Mining High Utility Itemsets with Regular Occurrence

High utility itemset mining (HUIM) plays an important role in the data mining community and in a wide range of applications. For example, in retail business it is used for finding sets of sold products that give high profit, low cost, etc. These itemsets can help improve marketing strategies, make promotions/ advertisements, etc. However, since HUIM only considers utility values of items/itemsets, it may not be sufficient to observe product-buying behavior of customers such as information related to "regular purchases of sets of products having a high profit margin". To address this issue, the occurrence behavior of itemsets (in the term of regularity) simultaneously with their utility values was investigated. Then, the problem of mining high utility itemsets with regular occurrence (MHUIR) to find sets of co-occurrence items with high utility values and regular occurrence in a database was considered. An efficient single-pass algorithm, called MHUIRA, was introduced. A new modified utility-list structure, called NUL, was designed to efficiently maintain utility values and occurrence information and to increase the efficiency of computing the utility of itemsets. Experimental studies on real and synthetic datasets and complexity analyses are provided to show the efficiency of MHUIRA combined with NUL in terms of time and space usage for mining interesting itemsets based on regularity and utility constraints

Privacy Preserving Utility Mining: A Survey

In big data era, the collected data usually contains rich information and hidden knowledge. Utility-oriented pattern mining and analytics have shown a powerful ability to explore these ubiquitous data, which may be collected from various fields and applications, such as market basket analysis, retail, click-stream analysis, medical analysis, and bioinformatics. However, analysis of these data with sensitive private information raises privacy concerns. To achieve better trade-off between utility maximizing and privacy preserving, Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent years. In this paper, we provide a comprehensive overview of PPUM. We first present the background of utility mining, privacy-preserving data mining and PPUM, then introduce the related preliminaries and problem formulation of PPUM, as well as some key evaluation criteria for PPUM. In particular, we present and discuss the current state-of-the-art PPUM algorithms, as well as their advantages and deficiencies in detail. Finally, we highlight and discuss some technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page

A GA-Based Approach to Hide Sensitive High Utility Itemsets

A GA-based privacy preserving utility mining method is proposed to find appropriate transactions to be inserted into the database for hiding sensitive high utility itemsets. It maintains the low information loss while providing information to the data demanders and protects the high-risk information in the database. A flexible evaluation function with three factors is designed in the proposed approach to evaluate whether the processed transactions are required to be inserted. Three different weights are, respectively, assigned to the three factors according to users. Moreover, the downward closure property and the prelarge concept are adopted in the proposed approach to reduce the cost of rescanning database, thus speeding up the evaluation process of chromosomes

Exploring the Existing and Unknown Side Effects of Privacy Preserving Data Mining Algorithms

The data mining sanitization process involves converting the data by masking the sensitive data and then releasing it to public domain. During the sanitization process, side effects such as hiding failure, missing cost and artificial cost of the data were observed. Privacy Preserving Data Mining (PPDM) algorithms were developed for the sanitization process to overcome information loss and yet maintain data integrity. While these PPDM algorithms did provide benefits for privacy preservation, they also made sure to solve the side effects that occurred during the sanitization process. Many PPDM algorithms were developed to reduce these side effects. There are several PPDM algorithms created based on different PPDM techniques. However, previous studies have not explored or justified why non-traditional side effects were not given much importance. This study reported the findings of the side effects for the PPDM algorithms in a newly created web repository. The research methodology adopted for this study was Design Science Research (DSR). This research was conducted in four phases, which were as follows. The first phase addressed the characteristics, similarities, differences, and relationships of existing side effects. The next phase found the characteristics of non-traditional side effects. The third phase used the Privacy Preservation and Security Framework (PPSF) tool to test if non-traditional side effects occur in PPDM algorithms. This phase also attempted to find additional unknown side effects which have not been found in prior studies. PPDM algorithms considered were Greedy, POS2DT, SIF_IDF, cpGA2DT, pGA2DT, sGA2DT. PPDM techniques associated were anonymization, perturbation, randomization, condensation, heuristic, reconstruction, and cryptography. The final phase involved creating a new online web repository to report all the side effects found for the PPDM algorithms. A Web repository was created using full stack web development. AngularJS, Spring, Spring Boot and Hibernate frameworks were used to build the web application. The results of the study implied various PPDM algorithms and their side effects. Additionally, the relationship and impact that hiding failure, missing cost, and artificial cost have on each other was also understood. Interestingly, the side effects and their relationship with the type of data (sensitive or non-sensitive or new) was observed. As the web repository acts as a quick reference domain for PPDM algorithms. Developing, improving, inventing, and reporting PPDM algorithms is necessary. This study will influence researchers or organizations to report, use, reuse, or develop better PPDM algorithms