. Such sites typically contain a set of recommendations on every product page that enables visitors to easily navigate the website. Choosing an appropriate set of recommendations at each page is one of the key features of backend engines that have been deployed at several e-commerce sites. Specifically at BloomReach, an engine consisting of several independent components analyzes and optimizes its clients' websites. This paper focuses on the structure optimizer component which improves the website navigation experience that enables the discovery of novel content. We begin by formalizing the concept of recommendations used for discovery. We formulate this as a natural graph optimization problem which in its simplest case, reduces to a bipartite matching problem. In practice, solving these matching problems requires superlinear time and is not scalable. Also, implementing simple algorithms is critical in practice because they are significantly easier to maintain in production. This motivated us to analyze three methods for solving the problem in increasing order of sophistication: a sampling algorithm, a greedy algorithm and a more involved partitioning based algorithm. We first theoretically analyze the performance of these three methods on random graph models characterizing when each method will yield a solution of sufficient quality and the parameter ranges when more sophistication is needed. We complement this by providing an empirical analysis of these algorithms on simulated and real-world production data. Our results confirm that it is not always necessary to implement complicated algorithms in the real-world and that very good practical results can be obtained by using heuristics that are backed by the confidence of concrete theoretical guarantees

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online