Understanding Web 3.0 - the Semantic Web : how the evolution to a third generation of the Web will impact upon the Internet and media environment within a global and South African context

Includes bibliographical references (leaves 158-174).This thesis examines the potential evolution of the current version of the Internet, popularly referred to as Web 2.0, to a third generation of the Web, referred to as the Semantic Web or Web 3.0. The paper provides an overview of the change in architecture and structure that the current version of the Web will need to undergo in the form of a standardised ontology development in order for the Web to evolve. The evolution to a third generation of the Web will ultimately improve the overall user experience both within a global and South African online context, through the innovation and development of Semantic Web technologies and capabilities. The thesis also discusses the role of the political economy of media and how this concept needs to be refreshed in terms of dealing with the advent of 'new' or digital media which are characterised by the Internet. The role of traditional media is also discussed and how, due to the advent of the Internet, there has been a movement away from a model of traditional centralised media to one of a more decentralised model. The challenges of intellectual property rights and copyright are analysed in terms of online users developing their own content online in the form of user generated content and how, through the evolution to a Web 3.0 version of the Internet, these challenges can be potentially solved through the use of Semantic Web innovation and technologies. One of the major challenges which Web 2.0 currently faces is that of privacy infringement, but through the adoption of Semantic Web technology these challenges which currently affect all users on the Web can potentially be solved. Finally, the paper looks at the way that South African online users interact with the Internet and how the potential evolution to a third generation of the Web could potentially impact their user behaviour online

Journal of Education Innovation and Communication: Redefining Communication: Social Media and the Age of Innovation

The publications of the Communication Institute of Greece, such as the “Journal of Education, Innovation, and Communication (JEICOM)”, are open access without any costs for the authors or the readers. JEICOM is a Fully Peer-Reviewed, Open Access journal, publishing articles from all areas of education, innovation and communication, independent of the events organized by the Communication Institute of Greece. JEICOM’s scope is to provide a free and open platform to academics, researchers, professionals, and postgraduate students to communicate and share knowledge in the form of high quality empirical and theoretical research that is of high interest not only for academic readers but also for practitioners and professionals. JEICOM welcomes theoretical, conceptual and empirical original research papers, case studies, book reviews that demonstrate the innovative and dynamic spirit for the education and communication sciences, from researchers, scholars, educators, policy-makers, and practitioners in education, communication, and related fields. Articles that show scholarly depth, breadth or richness of different aspects of social pedagogy are particularly welcome. The numerous papers presented every year during the conferences organized by the Communication Institute of Greece, enables us to have access to a plethora of papers. Following a rigorous peer- review process, only a selection of these papers submitted is published biannually. In addition, to the papers presented in the Institute’s conference, we do encourage independent submissions of papers too. Nevertheless, before you submit, please make sure to respect the guidelines and templates provided. The current special issue of the “Journal of Education, Innovation, and Communication (JEICOM)”, is our First Special Issue (December 2019). We consider that education and fruitful exchange can improve our lives with the view to nurture intercultural communication. Academics can contribute significantly to the quality of the educational experience and help educate, communicate, exchange, meet new cultures, create and collaborate! We wish you an excellent reading and for the year to come soon, 2020, Health, Love, Knowledge, Education, Prosperity, Communication and Exchange

UGC Status and Levels of Control in Argentine, Colombian, Mexican, Peruvian, Portuguese, Spanish, US and Venezuelan Online Newspapers

In this paper we present a comparative analysis of UGC status and levels of control in 24 quality online mainstream newspapers from Argentine, Colombia, Mexico, Peru, Portugal, Spain, US and Venezuela. The study addresses the conditions in which users provide content, in terms of constraint, and the recognition given by mainstream media to the users activity. "Participatory journalism" is defined as the evolving materialization of an increase in message interchange activity between producers and consumers in two dimensions: content and relationship

Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach

This dissertation aims to comprehend the impact of deploying user-generated content (UGC) campaigns on consumers’ perceptions of brand coolness and consumer brand engagement. The trending concept of coolness in the beauty industry is studied through electronic word of mouth to understand if brands encouraging their users to post about their brand experiences leads to consumers perceiving them as cool and engaging more positively through those publications. The methodology in use is a netnography, along with a sentiment analysis technique. The analysis consisted in observing the interactions, incited by a user-generated content campaign led by a prestigious beauty brand - Drunk Elephant, between the brand and its online brand community on the social network Instagram for one year to avoid seasonal phenomena. The comments were retrieved using a text-mining tool and analyzed through Natural Language Processing according to their sentiment polarity, and trending topics identified. The data retrieved from the year of 2019 amounted to 67 321 interactions. Results show consumers’ perceptions of coolness can be positively influenced by adopting UGC campaigns, which can also lead to positive consumer brand engagement. Not only do these campaigns generate brand awareness, but they stimulate brand community’s expansion and influence consumers’ perceptions towards the brand. Beauty brands seeking to grow their status of coolness and consumer interactions should consider implementing user-generated content campaigns, as keeping up with the trends in the market is not only regarded as cool but is necessary to remain relevant in the ever-changing marketplace beauty has proven itself to be.Esta dissertação visa entender o impacto da utilização de campanhas de conteúdo gerado pelos utilizadores nas perceções dos consumidores da coolness de uma marca e interações entre marca e consumidores. A tendência coolness na indústria da beleza é examinada através de electronic word-of-mouth para compreender se encorajar os utilizadores a partilhar conteúdo sobre as suas experiências com as marcas, os leva a pensar na marca como cool e a interagir mais com essas publicações. A metodologia usada é uma análise netnográfica em conjunto com uma técnica de análise sentimental. A análise foi conduzida sob interações textuais, incitadas pela campanha da marca de prestígio de beleza – Drunk Elephant, entre a marca e a sua comunidade online na rede social Instagram durante um ano para evitar fenómenos sazonais. Os comentários foram extraídos por text mining e analisados através de processamento de linguagem natural, tendo em conta a polaridade do seu sentimento, e tópicos mais frequentes identificados. Os dados retirados do ano de 2019 totalizaram 67 321 interações. Os resultados demonstram que as perceções de coolness do consumidor podem ser positivamente influenciadas adotando o uso destas campanhas e podem conduzir a interações positivas. Não só estas campanhas criam visibilidade para a marca, como encorajam a expansão da comunidade da marca e influenciam as perceções dos seus consumidores. Marcas na indústria da beleza que procuram aumentar a sua coolness e interações com os consumidores devem considerar implementar campanhas de conteúdo gerado pelos utilizadores, de maneira a manter-se atuais num mercado em constante transformação

Models of ICT Innovation. A Focus on the Cinema Sector

The report starts by looking at the competing and overlapping definitions of creative industries, media and content industries. Chapter 1 investigates the fate of R&D and innovation in the creative industries and in the broader Telecom Media and Technology sectors. Chapter 2 summarizes past studies on innovation in distinct media and content industries (videogames, music recording and newspapers publishing) and draws some lessons from them. Chapter 3 delves more deeply into the specific case of cinema. This chapter investigates the film industry's complex and evolving relationship with technologies and technological inventions. Chapter 4 offers a short cross-comparison with R&D in the book publishing industry. Chapter 5 deals with policy issues triggered by the observed digital changes. Chapter 6 concludes with a brief assessment of EU strengths and weaknesses, and offers some recommendations.JRC.J.3-Information Societ

Mapping the Intersection of Two Cultures: Interactive Documentary and Digital Journalism

The convergence of digital journalism and interactive and participatory documentary, two forms at the defining edges of their respective fields, is the focus of this report. Why interactive and participatory documentary? Because these immersive, visual and, above all, experimental narratives have developed rapidly over the past few years, offering wide-ranging examples for journalists who seek to reach new audiences, to enhance the relevance of their reporting for an informed, engaged citizenry, and to make better use of the interactive and collaborative potential of today's mobile technologies.This report contextualizes and maps the views of the people who are leading change, charting their ambitions and concerns, tracking their organizations and strategies, and interpreting the larger patterns that emerge as storytellers and producers redefine their arts. It considers such institutional imperatives as reorganizing the production pipeline and means of distribution, listening to and working together with audiences, partnering with other media organizations, and looking to internal assets such as archives.Case studies drawn from organizations such as The New York Times, The Guardian, National Film Board of Canada, NPR, AIR, Frontline, and other sector-leading organizations examine change within particular institutions, as well as alliances between them and the production and distribution of particular joint projects. A broader environmental assessment of the conditions faced by legacy journalism organizations complements and situates the case studies. Against this backdrop, the case studies illustrate innovations and opportunities that have recently emerged at the intersection of journalism and documentary, charting best practices as well as lessons learned that can help quality journalism thrive in this fast-changing ecosystem

Mapping digital media in the UK

Research shows that near-universal digital media access in the United Kingdom has yielded broad benefits for citizenship and democracy. But key areas of concern have emerged that continue to pose threats to independence and diversity. These include sustained financial crises within regional and local media, public service broadcasting, and the press sector at large; acute sites of cross-media concentration; and persistent digital divides in terms of access to “quality” output. This report calls on policymakers to consider new funding options and structures to safeguard the future of public-interest oriented news. It also argues for establishing a Media Commission to research and make recommendations on the future of the news media in the UK