Method of Forming Recommendations Using Temporal Constraints in a Situation of Cyclic Cold Start of the Recommender System

The problem of the formation of the recommended list of items in the situation of cyclic cold start of the recommendation system is considered. This problem occurs when building recommendations for occasional users. The interests of such consumers change significantly over time. These users are considered “cold” when accessing the recommendation system. A method for building recommendations in a cyclical cold start situation using temporal constraints is proposed. Temporal constraints are formed on the basis of the selection of repetitive pairs of actions for choosing the same objects at a given level of time granulation. Input data is represented by a set of user choice records. For each entry, a time stamp is indicated. The method includes the phases of the formation of temporal constraints, the addition of source data using these constraints, as well as the formation of recommendations using the collaborative filtering algorithm. The proposed method makes it possible, with the help of temporal constraints, to improve the accuracy of recommendations for “cold” users with periodic changes in their interests

A framework for personalized dynamic cross-selling in e-commerce retailing

Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves selecting the right complementary products and optimizing the discount, the issue of computational complexity becomes central as the customer base and length of the product list grows. Traditional recommender systems are built upon simple collaborative filtering techniques, which exploit the informational cues gained from users in the form of product ratings and rating differences across users. The retail setting differs in that there are only records of transactions (in period X, customer Y purchased product Z). Instead of a range of explicit rating scores, transactions form binary datasets; 1-purchased and 0-not-purchased. This makes it a one-class collaborative filtering (OCCF) problem. Notwithstanding the existence of wider application domains of such an OCCF problem, very little work has been done in the retail setting. This research addresses this gap by developing an effective framework for dynamic cross-selling for online retailing. In the first part of the research, we propose an effective yet intuitive approach to integrate temporal information regarding a product\u27s lifecycle (i.e., the non-stationary nature of the sales history) in the form of a weight component into latent-factor-based OCCF models, improving the quality of personalized product recommendations. To improve the scalability of large product catalogs with transaction sparsity typical in online retailing, the approach relies on product catalog hierarchy and segments (rather than individual SKUs) for collaborative filtering. In the second part of the work, we propose effective bundle discount policies, which estimate a specific customer\u27s interest in potential cross-selling products (identified using the proposed OCCF methods) and calibrate the discount to strike an effective balance between the probability of the offer acceptance and the size of the discount. We also developed a highly effective simulation platform for generation of e-retailer transactions under various settings and test and validate the proposed methods. To the best of our knowledge, this is the first study to address the topic of real-time personalized dynamic cross-selling with discounting. The proposed techniques are applicable to cross-selling, up-selling, and personalized and targeted selling within the e-retail business domain. Through extensive analysis of various market scenario setups, we also provide a number of managerial insights on the performance of cross-selling strategies

A 3D Visual Interface for Critiquing-based Recommenders: Architecture and Interaction

Nowadays e-commerce websites offer users such a huge amount of products, which far from facilitating the buying process, actually make it more difficult. Hence, recommenders, which learn from users' preferences, are consolidating as valuable instruments to enhance the buying process in the 2D Web. Indeed, 3D virtual environments are an alternative interface for recommenders. They provide the user with an immersive 3D social experience, enabling a richer visualisation and increasing the interaction possibilities with other users and with the recommender. In this paper, we focus on a novel framework to tightly integrate interactive recommendation systems in a 3D virtual environment. Specifically, we propose to integrate a Collaborative Conversational Recommender (CCR) in a 3D social virtual world. Our CCR Framework defines three layers: the user interaction layer (3D Collaborative Space Client), the communication layer (3D Collaborative Space Server), and the recommendation layer (Collaborative Conversational Recommender). Additionally, we evaluate the framework based on several usability criteria such as learnability, perceived efficiency and effectiveness. Results demonstrate that users positively valued the experience

METHOD OF FORMING RECOMMENDATIONS USING TEMPORAL CONSTRAINTS IN A SITUATION OF CYCLIC COLD START OF THE RECOMMENDER SYSTEM

The problem of the formation of the recommended list of items in the situation of cyclic cold start of the recommendation system is considered. This problem occurs when building recommendations for occasional users. The interests of such consumers change significantly over time. These users are considered “cold” when accessing the recommendation system. A method for building recommendations in a cyclical cold start situation using temporal constraints is proposed. Temporal constraints are formed on the basis of the selection of repetitive pairs of actions for choosing the same objects at a given level of time granulation. Input data is represented by a set of user choice records. For each entry, a time stamp is indicated. The method includes the phases of the formation of temporal constraints, the addition of source data using these constraints, as well as the formation of recommendations using the collaborative filtering algorithm. The proposed method makes it possible, with the help of temporal constraints, to improve the accuracy of recommendations for “cold” users with periodic changes in their interests

Advancing Performance of Retail Recommendation Systems

This paper presents two recommendation models, one traditional and one novel, for a retail men\u27s clothing company. J. Hilburn is a custom-fit, menswear clothing company headquartered in Dallas, Texas. J. Hilburn employs stylists across the United States, who engage directly with customers to assist in selecting clothes that fit their size and style. J. Hilburn tasked the authors of this paper to leverage data science techniques to the given data set to provide stylists with more insight into clients’ purchase patterns and increase overall sales. This paper presents two recommendation systems which provide stylists with automatic predictions about possible clothing interests of their clients. The first recommendation system is a commonly used content-based collaborative filtering model and serves as the base model to evaluate the second recommendation system. The second recommendation system is an ensemble model comprised of separate clustering, KNN, and time series models that is a novel approach. These models are then fed into a neural network in order to produce recommendations. These recommendations for J. Hilburn’s clients will hopefully lead to expanding their customer base and increasing their revenue as a result of more refined clothing and style recommendations. This paper describes the process of building two recommendation systems. Both models are evaluated using AUC as a metric as well as their potential for scalability. The ensemble model has a slightly higher AUC, 91\% versus 86\%. However, the ensemble model is computationally more extensive resulting in it requiring more resources to run