Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

This handbook helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights strategies for engaging new supporters online, investigates the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and discusses donor cultivation

Text Analytics for Android Project

Most advanced text analytics and text mining tasks include text classification, text clustering, building ontology, concept/entity extraction, summarization, deriving patterns within the structured data, production of granular taxonomies, sentiment and emotion analysis, document summarization, entity relation modelling, interpretation of the output. Already existing text analytics and text mining cannot develop text material alternatives (perform a multivariant design), perform multiple criteria analysis, automatically select the most effective variant according to different aspects (citation index of papers (Scopus, ScienceDirect, Google Scholar) and authors (Scopus, ScienceDirect, Google Scholar), Top 25 papers, impact factor of journals, supporting phrases, document name and contents, density of keywords), calculate utility degree and market value. However, the Text Analytics for Android Project can perform the aforementioned functions. To the best of the knowledge herein, these functions have not been previously implemented; thus this is the first attempt to do so. The Text Analytics for Android Project is briefly described in this article

PABED A Tool for Big Education Data Analysis

Cloud computing and big data have risen to become the most popular technologies of the modern world. Apparently, the reason behind their immense popularity is their wide range of applicability as far as the areas of interest are concerned. Education and research remain one of the most obvious and befitting application areas. This research paper introduces a big data analytics tool, PABED Project Analyzing Big Education Data, for the education sector that makes use of cloud-based technologies. This tool is implemented using Google BigQuery and R programming language and allows comparison of undergraduate enrollment data for different academic years. Although, there are many proposed applications of big data in education, there is a lack of tools that can actualize the concept into practice. PABED is an effort in this direction. The implementation and testing details of the project have been described in this paper. This tool validates the use of cloud computing and big data technologies in education and shall head start development of more sophisticated educational intelligence tools

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Energy Information Systems: From the Basement to the Boardroom

A significant buildings energy reduction opportunity exists in the office sector, given that this market segment typically is an early adopter of new technology. There is a rising trend towards smart and connected offices through the internet of things (IoT) that provides new opportunities for operational efficiency and environmental sustainability practices. Leading commercial real estate companies have begun to shift from individual building automation systems (BAS) to partially integrated and automated systems such as energy information systems (EIS). In both the United States and India, organizations are seeking operational excellence, enhanced tenant relationships, and topline growth. Hence it is imperative to engage the executives with decision-making power, by tapping into their interest in sustainability, corporate social responsibility, and innovation. This expansion of interest can enable data-driven decisions, strong energy investments, and deeper energy benefits, and would drive innovation in this field. However, none of this would be possible without robust, consistent building energy information to provide visibility across all the levels of decision making, i.e. from the basement where the facilities staff take operational action to the boardroom where the executives make investment decisions. Price, security, and ease of use remain barriers to the adoption and pervasive use of promising EIS technologies in commercial office buildings. We believe that these barriers can be addressed through the development of ready, simplified, consistent, commercially available, low-cost EIS-in-a-box packages, that have a pre-defined set of hardware components and software features and functionality that are pertinent to a particular building sector. These simplified, sector-specific EIS packages can help to obviate the need for customization, and enhance ease of use, thereby enabling scale-up, in order to facilitate building energy savings. The EIS-in-a-box are adaptable in both U.S. and Indian office buildings, and potentially beyond these two countries

SIGNIFICANCE OF ANALYTICS

Despite the number of times marketers have been using analytics as a tool to predict and drive consumer behavior, it is a relatively new application of the science. Technology continues to evolve and offers even more data choices and metrics for analysis, increasing the abilities of marketers to reach their audience. This article expands on several sectors of use, including real estate, social media, and healthcare, and theorizes the impact that analytics will have in the future as the technological means to interpret data catches up with the sheer amount of real-time information available for potential use, especially with the development of the Internet of Things, and rising concerns around data use, regarding data protection and copyright.  Article visualizations

Structuring visual exploratory analysis of skill demand

The analysis of increasingly large and diverse data for meaningful interpretation and question answering is handicapped by human cognitive limitations. Consequently, semi-automatic abstraction of complex data within structured information spaces becomes increasingly important, if its knowledge content is to support intuitive, exploratory discovery. Exploration of skill demand is an area where regularly updated, multi-dimensional data may be exploited to assess capability within the workforce to manage the demands of the modern, technology- and data-driven economy. The knowledge derived may be employed by skilled practitioners in defining career pathways, to identify where, when and how to update their skillsets in line with advancing technology and changing work demands. This same knowledge may also be used to identify the combination of skills essential in recruiting for new roles. To address the challenges inherent in exploring the complex, heterogeneous, dynamic data that feeds into such applications, we investigate the use of an ontology to guide structuring of the information space, to allow individuals and institutions to interactively explore and interpret the dynamic skill demand landscape for their specific needs. As a test case we consider the relatively new and highly dynamic field of Data Science, where insightful, exploratory data analysis and knowledge discovery are critical. We employ context-driven and task-centred scenarios to explore our research questions and guide iterative design, development and formative evaluation of our ontology-driven, visual exploratory discovery and analysis approach, to measure where it adds value to users’ analytical activity. Our findings reinforce the potential in our approach, and point us to future paths to build on