Strategic Flexibility In Information Technology Alliances: The Influence Of Transaction Cost Economics and Social Exchange Theory

Utilizing a model drawn from both transaction cost economics and social exchange theory, we analyze determinants of strategic flexibility in a sample of strategic alliances involved in joint development agreements or joint research pacts. Findings indicate that, in general, determinants suggested by transaction cost economics provided flexibility in modification and inflexibility in exit. From social exchange theory, trust was found to be positively related to both types of flexibility while another component of social exchange theory, dependence, was found to be negatively related to the strategic flexibility of the alliance. Results also found that factors suggested by both transaction cost economic theory and social exchange theory were related to the concept of trust. Economic constraints as suggested by transaction cost economics were positively related to trust between the alliance partners while dependence was negatively related to trust. Additionally, the quality of communication and the existence of shared values were positively related to trust between the exchange partners. Results provide support for the role of determinants from both transaction cost economics and social exchange theory in the flexibility of strategic alliances

The Tie Perspective in Organizational Research

Last few years witness an explosion of interest in applying tie analysis to organizational contexts. The paper claims that it is the tie perspective that expands the world of observed phenomena from an autonomous view to a relational view for scholarly understanding organizational behavior and outcomes. We present an organizing framework based on four sorts of ties (embeddedness, strong tie and weak tie, managerial tie and alliance, and tie dynamics) and four theoretical mechanisms (resource access, trust, power, and signaling) to review the key findings in organizational ties literature. Following and expanding the framework, we point out the avenues of future research from the gaps in framework (dynamic tie, signaling mechanism), linkages across the boxes in framework (multiple ties, multiple mechanisms), and finally, extensions beyond the framework (dark side, asymmetric tie). Keywords: Organization, Tie, Network, Organizational behavior, Organizational outcom

R&D Alliances and SMEs Post-Entry Internationalization Speed : The Impact of Alliance Management Capability and Co-innovation Ambidexterity

Peer reviewedPublisher PD

Drawing Boundaries around Airlines and Multipartner Alliances: Institutional Spectatorship and the Evolution of MPA-Related Collaboration within the Global Airline Industry

Based on an in-depth analysis of the formation and evolution of multipartner alliances (MPAs) within the global airline industry between 1997 and 2009, I examine the role and usage of stories as meta-linguistic tools for studying changes in the way that airline and MPA collaboration was constructed within the field. The news media, in their roles as spectators and authors were engaged in the construction of shared stories, which in being tracked over time, revealed how social structures change in conjunction with the boundaries drawn around MPAs and their members. These shared stories illustrated 1) at the micro-level of analysis various periods of differentiation between entering and exiting airlines; 2) at the meso-level of analysis the processes through which MPAs developed legitimacy, via the validation of inter-MPA competition and the constitution of the MPA as an organizational form; and 3) at the macro-level of analysis the shift in institutional logics which served to frame the meaning embedded in discursive resources used to shape and reshape collaboration within the field. Collectively, this study helps outline the institutionalization of meaning related to collaboration between airline and MPAs, and the competition generated between MPAs within the field and the industry

Development of a synergy audit model for sustainability of horizontal airline alliances

Thesis (PhD)--Stellenbosch University, 2003.ENGLISH ABSTRACT: For more than a decade there has been an economic need to mitigate the negative effects of the air transport industry's innate sensitivity to cyclical developments as well as the effects of its inherent lack of substantial profits. The past 20 years were additionally marked by a change in policy that prompted various countries to liberalise and privatise their civil passenger air transportation industry. At the same time, airlines' business ambitions became more global, tapping into markets beyond countries' or continents' main gateways. All three aspects started to change the pattern of airline competition and required new business models. Key features of airlines' novel business models are geographic expansion and thus market development. Global expansion strategies and market development activities in passenger air transportation are, however, not easily and fluidly executable. The airline industry is, to some extent, still nationally regulated, thus impeding passenger airlines from fully participating in the global market-scene and from freely entering promising geographies. Concomitantly, the competitive landscape in which scheduled passenger airlines operate changed drastically, with travel value chains occasionally undergoing revolutionary transformations on both the supply and the demand side. Finally, the air transport service reveals several peculiarities that impact its production, distribution and consummation. These characteristics have inspired the execution of novel forms of competitive strategies that are described and critically discussed in this dissertation. Within this context, a main root cause for passenger airline partnerships appears to be its continued regulation and the circumvention thereof through the horizontal joining of forces, thus emulating concentration tendencies that have long been a fixture in other globalising industries. Consequently, horizontal interairline partnerships were induced and identified as a key competitive device with which to weather the challenges of the new air transport rivalry structures, the increasingly deregulated environment, and the impediments of sustained market regulation. All major airlines are now involved in some type of horizontal collaboration. The spectrum of these linkages is wide and ranges from loose, unattached, operative agreements to long-term, far-reaching, strategic ones, the most salient forms and instruments of which are thoroughly scrutinised in this dissertation. This dissertation additionally presents the general core inducing economic drivers of carrier interrelationship, which are cost reduction, revenue generation and corporate power considerations. While these aspects offer a multitude of possible partnership forms and instruments, the bulk of airline linkages, however, is presently constituted of joint revenue generation and, consequently, jointly pursued marketing and market expansion goals. In view of these causes, the present dissertation engages in a profound discussion of the rationales behind interairline partnerships, their likely evolution and effects on management practice. Essentially, the key importance of airline partnerships in meeting basic economic imperatives on the one hand, while circumventing persistent regulation on the other, questions the sustainability of incumbent carriers' current business models. There are clear indications that a structured sequence of events in establishing interairline linkages is a key success factor for horizontal airline partnerships. However, the empirical examination of contemporary partnerships' governance structures and managerial practice strongly points to a lack of ample tools with which to establish airline partnerships, select the appropriate match between alliance goals and intensity, and govern alliances during their entire life-cycles. This drawback seems particularly unacceptable in view of the urgent requirement for more appropriate managerial practice in today's discontinuous air transport business environment, and speaks loudly of the need for a framework with which to enhance airline partnership output. Most ideally, a coherent, structured sequence of events should be followed in partnership formation, organisational set-up and management in order to bring an alliance to fruition. On this basis, the establishment of a collaboration governance organisation, adequately mirroring the specific partnership type and meeting the specific demands of all partners involved, is equally identified and described as a fundamental success driver in this dissertation. Further structural, organisational and functional issues thereafter need to be considered in order to transform the joint business venture of two horizontally allied carriers into a venture for mutual success. The most essential of these are introduced in this dissertation. Synergy plays a central role in this context. Synergy, as the overreaching intention and result of working together towards a common goal, must be anchored as a prime objective of all forms of partnership activities. Synergy through interfirm linkages can be derived from various collaborative areas and is greatly influenced by both internal and external factors. One gauge for synergy, in particular for the transformation of synergy potentials into synergy effects, is partnership intensity. The measurement of partnership intensity can be used to perpetually monitor the benefits of partnership activities. At the same time, inconsistent or uneven partnership intensity can indicate the existence of dissynergies or frailties in the alliance. The underlying theories of collaborative synergy generation, its main drivers and impediments, with particular reference to horizontal partnerships of scheduled passenger airlines, are explored in this dissertation. In recognition of the theoretical and practical background of airline partnerships and the acknowledged problems associated with their establishment and operation, the present dissertation proposes a novel model dynamically supporting the quest for synergy in airline interrelationships. Incorporating the goals of synergy generation and its continual measurement in interairline partnerships, the synergy audit is designed as a dynamic managerial tool. The synergy audit functions as a recurring device for unleashing all the positive partnership benefits of collaborative scope and width. It aids airline alliance management in transforming the desired benefits of partnership activities - synergy potentials - into real, tangible synergy effects during the entire partnership life cycle. The tool A.PIE (Airline Partnership Intensity Evaluator) supports the synergy audit and, which idiosyncratic to the airline industry, multidimensionally applies the deduced relationship of partnership intensity and synergy to the most salient partnership areas and functions. The present dissertation shapes understanding of the true drivers and complexities of today's airline partnerships. It proposes a circular, multidimensional and dynamic model, thus attempting to enhance the set-up, performance and output of horizontal airline collaboration. From this point of view it endeavours to fill the gap identified in contemporary airline partnership management and practice.AFRIKAANSE OPSOMMING: Sien asb volteks vir opsommin

Do strategic alliances add value?: an empirical examination at industry and firm levels in European banking

Strategic alliances are a prevalent form of business organization. The critical characteristics of strategic alliances are detailed using Coase (1937) and the resulting definition tested through primary research and the alternative form, the infrastructure alliance posited. The thesis examines whether strategic alliances add value in the European banking sector through four types of analysis at two levels of engagement - a 23 historical review (at industry level); a review of over 400 papers in the academic literature; a questionnaire survey (at firm level) and in-depth interviews (at firm level). Bankers high pre-existing propensity to enter into strategic alliances is determined and three lifecycles, and the underpinning, conditions identified - Clubs and Consortium Banks, Bankassurance and the Virtual bank - the latter involving a fundamental change in Coase (1937) enabled by the underpinning technology. Bankers were found to be followers of potential business steams and the strategic alliance was one form of market entry. The questionnaire research, however, identified European bankers prefer to enter into alliances (as opposed to own branch or M&A) only in countries which had the appropriate supporting conditions such as definable, enforceable and terminable contracts, the provision of accounting information, stable governments and economic freedom. Direct discussions with senior bankers resulted in a number of valuable insights into the conceiving, forming, organizing evolving and dissolving of alliances. Further research into the infrastructure alliance, including 'oscillation' between infrastructure and strategic forms is proposed. The Co-Evolution Model of Strategic Alliances is proposed and taxonomy consisting of parallel co-evolution, convergent coevolution, divergent co-evolution and the subsidiary taxonomy of differential parallel coevolution, differential convergent co-evolution and differential divergent co-evolution detailed and further research suggested. Strategic alliances are found to add value in European banking but this value is contingent on the strength of the business stream, the global, national and industry conditions and the nature of managerial decisions and drive

Strategic Alliances as a form of Coopetition and its impact on the Performance of Airlines: A Case Study analysis of Lufthansa, Finnair, and Alitalia

The research on coopetition (i.e., simultaneous cooperation and competition) has increased significantly over the last two decades. Noteworthy findings have been made, including the benefits that a firm gains from such a relationship. However, only limited studies centralize the impact on performance through coopetition. Existing studies on coopetition and the effect on performance show mixed outcomes, and researchers claim that the results depend on the firm's industry. Thus, it is relevant to analyze the impact of coopetition on market performance. The following study will examine the aforementioned research gap by looking into the airline industry where coopetition relationship has been practiced in the form of strategic alliances for more than 20 years. The empirical analysis was based on a multiple case study of three airlines, from three different countries, operating in three different alliances. That allowed to investigate similarities and differences among the diverse sized companies in terms of the performance impact. Primary data were collected through semi-structured interviews. Additionally, annual reports were used as secondary data and to enhance credibility through triangulation. Findings show that in general, coopetition through strategic alliances contributes positively to airlines. Nevertheless, the degree of how much airlines benefit from alliances depends on the position in the network and the airline's size. Airlines of small size gain most from the relationship, and airlines with a central position in the alliance give more to the strategic alliances than they get out. The findings reveal that airlines of large size gain less from alliances and increasingly form other types of partnerships like joint ventures that create a more balanced give and gain relationship. Notwithstanding, the COVID epidemic will have a crucial impact on airlines and increase the importance of strategic alliances and partnerships further