299,398 research outputs found

    Job Wars at Fort Wayne

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    [Excerpt] Several international unions and the national AFL-CIO have developed sophisticated proposals calling for an industrial policy which would utilize a business-government-labor structure for planning national economic activities. Yet to be developed, however, are any guidelines for labor\u27s participation in local economic development activities. Since 1982 Fort Wayne, Indiana, has pioneered what is being touted as one of the most aggressive and successful economic development programs in the country. An economic development consulting firm, the Fantus Company, was used to organize the business community around an agenda designed to weaken labor and encourage a series of job wars with other communities. A careful examination of the Fort Wayne Strategy reveals a program that is subtly yet deeply anti-union, anti-worker, and not in the long-run interests of the people of Fort Wayne. A review of the Fort Wayne Strategy and local labor\u27s response can provide valuable lessons for the labor movement across the country

    Building a strategy toolkit:lessons from business : executive briefings

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    In an increasingly competitive business environment, the ability to spot and seize new opportunities, to plot a path of successful growth for an organisation, and to use resources effectively and efficiently, becomes paramount. Managers have a number of management tools at their disposal to help meet the challenges that they face. By consulting with both business academics and alumni on their knowledge and use of strategy tools, this report contains a number of strategy tools that managers would benefit from being familiar and using in their work, particularly as their experience and seniority increases

    An appreciative view of human performance technology

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    Human performance technology has been successful in resolving organizational issues and prompting a variety of business improvements. Yet there are times when the problem- centered approach is not sufficient. Instead, attention to organizational strengths and a focus on creating and building a positive vision for the future represent a better strategy. This article looks at a new variation on the consulting model––HPT: Appreciative Approach.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/56085/1/132_ftp.pd

    What Makes A Digital Marketing Strategy Successful: Insights For Growth-Phase Consulting Firms

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    Digital marketing is the transformation of businesses and organizational landscapes – be it opening access to global markets and communities of interest, uncovering new pricing models, revolutionizing the placement and distribution of products, transforming media, facilitating greater collaboration and efficiency within organizations, or empowering consumers to demand new customer-centric marketing models (Kaufman & Horton, 2014). To successfully operate a business today, modern marketing strategies must be implemented to keep pace with competition, and marketers must lead with a digital-first mindset to meet their audiences where they are most likely to be found: online and digitally. Traditional marketing tactics, such as television commercials and magazine advertisements, should integrate with today’s digital communication methods in order for companies to prosper or even survive (Brabandere, 2016). [Abstract taken from introduction.]Master of Arts in Digital Communicatio

    Marketing Strategy Process: Quantitative Analysis of the Customers' Satisfaction

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    Several years ago one of the most respected management-consulting firms, McKimsey & Co., defined the key business practices that characterized "well-run organizations". The results of this study were summarized and the most fundamental conclusion was made that the most successful companies are not more successful because of any superiority in strategic planning (Schoell et al. 1987). It is impossible to determine whether a strategy was correct or not if the implementation of this strategy is unsound. The implementation of the marketing strategy is effective and the strategy is appropriate if the targets of the company met requirements for growth, share and profits (Grundey 2008). The most important factor indicating the success of the marketing strategy is the customers' value creation by meeting their needs (Alvin J. Silk 2006). The problem exists how to evaluate and calculate in a quantitative manner the customers' satisfaction factor. The additional efforts and resources are necessary (Minnesota Dep. 2008). The aim of this paper is to describe and to make a comparative analysis of the marketing strategy processes proposed by different authors, to make quantitative analysis of the customers' satisfaction, referring to the particular example of the company

    Academic Job Negotiation Experiences, Reflections, and Biases in Counselor Education: A Descriptive Study

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    This descriptive study explored the job negotiation experiences of 93 counselor educators through an embedded survey design to examine their negotiation experiences, reflections, and potential hiring biases. The most common negotiation preparation strategy was consulting a mentor (80%) and while salary was most regularly negotiated (76%), a list of other benefits was included. Although a majority of participants regretted not making a request (53%), most reported overall positive experiences (63%). These findings support implications for counselor educators including preparing early, using successful negotiation strategies, exploring all potential benefits, and articulating requests for a more positive negotiation experience

    Assessing a marketing strategy for an engineering consulting company

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    The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their own consulting engineering companies. The demand for consulting engineering services was high before the 2010 Fifa World Cup; this changed after the completion of projects that were due for the world cup and some had to close or retrench staff due to scarcity of projects. The completion of 2010 Fifa World Cup projects is not the only challenge faced by the engineering consulting sector; government policies such tendering and procurement procedures that do not acknowledge performance, lack of funding etc. It is therefore important that companies look for better ways of gaining competitiveness in order to get more projects. These companies must not only rely on government projects but do marketing on the private sector as well. The purpose of the research is to assess and develop a marketing strategy for Company X Consulting engineers. A literature study on most successful marketing strategies employed by other service oriented companies was conducted. The literature study also comprised of the perception of marketing amongst consulting engineering companies. From the literature study mentioned above; questionnaires were drawn towards the development of a marketing strategy for Company X consulting engineers. The findings of the questionnaires were analysed and recommendation were made for the development of a marketing strategy for Company X

    Assessing and Measuring Financial and Accounting Consulting Success: A Case Study Providing a Proposed Assessment Methodology

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    Executive Summary: The technology explosion coupled with global expansion, intensified competition and a volatile economy has challenged many service organizations to consider cost-effective ways to distinguish themselves from their competition. Research and empirical evidence has suggested that delivering outstanding, client-focused service is a successful differentiating strategy that has a high probability of improving the company’s bottom line. Measuring and improving service quality is a challenge for most organizations. Research on measuring service quality outlines that companies should seek to understand their customers’ expectations and then work to meet or exceed them. This analysis reviews the service quality of ABC Consulting, a financial, accounting and AIS consulting firm. The goal is to identify the areas where there is a gap between customer’s expectations for service quality and the perceived level of service that is being received. The review includes an audit of the company using the SERVQUAL measurement for evaluating customers’ expectations, perceptions and the discrepancies between the two. The purpose of the audit is to identify the problematic service delivery areas and provide recommendations on how ABC may improve their service quality and overall level of customer satisfaction. The contribution that this case study makes is to provide a tool and methodology that can be used by other public accounting or financial consulting service firms in assessing and improving their service quality, which would result in higher profitability and long term outcomes for firms undergoing this assessment

    Managing multi-tiered suppliers in the high-tech industry

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    Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.Includes bibliographical references (leaves 131-135).This thesis presents a roadmap for companies to follow as they manage multi-tiered suppliers in the high-tech industry. Our research covered a host of sources including interviews and publications from various companies, consulting companies, software companies, the computer industry, trade associations, and analyst firms among others. While our review found that many companies begin supplier relationship management after sourcing events, we show that managing suppliers should start as companies form their competitive strategy. Our five step roadmap provides a deliberate approach for companies as they build the foundation for effective and successful multi-tiered supplier relationship management.by Charles E. Frantz and Jimin Lee.M.Eng.in Logistic

    A single, complete touch: Population health, the health contact center, and the patient experience

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    As healthcare organizations turn to population health in order to more effectively manage the health and well-being of their patients, many need to ensure that these new strategies include a directive to improve the patient experience. Fortunately, healthcare systems can turn to an existing entity within its ranks, the health contact center, in order to execute a successful strategy and ensure that the individual patient never feels lost amongst the population crowd. Fran Horner from Singola Consulting and Susan Marks from Amati Health explore the ways in which population health and the health contact center work collaboratively to keep patient populations well cared for, healthy, and ultimately improve the patient experience for every individual
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