Learning Continuous User Representations through Hybrid Filtering with doc2vec

Players in the online ad ecosystem are struggling to acquire the user data required for precise targeting. Audience look-alike modeling has the potential to alleviate this issue, but models' performance strongly depends on quantity and quality of available data. In order to maximize the predictive performance of our look-alike modeling algorithms, we propose two novel hybrid filtering techniques that utilize the recent neural probabilistic language model algorithm doc2vec. We apply these methods to data from a large mobile ad exchange and additional app metadata acquired from the Apple App store and Google Play store. First, we model mobile app users through their app usage histories and app descriptions (user2vec). Second, we introduce context awareness to that model by incorporating additional user and app-related metadata in model training (context2vec). Our findings are threefold: (1) the quality of recommendations provided by user2vec is notably higher than current state-of-the-art techniques. (2) User representations generated through hybrid filtering using doc2vec prove to be highly valuable features in supervised machine learning models for look-alike modeling. This represents the first application of hybrid filtering user models using neural probabilistic language models, specifically doc2vec, in look-alike modeling. (3) Incorporating context metadata in the doc2vec model training process to introduce context awareness has positive effects on performance and is superior to directly including the data as features in the downstream supervised models.Comment: 10 page

Neural Collaborative Filtering

In recent years, deep neural networks have yielded immense success on speech recognition, computer vision and natural language processing. However, the exploration of deep neural networks on recommender systems has received relatively less scrutiny. In this work, we strive to develop techniques based on neural networks to tackle the key problem in recommendation -- collaborative filtering -- on the basis of implicit feedback. Although some recent work has employed deep learning for recommendation, they primarily used it to model auxiliary information, such as textual descriptions of items and acoustic features of musics. When it comes to model the key factor in collaborative filtering -- the interaction between user and item features, they still resorted to matrix factorization and applied an inner product on the latent features of users and items. By replacing the inner product with a neural architecture that can learn an arbitrary function from data, we present a general framework named NCF, short for Neural network-based Collaborative Filtering. NCF is generic and can express and generalize matrix factorization under its framework. To supercharge NCF modelling with non-linearities, we propose to leverage a multi-layer perceptron to learn the user-item interaction function. Extensive experiments on two real-world datasets show significant improvements of our proposed NCF framework over the state-of-the-art methods. Empirical evidence shows that using deeper layers of neural networks offers better recommendation performance.Comment: 10 pages, 7 figure

Deep Item-based Collaborative Filtering for Top-N Recommendation

Item-based Collaborative Filtering(short for ICF) has been widely adopted in recommender systems in industry, owing to its strength in user interest modeling and ease in online personalization. By constructing a user's profile with the items that the user has consumed, ICF recommends items that are similar to the user's profile. With the prevalence of machine learning in recent years, significant processes have been made for ICF by learning item similarity (or representation) from data. Nevertheless, we argue that most existing works have only considered linear and shallow relationship between items, which are insufficient to capture the complicated decision-making process of users. In this work, we propose a more expressive ICF solution by accounting for the nonlinear and higher-order relationship among items. Going beyond modeling only the second-order interaction (e.g. similarity) between two items, we additionally consider the interaction among all interacted item pairs by using nonlinear neural networks. Through this way, we can effectively model the higher-order relationship among items, capturing more complicated effects in user decision-making. For example, it can differentiate which historical itemsets in a user's profile are more important in affecting the user to make a purchase decision on an item. We treat this solution as a deep variant of ICF, thus term it as DeepICF. To justify our proposal, we perform empirical studies on two public datasets from MovieLens and Pinterest. Extensive experiments verify the highly positive effect of higher-order item interaction modeling with nonlinear neural networks. Moreover, we demonstrate that by more fine-grained second-order interaction modeling with attention network, the performance of our DeepICF method can be further improved.Comment: 25 pages, submitted to TOI

Mobile Multimedia Recommendation in Smart Communities: A Survey

Due to the rapid growth of internet broadband access and proliferation of modern mobile devices, various types of multimedia (e.g. text, images, audios and videos) have become ubiquitously available anytime. Mobile device users usually store and use multimedia contents based on their personal interests and preferences. Mobile device challenges such as storage limitation have however introduced the problem of mobile multimedia overload to users. In order to tackle this problem, researchers have developed various techniques that recommend multimedia for mobile users. In this survey paper, we examine the importance of mobile multimedia recommendation systems from the perspective of three smart communities, namely, mobile social learning, mobile event guide and context-aware services. A cautious analysis of existing research reveals that the implementation of proactive, sensor-based and hybrid recommender systems can improve mobile multimedia recommendations. Nevertheless, there are still challenges and open issues such as the incorporation of context and social properties, which need to be tackled in order to generate accurate and trustworthy mobile multimedia recommendations

Collaborative Filtering with Topic and Social Latent Factors Incorporating Implicit Feedback

Recommender systems (RSs) provide an effective way of alleviating the information overload problem by selecting personalized items for different users. Latent factors based collaborative filtering (CF) has become the popular approaches for RSs due to its accuracy and scalability. Recently, online social networks and user-generated content provide diverse sources for recommendation beyond ratings. Although {\em social matrix factorization} (Social MF) and {\em topic matrix factorization} (Topic MF) successfully exploit social relations and item reviews, respectively, both of them ignore some useful information. In this paper, we investigate the effective data fusion by combining the aforementioned approaches. First, we propose a novel model {\em \mbox{MR3}} to jointly model three sources of information (i.e., ratings, item reviews, and social relations) effectively for rating prediction by aligning the latent factors and hidden topics. Second, we incorporate the implicit feedback from ratings into the proposed model to enhance its capability and to demonstrate its flexibility. We achieve more accurate rating prediction on real-life datasets over various state-of-the-art methods. Furthermore, we measure the contribution from each of the three data sources and the impact of implicit feedback from ratings, followed by the sensitivity analysis of hyperparameters. Empirical studies demonstrate the effectiveness and efficacy of our proposed model and its extension.Comment: 27 pages, 11 figures, 6 tables, ACM TKDD 201

Attributes Coupling based Item Enhanced Matrix Factorization Technique for Recommender Systems

Recommender system has attracted lots of attentions since it helps users alleviate the information overload problem. Matrix factorization technique is one of the most widely employed collaborative filtering techniques in the research of recommender systems due to its effectiveness and efficiency in dealing with very large user-item rating matrices. Recently, based on the intuition that additional information provides useful insights for matrix factorization techniques, several recommendation algorithms have utilized additional information to improve the performance of matrix factorization methods. However, the majority focus on dealing with the cold start user problem and ignore the cold start item problem. In addition, there are few suitable similarity measures for these content enhanced matrix factorization approaches to compute the similarity between categorical items. In this paper, we propose attributes coupling based item enhanced matrix factorization method by incorporating item attribute information into matrix factorization technique as well as adapting the coupled object similarity to capture the relationship between items. Item attribute information is formed as an item relationship regularization term to regularize the process of matrix factorization. Specifically, the similarity between items is measured by the Coupled Object Similarity considering coupling between items. Experimental results on two real data sets show that our proposed method outperforms state-of-the-art recommendation algorithms and can effectively cope with the cold start item problem when more item attribute information is available.Comment: 15 page

Collaborative filtering via sparse Markov random fields

Recommender systems play a central role in providing individualized access to information and services. This paper focuses on collaborative filtering, an approach that exploits the shared structure among mind-liked users and similar items. In particular, we focus on a formal probabilistic framework known as Markov random fields (MRF). We address the open problem of structure learning and introduce a sparsity-inducing algorithm to automatically estimate the interaction structures between users and between items. Item-item and user-user correlation networks are obtained as a by-product. Large-scale experiments on movie recommendation and date matching datasets demonstrate the power of the proposed method

Personalized QoS Prediction of Cloud Services via Learning Neighborhood-based Model

The explosion of cloud services on the Internet brings new challenges in service discovery and selection. Particularly, the demand for efficient quality-of-service (QoS) evaluation is becoming urgently strong. To address this issue, this paper proposes neighborhood-based approach for QoS prediction of cloud services by taking advantages of collaborative intelligence. Different from heuristic collaborative filtering and matrix factorization, we define a formal neighborhood-based prediction framework which allows an efficient global optimization scheme, and then exploit different baseline estimate component to improve predictive performance. To validate the proposed methods, a large-scale QoS-specific dataset which consists of invocation records from 339 service users on 5,825 web services on a world-scale distributed network is used. Experimental results demonstrate that the learned neighborhood-based models can overcome existing difficulties of heuristic collaborative filtering methods and achieve superior performance than state-of-the-art prediction methods

Neural Tensor Factorization

Neural collaborative filtering (NCF) and recurrent recommender systems (RRN) have been successful in modeling user-item relational data. However, they are also limited in their assumption of static or sequential modeling of relational data as they do not account for evolving users' preference over time as well as changes in the underlying factors that drive the change in user-item relationship over time. We address these limitations by proposing a Neural Tensor Factorization (NTF) model for predictive tasks on dynamic relational data. The NTF model generalizes conventional tensor factorization from two perspectives: First, it leverages the long short-term memory architecture to characterize the multi-dimensional temporal interactions on relational data. Second, it incorporates the multi-layer perceptron structure for learning the non-linearities between different latent factors. Our extensive experiments demonstrate the significant improvement in rating prediction and link prediction on dynamic relational data by our NTF model over both neural network based factorization models and other traditional methods.Comment: 9 pages. Submitted to KD

Using Temporal Data for Making Recommendations

We treat collaborative filtering as a univariate time series estimation problem: given a user's previous votes, predict the next vote. We describe two families of methods for transforming data to encode time order in ways amenable to off-the-shelf classification and density estimation tools, and examine the results of using these approaches on several real-world data sets. The improvements in predictive accuracy we realize recommend the use of other predictive algorithms that exploit the temporal order of data.Comment: Appears in Proceedings of the Seventeenth Conference on Uncertainty in Artificial Intelligence (UAI2001