6,542 research outputs found

    Transaction Streams: Definition and Implications for Trust in Internet-Based Electronic Commerce.

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    In this paper we analyze how transactions related to the exchange of goods and services are being performed on the Internet. The adoption of electronic markets in an industry has a disintermediation potential because it can create a direct link between the producer and the consumer (without the need for the intermediation role of distributors). Electronic markets lower the search cost, allowing customers to choose among more providers (which ultimately reduces both the costs for the customer and the profits for the producer). In this paper we contend that electronic markets on the Internet have the opposite effect, resulting in our increase in the number of intermediators. We introduce transaction streams, which model how transactions are being conducted and help explain the types of new intermediators that are appearing on the Internet. We also describe mechanisms by which companies are exploring ways of extending transaction streams. To illustrate the model and validate our findings, we analyze transaction streams in the insurance industry and review associated concepts such as trust and brands.transactions; electronic markets;

    The 4s web-marketing mix model

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    This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

    Leveraging service-oriented business applications to a rigorous rule-centric dynamic behavioural architecture.

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    Today’s market competitiveness and globalisation are putting pressure on organisations to join their efforts, to focus more on cooperation and interaction and to add value to their businesses. That is, most information systems supporting these cross-organisations are characterised as service-oriented business applications, where all the emphasis is put on inter-service interactions rather than intra-service computations. Unfortunately for the development of such inter-organisational service-oriented business systems, current service technology proposes only ad-hoc, manual and static standard web-service languages such as WSDL, BPEL and WS-CDL [3, 7]. The main objective of the work reported in this thesis is thus to leverage the development of service-oriented business applications towards more reliability and dynamic adaptability, placing emphasis on the use of business rules to govern activities, while composing services. The best available software-engineering techniques for adaptability, mainly aspect-oriented mechanisms, are also to be integrated with advanced formal techniques. More specifically, the proposed approach consists of the following incremental steps. First, it models any business activity behaviour governing any service-oriented business process as Event-Condition-Action (ECA) rules. Then such informal rules are made more interaction-centric, using adapted architectural connectors. Third, still at the conceptual-level, with the aim of adapting such ECA-driven connectors, this approach borrows aspect-oriented ideas and mechanisms, and proposes to intercept events, select the properties required for interacting entities, explicitly and separately execute such ECA-driven behavioural interactions and finally dynamically weave the results into the entities involved. To ensure compliance and to preserve the implementation of this architectural conceptualisation, the work adopts the Maude language as an executable operational formalisation. For that purpose, Maude is first endowed with the notions of components and interfaces. Further, the concept of ECA-driven behavioural interactions are specified and implemented as aspects. Finally, capitalising on Maude reflection, the thesis demonstrates how to weave such interaction executions into associated services
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