Lojistik faaliyetler temelinde akıllı lojistik teknolojilerin AHP yöntemi ile sıralanması

Müşteriler, en uygun fiyata beklentilerini karşılayacak ürünlere en hızlı şekilde ulaşmayı talep etmektedir. Müşterilerin değişken taleplere uyumlu ve vaktinde teslimat beklentileri ve rekabetin uluslararası ortama taşınması firmaları rekabette öne geçirecek stratejiler geliştirmeye yönlendirmektedir (Skjoett‐Larsen, 2000). Rekabete yönelik geliştirilen stratejilerde en kritik rollerden biri de lojistiğe düşmektedir. Çünkü lojistik, ürünün ham madde aşamasından son aşamasına kadar tüm akışı ifade etmesi nedeniyle birçok doğrunun ilişkili bir şekilde gerçekleştirilmesini zorunlu kılmaktadır. Geleneksel tedarik zinciri operasyonları ve yönetim adımları, artan tüketim miktarı ve bunun sonucunda ortaya çıkan ekonomik büyümeye cevap verememektedir (Issaoui vd., 2021). Yaşam sürelerini uzatmak ve diğer firmalarla rekabetlerini sürdürmek isteyen firmaların lojistik süreçleri yenilikçi bakış açısıyla değerlendirmeleri, beklentilere uyumlu bir şekilde dönüştürmeleri ve çağın teknolojisine uyumlu hale getirmeleri gerekmektedir. Bu amaçla ortaya koyulan kavramlardan biri de akıllı lojistikti

An Empirical Investigation Of Information Technology Mediated Customer Services In China

Information technology mediated customer service is a reality of the 21st century. More and more companies have moved their customer services from in store and in person to online through computer or mobile devices. Using 208 respondents collected from two Chinese universities, this paper investigates customer preference over two service delivery model (either in store or online) on five type of purchasing (retail, eating-out, banking, travel and entertainment) and their perception difference in customer service quality between those two delivery model. Results show that a majority of Chinese students prefer in store and in person for eating out. For ordering tickets for travel and entertainment, they prefer computer/mobile device. For retail purchasing and banking, less than half of the students prefer in person services. In general, the results show that ordering through computer/mobile devices has become more popular in China and has received higher rating for most of customer service quality except security compared to ordering in store. In addition, it is found that there exist a gender difference in purchasing preference and perception in service delivery quality in China

Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark—a mark which will affect the brand and, more importantly, consumers’ minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book

Investigating the impact of big data analytics on supply chain operations: case studies from the UK private sector

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel UniversityIn the era of increasing competitive pressure and pace of changing demand, volatility and disturbance have become the standard in today’s global markets. The spread of Covid-19 is a prime example of this. Supply chain (SC) managers are urged to rethink their competitive strategies and to identify ways to offer personalised products and services through making use of advanced technologies. With many SC executives recognising the role of data exploitation in improving performance, big data analytics (BDA) has become a salient factor for all kinds of organisations to increase efficiency and gain competitive advantage. Extant research in supply chain management (SCM) has provided limited understanding of strategic SC decision-making concerning BDA. Moreover, inquiry in this area is still poor in relation to providing a conceptual framework that illustrates the potential benefits of BDA utilisation in the SCO context. This study aims to investigate the real impact of BDA implementation in this context. A theoretical framework is developed to explain the motives behind adopting BDA in SCO along with the potential benefits of implementing BDA in SCO. Multiple case studies are the strategy utilised to collect qualitative data in order to gain detailed and in-depth understanding of the BDA as a new phenomenon in the context of SCOs. Semi-structured interviews were conducted in a cross-sectional time horizon across four different industries. Institutional theory and Task-Technology fit theories are utilised to provide better understanding regarding how and why firms adopt BDA as a novel technology, along with the drivers and opportunities of this technology utilisation. The empirical findings reveal that BDA is still in its infant stage, but it is a growing area which has recently been given more attention by scholars and managers. There is a disconnect between the hype and knowledge discussed in the literature and the real practice of BDA. That is, the current state of BDA use is relatively fragmented and rhetoric in discussion among practitioners and researchers. The main contribution of this study is breaking-down the process of BDA utilisation in order to evaluate its implementation in the SCO context by drawing upon a wide range of existing literature regarding BDA and SCO, in addition to present conceptual framework explaining the potential impact of BDA implementation through presenting BDA utilisation drivers, BDA capabilities, and its role in solving different issues

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia