Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games

This study presented administrative and marketing-related information on Kaohsiung City’s preparation for the 2009 World Games. The presented information was allocated through an extensive literature review on secondary sources, personal interviews, and observations from fall of 2008 to summer of 2009. Promotional strategies and activities, projected financial and sales data, reports on constructions, and issues and challenges related to the Games were further analyzed. The study further discussed the “not-for-profit” approach that was practiced by many East Asian Countries to gain international recognition and promote patriotism while hosting a major sport event

Exploring value co-creation in Fan Fests: the role of fans

Fan Fests have recently provided various opportunities for host cities, organizers, sponsorsand fans, manifesting a modern intersected third place service setting (other than a stadium)where varied stakeholders can co-create value and sport experience and consumption can takedifferent forms and shapes. Yet, although Fan Fests are becoming integral parts of megaevents,research has fallen short of capturing the unique nature of such value co-creationecosystem, and the role of fans in such value co-creation environment. This paper takes upthis challenge and explores the still evolving nature of the Fan Fest, using a primarilyconsumer and participant focused approach in order to explore the experiences of a Fan Festand address questions of event construction, participation, organisation and consumption.Drawing on SDL and CCT perspectives we situate the role of fans in value co-creation in FanFests and provide implications for management and future researc

Spectrum, Volume 48, Issue 5

Highlights include: A Conversation with Provost Robin Cautin -- Sorting fact, disinformation after Russian Attack on Ukraine -- The Martire Turkey -- The Cost of Housing -- Kanye\u27s Social Media Rant: Ye or Neh -- Spring Break is Back -- National Eating Disorder Awareness Week -- Graduate Students Intern at NBC Covering Olympics -- Audrey\u27s Corner: Student Authors Book About Mental Health and Recovery -- English Club Celebrates Black History Month -- Please Don\u27t Destroy this Article -- A Video Game Comes to Life -- Beijing Hosts 2022 Winter Olympics -- Women\u27s Ice Hockey Set for NEWHA Playoffs -- Editorials: Edije Frangu, Robert Finizi

Is there space on the podium for us all?

People with intellectual disabilities (ID) have cognitive deficits which impact on their daily lives, requiring them to receive additional support. Having ID also means that an individual’s ability to compete in sports at an elite level is impaired resulting in potential eligibility to the Paralympics, rather than the Olympics, in a class called “Intellectual Impairment”. First entering into the Paralympic in 1992, athletes with ID competed separately, but by Atlanta, 1996 the events were integrated and 54 ID athletes competed alongside everybody else. This rose to 244 ID athletes in Sydney, 2000. However, in a disastrous episode at this event the ID Spanish basketball team, cheated and fielded athletes who did not have ID. There was an investigation and it was found that there was purposeful misrepresentation, but also that the systems in place to check eligibility were not strong enough to prevent such occurrences. The whole impairment group of ID was then suspended from competing in the Paralympics and for the next twelve years elite athletes with ID lost out on Paralympic opportunities