Website accessibility of travel agents: an evaluation using web diagnostic tools

Travel agents (TA) play an important role in the tourism system, providing information and intermediating the purchase of tourism products. The relevance of these players is higher to the accessible tourism market, due to the various environmental, attitudinal and informational constraints that people with disabilities (PwD) face in carrying out a tourism trip. To overcome some of the information constraints, communication channels, such as websites, used by TA, should be accessible for all people, regardless of their psychological and physical abilities. To accomplish this aim, in this study the website accessibility of (TA) located in the Central Region of Portugal was examined. Based on the Web Content Accessibility Guidelines (WCAG) 2.0, a sample of 182 websites was analyzed, considering the three-conformance level of WCAG (A, AA and AAA) and using two automatic evaluation tools (AccessMonitor and “Test de Accesibilidade Web”—TAW). Results show that the websites of TA reveal several problems in relation to accessibility, particularly in the basic accessibility requirements (level A of the WCAG). Moreover, several problems were identified, mainly in the perceivable and robust principals. The paper ends with some guidelines to increase the level of web accessibility of TA.This research was funded by the project ACTION – Accessible Tourism: Co-Creation of Tourism Experiences Through Web-Based Intelligent Systems, funded by FEDER, through COMPETE2020 – Programa Operacional Competitividade e Internacionalização (POCI-01-0145-FEDER-030376), and by national funds (OE), through FCT/MCTES (PTDC/EGE-OGE/30376/2017).publishe

Accessibility of websites of the European national tourism boards

Purpose: The aim is to find out the current state of accessibility of the websites of European national tourism boards. Furthermore, the identification of the most common errors in terms of accessibility as well as recommendations leading to their correction is aimed for. Design/methodology/approach: The study is based on methods of testing the availability of web systems. The testing included automated tools, namely AChecker and Accessibility Evaluation Tool, as well as the WCAG 2.1 checklist developed by WebAIM initiative. Findings: The research has shown a relatively high accessibility of those websites. Nevertheless, some accessibility violations have been identified that can significantly complicate the accessibility of those websites for users using various assistive devices or other alternative hardware or software means. The most commonly identified errors include: failure to use alternative text for content-relevant images, the absence of text or audio transcripts for videos shared via Youtube, missing descriptions for text form elements and missing label for search form. Practical implications: The results of the research can be used in the evaluation of web presentations at the level of tourism boards and destination management. Originality/Value: The main output of this article is the application of web testing methodology on a comprehensive set of national tourist boards.peer-reviewe

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

Social media and tourism : a wishful relationship

For decades hospitality firms were used to domain the communication process. Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to visit, been a visible part of tourism communication evolution. Evidence suggests that e-WOM serves as a primary information source when tourists choose destinations, hotels, and other experiences. The role and use of social media in tourists’ decision making has been widely discuss in tourism and hospitality research, especially in the research phase of the tourist’ travel planning process. With the wide adoption of social media the influence of customers’ word-of-mouth increased and influences not only the research phase, but the repetition and overall customers’ experiences. To answer these questions a model assessing e-wom was developed and data was gathering from TripAdvisor regarding customer’s opinion in restaurant experiences. The results found establish the bases for understanding tourists’ engagement level and profiles.N/

El reto de vincular reputación online de destinos turísticos con competitividad

The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.info:eu-repo/semantics/publishedVersio