1,134 research outputs found
Game analytics - maximizing the value of player data
During the years of the Information Age, technological advances in the computers,
satellites, data transfer, optics, and digital storage has led to the collection of an
immense mass of data on everything from business to astronomy, counting on the
power of digital computing to sort through the amalgam of information and generate meaning from the data. Initially, in the 1970s and 1980s of the previous century,
data were stored on disparate structures and very rapidly became overwhelming. The
initial chaos led to the creation of structured databases and database management
systems to assist with the management of large corpuses of data, and notably, the
effective and efficient retrieval of information from databases. The rise of the database management system increased the already rapid pace of information
gathering.peer-reviewe
Analyzing Player Networks in Destiny
Destiny is a hybrid online shooter sharing features with Massively Multi-Player Online Games and first-person shooters and is the to date the most expensive digital game produced. It has attracted millions of players to compete or collaborate within a persistent online environment. In multiplayer online games, the interaction between the players and the social community that forms in persistent games forms a crucial element in retaining and entertaining players. Social networks in games have thus been a focus of research, but the relationships between player behavior, performance, engagement and the networks forming as a result of interactions, are not well understood. In this paper, a large-scale study of social networks in hybrid online games/shooters is presented. In a network of over 3 million players, the connections formed via direct competitive play are explored and analyzed to answer five main research question focusing on the patterns of players who play with the same people and those who play with random groups, and how differences in this behavior influence performance and engagement metrics. Results show that players with stronger social relationships have a higher performance based on win/loss ratio and kill/death ratio, as well as a tendency to play more and longer
Forecasting Player Behavioral Data and Simulating in-Game Events
Understanding player behavior is fundamental in game data science. Video
games evolve as players interact with the game, so being able to foresee player
experience would help to ensure a successful game development. In particular,
game developers need to evaluate beforehand the impact of in-game events.
Simulation optimization of these events is crucial to increase player
engagement and maximize monetization. We present an experimental analysis of
several methods to forecast game-related variables, with two main aims: to
obtain accurate predictions of in-app purchases and playtime in an operational
production environment, and to perform simulations of in-game events in order
to maximize sales and playtime. Our ultimate purpose is to take a step towards
the data-driven development of games. The results suggest that, even though the
performance of traditional approaches such as ARIMA is still better, the
outcomes of state-of-the-art techniques like deep learning are promising. Deep
learning comes up as a well-suited general model that could be used to forecast
a variety of time series with different dynamic behaviors
Extended RFM logit model for churn prediction in the mobile gaming market
As markets are becoming increasingly saturated, many businesses are shifting their focus to customer retention. In their need to understand and predict future customer behavior, businesses across sectors are adopting data-driven business intelligence to deal with churn prediction. A good example of this approach to retention management is the mobile game industry. This business sector usually relies on a considerable amount of behavioral telemetry data that allows them to understand how users interact with games. This high-resolution information enables game companies to develop and adopt accurate models for detecting customers with a high attrition propensity. This paper focuses on building a churn prediction model for the mobile gaming market by utilizing logistic regression analysis in the extended recency, frequency and monetary (RFM) framework. The model relies on a large set of raw telemetry data that was transformed into interpretable game-independent features. Robust statistical measures and dominance analysis were applied in order to assess feature importance. Established features are used to develop a logistic model for churn prediction and to classify potential churners in a population of users, regardless of their lifetime
Your Gameplay Says It All: Modelling Motivation in Tom Clancy's The Division
Is it possible to predict the motivation of players just by observing their
gameplay data? Even if so, how should we measure motivation in the first place?
To address the above questions, on the one end, we collect a large dataset of
gameplay data from players of the popular game Tom Clancy's The Division. On
the other end, we ask them to report their levels of competence, autonomy,
relatedness and presence using the Ubisoft Perceived Experience Questionnaire.
After processing the survey responses in an ordinal fashion we employ
preference learning methods based on support vector machines to infer the
mapping between gameplay and the reported four motivation factors. Our key
findings suggest that gameplay features are strong predictors of player
motivation as the best obtained models reach accuracies of near certainty, from
92% up to 94% on unseen players.Comment: Version accepted for IEEE Conference on Games, 201
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