Exploring Supermarket Loyalty Card Analysis to Identify Who Buys Fairtrade

The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.7 million shoppers can be analysed to provide behavioural segmentation insights to profile the fairtrade shopper in order to enhance making targeted marketing decisions. The paper demonstrates the huge marketing potential that loyalty card based shopper segmentation can bring to objectively describe who buys fairtrade products, compared to profiling shoppers with claimed/reported behaviour dataset. A pairedsamples t-test is used to test the degree of appeal of fairtrade tea, coffee, chocolate, drinking chocolates, banana and sugar categories in Tesco to life-stage and lifestyle shopper segments in terms of their retail sales values over 104 weeks. The results show that analysing loyalty cards based on actual behaviour provides a more detailed picture of how specific fairtrade food product categories appeal to the various life-stage and lifestyle shopper segments

Family functioning characteristics involved in adolescent depressive symptoms

Research has shown that family functioning contributes to depressive symptoms in adolescents, with a wide range of family functioning characteristics associated to adolescent depressive symptoms. However, these family attributes have been studied through different studies, methodologies and theoretical frameworks, and do not allow envisaging a single whole picture of the family attributes associated to adolescent depressive symptoms. The objective of this study was to overcome this deficit. We followed a systematic approach and used the Family Assessment Device (FAD), which comprehensively identify six family variables in which healthy and unhealthy families differ: Problem Solving (PS), Communication (CM), Roles (RL), Affective Responsiveness (AR), Affective Involvement (AI) and Behaviour Control (BC). Independent regression analyses conducted for each variable showed that all the FAD variables significantly predicted BDI scores. However, when the six variables were introduced simultaneously in the same equation to control for the shared explained variance, only AR and AI showed significant effects, with BC approaching significance. These results were confirmed through Prat measure, which showed that the non-overlapping effects of AR, AI and BC accounted for virtually the whole variance explained by the FAD dimensions. Conclusions at both methodological and applied levels emerge from these results. At a methodological level, these results prove the need for controlling the shared variance between family variables before deriving any conclusion about their role. At an applied level, they showed that the family affective aspects are the most important regarding adolescent depression, with only behaviour control playing a role within the non-affective variables.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

One More Awareness Gap? The Behaviour–Impact Gap Problem

Preceding research has made hardly any attempt to measure the ecological impacts of pro-environmental behaviour in an objective way. Those impacts were rather supposed or calculated. The research described herein scrutinized the ecological impact reductions achieved through pro-environmental behaviour and raised the question how much of a reduction in carbon footprint can be achieved through voluntary action without actually affecting the socio-economic determinants of life. A survey was carried out in order to measure the difference between the ecological footprint of “green” and “brown” consumers. No significant difference was found between the ecological footprints of the two groups—suggesting that individual pro-environmental attitudes and behaviour do not always reduce the environmental impacts of consumption. This finding resulted in the formulation of a new proposition called the BIG (behaviour–impact gap) problem, which is an interesting addition to research in the field of environmental awareness gaps

The Application of the Theory of Planned Behaviour to Diet in Carers of People with an Intellectual Disability

Background - The utility of the theory of planned behaviour (TPB) in predicting the intentions of care staff to encourage healthy eating behaviour in those they supported was examined. Method - A quantitative, within-participant, questionnaire based design was used with 112 carers to assess the performance of two TPB models. The first contained the variables: attitude, subjective norm and perceived behavioural control. The second had additional variables of self efficacy and self identity. Results - Model 1 accounted for 31% of the variance with all three variables being significant predictors. Adding variables increased the overall predictive power of the model by 4%, but resulted in a reduction in the predictive power of the individual variables. Conclusion - The results suggests the TPB is a useful model for predicting carer intentions in relation to the diet of those they support, with their perceptions of the attitudes of others towards healthy eating being a key influential factor. Ways in which this may inform interventions to improve the overall health of people with intellectual disabilities are discussed

Personal determinants of organic food consumption: a review

Purpose - A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption. Design/methodology/approach - The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption. Findings - Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as "security", "hedonism", "universalism", "benevolence", "stimulation", "self-direction" and "conformity". Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food. Research limitations/implications - More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended. Practical implications - Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food. Originality/value - To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market

Aiming at understanding consumers´ behavior in fast food restaurants: a food values approach

A partir de la clasificación de los valores alimenticios propuesta pertinente por Lusk y Briggeman (2009), este trabajo buscaba comprender el comportamiento de los consumidores en los restaurantes de comida rápida. Con este objetivo, se analiza una muestra de 400 consumidores de dos cadenas de comida rápida líderes en España. El análisis empírico de estos datos nos permitió observar no sólo la presencia de tres grupos de consumidores distintos de acuerdo con sus evaluaciones de los valores alimentarios, sino también varias diferencias entre estos grupos con respecto a hábitos diversos, así como resultados de satisfacción, confianza y lealtad. A partir de estos resultados, se proponen diversas recomendaciones estratégicas para mejorar el diseño y desarrollo de estrategias diferenciadas en la industria.Beginning with the classification of food values proposed in the relevant literature by Lusk and Briggeman (2009), this paper aimed at understanding consumers´ behaviour at fast-food restaurants. With this research goal in mind, a sample of 400 consumers was gathered in two different leading fast-food chains operating in Spain. The empirical analysis of these data enabled us to observe not only the presence of three different consumers’ clusters in accordance with their food values ‘assessments, but also several differences between these groups with regard to diverse habits as well as satisfaction, trust and loyalty outcomes. From these results, several managerial recommendations have been proposed in order to improve the design and development of differentiated strategies in the industry.Ministerio de Economía y Competitividad ECO2014-59688-

Children’s educational attainment and the aspirations, attitudes and behaviours of parents and children through childhood in the UK

Overview paper for the Special Issue of LLC

Supporting 'design for reuse' with modular design

Engineering design reuse refers to the utilization of any knowledge gained from the design activity to support future design. As such, engineering design reuse approaches are concerned with the support, exploration, and enhancement of design knowledge prior, during, and after a design activity. Modular design is a product structuring principle whereby products are developed with distinct modules for rapid product development, efficient upgrades, and possible reuse (of the physical modules). The benefits of modular design center on a greater capacity for structuring component parts to better manage the relation between market requirements and the designed product. This study explores the capabilities of modular design principles to provide improved support for the engineering design reuse concept. The correlations between modular design and 'reuse' are highlighted, with the aim of identifying its potential to aid the little-supported process of design for reuse. In fulfilment of this objective the authors not only identify the requirements of design for reuse, but also propose how modular design principles can be extended to support design for reuse

A Study of Three Community and School-Based Models of Child Welfare Service Delivery in Ontario: An Exploration Of Parents’, Service Providers’, and Community Experiences

This report highlights results from our study of three innovative child welfare programs in Ontario attempting to modify front line child protection practice. These programs endeavor to deliver child welfare services in ways that promote greater accessibility and acceptability of services for families, provide increased levels of assistance to families, afford a better understanding of daily living circumstances of children and families, and engage the community in protecting children. Study results confirm that the three programs were successful in accomplishing these goals. Parents’, service providers’, and community members’ perceptions of these programs showcase the positive helping relationships and community partnerships that are possible under existing child protection mandates

Mapping Transitions towards Sustainable Consumption : Latitudes, Legends and Declinations in the Interaction between Consumers Culture and Sustainable Business Models

This paper seeks to chart “a navigation route“ towards sustainable consumption. We draw on data collected in research on consumers’ response to integrated products and services bundles conceptualized in design literature as Product Service Systems (PSS). PSS is of interest as it offers potential social and environmental benefits. Such services- based sustainable consumption practices have been neglected by consumer researchers. Methodological approaches to sustainable consumption favoured by policy makers focus research and interventions on individual consumer behaviour, but these have very limited success. Consumer practices, and the role that Government and other institutions play, are a more appropriate conceptual framework to explicate sustainable consumption. However, this Practice Theory approach is not sufficient either; the best solution might be a combination of this with an understanding of the individual value pursued by consumers. We extend Shove (2010)’s contention that adoption of sustainable consumption practices can only be explained with socio-cultural approaches; we propose that a combination of this perspective with an understanding of the value expected by individual consumers, is a more suitable approach than either behavioural paradigms or practices on their own to map these adoption mechanisms.Non peer reviewe