Designing appliances for mobile commerce and retailtainment

In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design

Database Marketing In Travel And Tourism

An increasing number of organisations are developing customer databases in a bid to get closer to their customers and gain competitive advantage. This report investigates the practice of database marketing among different travel and tourism sectors, including airlines, hotels, museums and tour operators, and draws on UK and international examples. It compares direct marketing and database marketing and examines the different levels of sophistication at which database marketing can be practiced, the role of customer loyalty schemes, the ways in which a database can be segmented, the role of consumer data profiling companies and current developments in database marketing. The use of database marketing for customer retention and business acquisition is also investigated. In order to ensure true customer relationship building it is vital for the industry to leverage the information on their databases and provide customer recognition through the delivery of personalised service. Business acquisition through customer retention is likely to be a key strategy in future through the use of data-mining and cross-selling techniques. The report concludes that organisations must create a new marketing environment by moving away from transaction marketing towards the principles of customer relationship management

Retail positioning through customer satisfaction: an alternative explanation to the resource-based view

Through exploring factors influencing effective retail positioning strategies in an emerging market environment, this paper challenges the role of isolation mechanism and heterogeneous idiosyncrasy argued by the resource-based view theory. By drawing on a sample of 11,577 customers from hypermarkets, electronic appliance specialty stores and department stores in major Chinese cities, we set up ten hypotheses and confirm a nine-item model for customeroriented retail positioning (perceived price, store image, product, shopping environment, customer service, payment process, after-sales service, store policies, and shopping convenience). Our results show that different retail formats achieve success through the implementation of similar positioning strategies, in which case, it is not heterogeneity but homogeneity that contributes to retailers' success greatly at the development stage of retail expansion. Our results challenge previously proved effectiveness of inimitability to success by the resource-based view, and support homogenous idiosyncrasy of retailers in the implementation of customer-oriented positioning strategies in an emerging market

A Frictionless Marketplace Operating in a World of Extremes

Industrial Organization, Marketing,

A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise

The growing process of Changhong, a representative Chinese home appliance enterprise, is described in this paper. Changhong succeeded in transforming from a former state-run military-radar factory into China’s leading consumer-electronics manufacturer. However it has been experiencing hardship since 1998 and reported significant losses in 2004.The success and failure of Changhong marketing strategy are expounded.This paper reports Changhong’s recent efforts in strategy shift. It shows Changhong is attempting to integrate upstream and downstream resources, and trying to use logistics and supply chain management as competitive business weapons, faced with new challenges in the high-end products market

Data Warehousing Modernization: Big Data Technology Implementation

Considering the challenges posed by Big Data, the cost to scale traditional data warehouses is high and the performances would be inadequate to meet the growing needs of the volume, variety and velocity of data. The Hadoop ecosystem answers both of the shortcomings. Hadoop has the ability to store and analyze large data sets in parallel on a distributed environment but cannot replace the existing data warehouses and RDBMS systems due to its own limitations explained in this paper. In this paper, I identify the reasons why many enterprises fail and struggle to adapt to Big Data technologies. A brief outline of two different technologies to handle Big Data will be presented in this paper: Using IBM’s Pure Data system for analytics (Netezza) usually used in reporting, and Hadoop with Hive which is used in analytics. Also, this paper covers the Enterprise architecture consisting of Hadoop that successful companies are adapting to analyze, filter, process, and store the data running along a massively parallel processing data warehouse. Despite, having the technology to support and process Big Data, industries are still struggling to meet their goals due to the lack of skilled personnel to study and analyze the data, in short data scientists and data statisticians

On the necessity to integrate power flexibility in cooling systems

Today, cooling systems are widely used, notably with the unprecedented growth of data centres and building space cooling. These thermodynamic systems are powered mainly with electricity, and their peak loads are generally associated with very high carbon footprints. At the same time, congestion of the grid due to high load or renewable power injection is becoming an issue for all actors involved with electricity (producers, providers, consumers, and prosumers). Actually, both the price and associated carbon footprint of electricity usually fluctuates along with the charge of the network. This paper discusses the integration of power flexibility (PF) in new and existing cooling systems to avoid a possible cold crunch in the near future. After defining PF, several cooling systems archetypes are presented. Three possible ways to integrate PF are explained: flexibility by thermal inertia and energy storage (thermal and electrochemical). While PF principally targets the reduction of stress on the electric grid, other benefits can also be achieved, e.g. mitigation of direct carbon emissions and decrease of costs related to operating the refrigeration system. We explain how better management of energy transits and possible imbalance in electricity networks can be achieved by thermal inertia. The choice of integrating thermal storage or electric battery is discussed, and both solutions are considered in a specific case study. The study aims at better management of power loads on electricity network caused by the cooling system and could be useful for anyone involved with grid management and/or refrigeration systems