Pengaruh Online Consumer Engagement dalam Website HijUp.com terhadap Kepercayaan Konsumen (Studi terhadap Konsumen HijUp.com)

This study aims to determine the effect of online consumer engagement applied by HijUp.com towards consumer trust. From Marketing Public Relations theory of consumer relations, the writer comes with consumer engagement topic that as an expansion strategy of consumer relations. In addition, the popularity of online field that causes a higher risk to consumer, making trust as the major issue that should be discussed when it comes to communication or marketing activities as the e-commerce company. This study used quantitative explanative approach, with multiple linier regressions to test the result. This study used online survey with 100 respondents as sample. The result showed a strong relationship between variables with determination coefficients of 0,607 which mean that consumer engagement effect on consumer trust of 60,7%. Meanwhile, the rest, 39,3%, is from the other factor outside regression model. There are three independent variables as elaboration of online consumer engagement concept; cognitive attachment, emotional attachment, and behavioural attachment. The result showed only two independent variables—cognitive attachment and emotional attachment—that has a significant effect on consumer trust, the other variable—behavioural attachment—did not have a significant effect. However, those three variables give a stimultant effect towards consumer trust. Keywords: Marketing Public Relations, Consumer Engagement, Consumer Trust, E-Commerce, HijUp.com DAFTAR PUSTAKA ARTIKEL Faulkner, Bill. Define Consumer Relations, diakses pada 8 Agustus 2015 dari http://www.ehow.com/about_6390671_define-consumer-relations.html Harvey, Michael. 15 Januari 2013. 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The impact of religious affiliation on trust in the context of electronic commerce

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The relationship between ecrm implementation and eloyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesis

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Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

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Exploring the neural correlates of e-Assurance and multi-faced risk in e-Commerce

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Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

An Exploratory Study on the Level of Trust towards Online Retailers among Consumers in the United Kingdom and Malaysia

This study aims to investigate the extant level of trust towards online retailers among consumers in two different geographical and cultural locations – UK and Malaysia based on Michell’s et al. trust model. The objectives of this study are: 1. To identify the predictive variables of customers’ trust towards online retailers 2. To ascertain the extent of the consumer trust variable as being the essential element of online shopping 3. To analyse the differences in perception of online trust between consumers in the United Kingdom and Malaysia The study showed that online retailers are comparatively more trusted in UK than in Malaysia indicative by the higher average levels of trust from consumers in the UK. Additionally, the UK had a higher age group in the 25 – 34 category contributing the highest average trust value compared to Malaysia’s highest average trust value found in the lower 18 – 24 age group. There were a relatively higher percentage of male users; 66 per cent and 78 per cent in the UK and Malaysia respectively. Multiple stepwise regressions were used to analyse the level of trust against the selected trust correlates