Cheetah Experimental Platform Web 1.0: Cleaning Pupillary Data

Recently, researchers started using cognitive load in various settings, e.g., educational psychology, cognitive load theory, or human-computer interaction. Cognitive load characterizes a tasks' demand on the limited information processing capacity of the brain. The widespread adoption of eye-tracking devices led to increased attention for objectively measuring cognitive load via pupil dilation. However, this approach requires a standardized data processing routine to reliably measure cognitive load. This technical report presents CEP-Web, an open source platform to providing state of the art data processing routines for cleaning pupillary data combined with a graphical user interface, enabling the management of studies and subjects. Future developments will include the support for analyzing the cleaned data as well as support for Task-Evoked Pupillary Response (TEPR) studies

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Learning Visual Importance for Graphic Designs and Data Visualizations

Knowing where people look and click on visual designs can provide clues about how the designs are perceived, and where the most important or relevant content lies. The most important content of a visual design can be used for effective summarization or to facilitate retrieval from a database. We present automated models that predict the relative importance of different elements in data visualizations and graphic designs. Our models are neural networks trained on human clicks and importance annotations on hundreds of designs. We collected a new dataset of crowdsourced importance, and analyzed the predictions of our models with respect to ground truth importance and human eye movements. We demonstrate how such predictions of importance can be used for automatic design retargeting and thumbnailing. User studies with hundreds of MTurk participants validate that, with limited post-processing, our importance-driven applications are on par with, or outperform, current state-of-the-art methods, including natural image saliency. We also provide a demonstration of how our importance predictions can be built into interactive design tools to offer immediate feedback during the design process

Computer-based tracking, analysis, and visualization of linguistically significant nonmanual events in American Sign Language (ASL)

Our linguistically annotated American Sign Language (ASL) corpora have formed a basis for research to automate detection by computer of essential linguistic information conveyed through facial expressions and head movements. We have tracked head position and facial deformations, and used computational learning to discern specific grammatical markings. Our ability to detect, identify, and temporally localize the occurrence of such markings in ASL videos has recently been improved by incorporation of (1) new techniques for deformable model-based 3D tracking of head position and facial expressions, which provide significantly better tracking accuracy and recover quickly from temporary loss of track due to occlusion; and (2) a computational learning approach incorporating 2-level Conditional Random Fields (CRFs), suited to the multi-scale spatio-temporal characteristics of the data, which analyses not only low-level appearance characteristics, but also the patterns that enable identification of significant gestural components, such as periodic head movements and raised or lowered eyebrows. Here we summarize our linguistically motivated computational approach and the results for detection and recognition of nonmanual grammatical markings; demonstrate our data visualizations, and discuss the relevance for linguistic research; and describe work underway to enable such visualizations to be produced over large corpora and shared publicly on the Web

Investigating the effectiveness of an efficient label placement method using eye movement data

This paper focuses on improving the efficiency and effectiveness of dynamic and interactive maps in relation to the user. A label placement method with an improved algorithmic efficiency is presented. Since this algorithm has an influence on the actual placement of the name labels on the map, it is tested if this efficient algorithms also creates more effective maps: how well is the information processed by the user. We tested 30 participants while they were working on a dynamic and interactive map display. Their task was to locate geographical names on each of the presented maps. Their eye movements were registered together with the time at which a given label was found. The gathered data reveal no difference in the user's response times, neither in the number and the duration of the fixations between both map designs. The results of this study show that the efficiency of label placement algorithms can be improved without disturbing the user's cognitive map. Consequently, we created a more efficient map without affecting its effectiveness towards the user