Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

A PREDICTIVE MODEL FOR CUSTOMER PURCHASE BEHAVIOR IN E-COMMERCE CONTEXT

Predicting customer purchase behaviour is an interesting and challenging task. In e-commerce context, to tackle the challenge will confront a lot of new problems different from those in traditional business. This study investigates three factors that affect purchasing decision-making of customers in online shopping: the needs of customers, the popularity of products and the preference of the customers. Furthermore, exploiting purchase data and ratings of products in the e-commerce website, we propose methods to quantify the strength of these factors: (1) using associations between products to predict the needs of customers; (2) combining collaborative filtering and a hierarchical Bayesian discrete choice model to learn preference of customers; (3) building a support vector regression based model, called Heat model, to calculate the popularity of products; (4) developing a crowdsourcing approach based experimental platform to generate train set for learning Heat model. Combining these factors, a model, called COREL, is proposed to make purchase behaviour prediction for customers. Submitted a purchased product of a customer, the model can return top n the most possible purchased products of the customer in future. Experiments show that these factors play key roles in predictive model and COREL can greatly outperform the baseline methods

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502