Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

Hybrid switching : converging packet and TDM flows in a single platform

Optical fibers have brought fast and reliable data transmission to today’s network. The immense fiber build-out over the last few years has generated a wide array of new access technologies, transport and network protocols, and next-generation services in the Local Area Network (LAN), Metropolitan Area Network (MAN), and Wide Area Network (WAN). All these different technologies, protocols, and services were introduced to address particular telecommunication needs. To remain competitive in the market, the service providers must offer most of these services, while maintaining their own profitability. However, offering a large variety of equipment, protocols, and services posses a big challenge for service carriers because it requires a huge investment in different technology platforms, lots of training of staff, and the management of all these networks. In today’s network, service providers use SONET (Synchronous Optical NETwork) as a basic TDM (Time Division Multiplexing) transport network. SONET was primarily designed to carry voice traffic from telephone networks. However, with the explosion of traffic in the Internet, the same SONET based TDM network is optimized to support increasing demand for packet based Internet network services (data, voice, video, teleconference etc.) at access networks and LANs. Therefore the service providers need to support their Internet Protocol (IP) infrastructure as well as in the legacy telephony infrastructure. Supporting both TDM and packet services in the present condition needs multilayer operations which is complex, expensive, and difficult to manage. A hybrid switch is a novel architecture that combines packets (IP) and TDM switching in a unified access platform and provides seamless integration of access networks and LANs with MAN/WAN networks. The ability to fully integrate these two capabilities in a single chassis will allow service providers to deploy a more cost effective and flexible architecture that can support a variety of different services. This thesis develops a hybrid switch which is capable of offering bundled services for TDM switching and packet routing. This is done by dividing the switch’s bandwidth into VT1.5 (Virtual Tributary -1.5) channels and providing SONET based signaling for routing the data and controlling the switch’s resources. The switch is a TDM based architecture which allows each switch’s port to be independently configured for any mixture of packet and TDM traffic, including 100% packet and 100% TDM. This switch allows service providers to simplify their edge networks by consolidating the number of separate boxes needed to provide fast and reliable access. This switch also reduces the number of network management systems needed, and decreases the resources needed to install, provision and maintain the network because of its ability to “collapse” two network layers into one platform. The scope of this thesis includes system architecture, logic implementation, and verification testing, and performance evaluation of the hybrid switch. The architecture consists of ingress/egress ports, an arbiter and a crossbar. Data from ingress ports is carried to the egress ports via VT1.5 channels which are switched at the cross point of the crossbar. The crossbar setup and channel assignments at ingress port are done by the arbiter. The design was tested by simulation and the hardware cost was estimated. The performance results showed that the switch is non-blocking, provide differentiated service, and has an overall effective throughput of 80%. This result is a significant step towards the goal of building a switch that can support multiprotocol and provide different network capabilities into one platform. The long-term goal of this project is to develop a prototype of the hybrid switch with broadband capability

Medium Access Control Layer Implementation on Field Programmable Gate Array Board for Wireless Networks

Triple play services are playing an important role in modern telecommunications systems. Nowadays, more researchers are engaged in investigating the most efficient approaches to integrate these services at a reduced level of operation costs. Field Programmable Gate Array (FPGA) boards have been found as the most suitable platform to test new protocols as they offer high levels of flexibility and customization. This thesis focuses on implementing a framework for the Triple Play Time Division Multiple Access (TP-TDMA) protocol using the Xilinx FPGA Virtex-5 board. This flexible framework design offers network systems engineers a reconfigiirable platform for triple-play systems development. In this work, MicorBlaze is used to perform memory and connectivity tests aiming to ensure the establishment of the connectivity as well as board’s processor stability. Two different approaches are followed to achieve TP-TDMA implementa­tion: systematic and conceptual. In the systematic approach, a bottom-to-top design is chosen where four subsystems are built with various components. Each component is then tested individually to investigate its response. On the other hand, the concep­tual approach is designed with only two components, in which one of them is created with the help of Xilinx Integrated Software Environment (ISE) Core Generator. The system is integrated and then tested to check its overall response. In summary, the work of this thesis is divided into three sections. The first section presents a testing method for Virtex-5 board using MicroBlaze soft processor. The following two sections concentrate on implementing the TP-TDMA protocol on the board by using two design approaches: one based on designing each component from scratch, while the other one focuses more on the system’s broader picture