4,535 research outputs found

    THE INTELLECTUAL CORE KNOWLEDGE OF THE MOBILE INFORMATION SYSTEM

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    O2O, an acronym of online-to-offline or vice versa, is a new business model blending online retailing with offline retailing. This new model improves an existing method of shopping by either integrating the online components for traditional shoppers or the traditional shopping for Internet or mobile shoppers. Few studies have examined consumers’ acceptance of new O2O business model. Therefore, this study attempts to investigate consumer acceptance of O2O business model from the status quo bias and habit perspectives that have been used to examine new system acceptance by past research. Using a sample data collected from 230 respondents, this study applies a structural equation model (SEM) to examine the relationships of the proposed research model. The results reveal that behavioural-based inertia positively impacts perceived ease of use and cognitive-based inertia positively impacts relative advantage, and consequently impacts consumers’ intention to use O2O shopping. In addition, subjective norm positively impacts perceived ease of use and relative advantage, and self-efficacy positively impacts perceived ease of use. Because O2O shopping is a consumer’s adoption of a new business model which involves information technologies and retailing services, this study thus provides in depth insights into enhancing the acceptance of both new information technologies and new business model. Particularly, inertia can facilitate consumers O2O shopping acceptance as opposed to inhibit new system acceptance found in past research. Perceived ease of use and relative advantage fully mediate the relationships between external variables (such as inertia, subjective norm, and self-efficacy) and O2O shopping intention. Implications are drawn for electronic commerce, mobile commerce, and retailing

    Intention to use mobile customer relationship management systems

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    © Emerald Group Publishing Limited. Purpose - The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach - An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sales managers representing five B2B companies. Findings - The study extends the TAM framework with three additional constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model demonstrates that personal innovativeness and perceived reachability have significant effects on the TAM framework. Research limitations/implications - The relatively small sample size limits the generalization of the results. Practical implications - Sales managers' intention to adopt mobile CRM can be explained by the extended TAM framework. Understanding the key factors that influence intention to adopt a mobile CRM system will aid companies in implementing it among their sales force. Companies willing to foster adoption of a mobile CRM system among the sales force could focus on communicating the usefulness of using the system and benefits gained from enhanced reachability. Recruiting sales people with strong personal innovativeness is beneficial. Originality/value - This study responds the calls for studies on mobile platforms and on the use of mobile B2B applications in sales force management. It is among the first attempts to incorporate variables derived from mobile technology acceptance literature among the sales force into the TAM framework, to better explain acceptance of mobile CRM systems

    Several considerations regarding the online consumer in the 21st century – a theoretical approach

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    In nowadays' informational society, both the rapid pace development of technology and Internet's heavy influence on everyday's life brought along new characteristics to the 21st century consumer. Accordingly, in this little e-s dominated world, it comes as no surprise that the booming business on the new virtual market, the Internet, triggered the appearance of a new consumer, the online consumer, by far more informed, open to progress and selective. Along with the shifts of the traditional consumer' traits, this aim of this article is to emphasize, on a theoretical basis, the rising importance of the online consumer in the 21st century, and point out its main hallmarks and consumer behavior habits. With Generation Y, not only thriving in the digital era but also prevailing as the most active online shopper, the profile of the 21 st century consumer is defined by a clearly new and enhanced perspective.informational society, Internet, online consumer's behavior, online consumer.

    The impact of virtual, augmented and mixed reality technologies on the customer experience

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    The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is shaping a new environment where physical and virtual objects are integrated at different levels. Due to the development of portable and embodied devices, together with highly interactive, physical-virtual connections, the customer experience landscape is evolving into new types of hybrid experiences. However, the boundaries between these new realities, technologies and experiences have not yet been clearly established by researchers and practitioners. This paper aims to offer a better understanding of these concepts and integrate technological (embodiment), psychological (presence), and behavioral (interactivity) perspectives to propose a new taxonomy of technologies, namely the “EPI Cube”. The cube allows academics and managers to classify all technologies, current and potential, which might support or empower customer experiences, but can also produce new experiences along the customer journey. The paper concludes with theoretical and managerial implications, as well as a future research agenda

    Behavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, China

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    Purpose: This paper analyzes the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications. The conceptual framework proposes the causal relationship among perceived value, satisfaction, service quality, trust, social influence, perceived usefulness, perceived ease of use and behavioral intention. Research design, data, and methodology: In this study, 840 female students were investigated by using judgmental, stratified random, and convenience sampling. The primary data collection tool was a questionnaire. Statistical software was used for data analysis, using confirmatory factor analysis (CFA) and structural equation model (SEM). The validity and reliability test were accounted to verify the data. Results: Perceived value and service quality significantly impact satisfaction towards trust and behavioral intention. Perceived ease of use has a significant impact on perceived usefulness. Furthermore, behavioral intention is significantly impacted by social influence and perceived usefulness but not by perceived ease of use. Conclusion: Software developers should pay attention to consumer needs to be able to attract college students with high-quality content and ensure payment security. To sum up, the findings are helpful for mobile reading developers to enhance the behavioral intention to purchase and use the mobile reading apps in China

    Factors Impacting Male Students’ Behavioral Intentions to Purchase Mobile Reading Apps in Chengdu, China

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    Purpose: This study aims to analyze the factors impacting male students’ behavioral intention to purchase mobile reading apps in Chengdu, China. The conceptual framework contains key variables which are perceived value, satisfaction, service quality, trust, social influence, perceived usefulness, and perceived ease of use. Research design, data, and methodology: The online and offline questionnaires were distributed to 500 male students, using judgmental, stratified random and convenience sampling methods. For the data analysis, confirmatory factor analysis (CFA) and structural equation model (SEM) were employed to test measurement and structural models. Additionally, validity, reliability and goodness of fits were assessed. Results: The results explicated that perceived value and service quality are the predictors of satisfaction towards trust and behavioral intention. Furthermore, behavioral intention is significantly influenced by social influence perceived usefulness and perceived ease of use. Nevertheless, perceived ease of use has no significant impact on perceived usefulness. Conclusion: Eight hypotheses were proven to fulfill research objectives. Software developers should pay attention to consumer needs and attract college students with high-quality content, make sure of the security of payment, focus on the applicability, and provide knowledge that meets the needs of college students

    An Investigation on The Intention to Adopt Mobile Banking on Security Perspective in Bangladesh

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    This research examines the information security of adopting mobile banking and suggests maximizing information security in mobile banking in different ways. Security issues pose a threat to mobile banking adoption and diffusion. Therefore, reliable security measures and improved trust improvement are suggested to address information security in adopting mobile banking for financial services. A questionnaire survey is conducted with users of mobile banking technology. Random sampling is adopted in the study. 650 questionnaires were sent to respondents, and 303 responses were recorded. A confirmatory factor analysis with varimax rotation was conducted following correlation and multiple regression analysis to test the hypothesis of the study. The research finds that (1) perceived security and trust affect mobile banking self-efficacy and performance (SEP) of adopting mobile banking for financial services; (2) Reliable security measure and perceive trust improvement positively influence (SEP) of adopting mobile banking for financial services. This study shows the significance of user perceptions of security by inspecting the content of the security rules of mobile banking for clients’ levels. It includes the adoption of technology in financial services. Therefore, the study links the technology acceptance model (TAM) with the literature on perceived security and trust of adopting mobile banking for financial services. The research has applied to the banking industry to develop and expand its banking market by developing reliable security measures and improving the perceived trust of customers to conduct banking transactions using mobile banking technology

    The Effect of Design Characteristics of Mobile Applications on User Retention: An Environmental Psychology Perspective

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    As many people have adopted mobile applications for their hand-held devices, mobile applications are becoming widely used in everyday life. Nonetheless, some applications are used only few times and then abandoned. Particular since many firms have launched mobile applications for communicating with and delivering their products or services to customers, user retentions toward mobile applications can be critical. To address this challenge, we identify how design characteristics of mobile application enhance user retention toward mobile applications, particularly in the context of cross-channel commerce. Drawing on an environmental psychology, we address that user beliefs stimulated by environmental cues (e.g., design characteristics) affect users’ cognitive and affective internal states, which in turn lead to their retention toward mobile applications. Contributions of this study include 1) theoretically, a suggested theoretical framework for effective mobile application design as an extension of website design, and (2) practically, helping practitioners to articulate effective mobile applications or the Internet strategy in mobile-based online markets

    Convenient or Useful? Consumer Adoption of Smartphones for Mobile Commerce

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