533 research outputs found

    Does online retail coupons and memberships create favourable psychological disposition?

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    This study aims to examine the impact of coupons, portal membership and peer-influence on consumer purchase and psychological actions, which is built on the theory of impulsiveness and the theory of dissonance. The study uses 2x2x2 (i.e. coupons, peer influence, complimentary coupons) factorial experimental design to investigate the proposed hypothetical model. The experiment was conducted with 364 participants. The study used a two-step structural equation modelling analysis to validate the proposed hypothetical model. The findings suggest that an increase in coupons can positively enhance the purchase actions and impulsiveness, which can later influence cognitive post purchase dissonance (CPPD) and affective post-purchase dissonance (APPD), as well as customers repurchase intention. It was also found that providing additional complimentary coupons reduces the effect of CPPD but not of the APPD. This study contributes to dissonance theory by adding APPD into the framework; moreover, the results on the coupons, memberships and peer influence will offer further insights to practitioners

    Nonpecuniary Class Action Settlements

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    Miller and Singer offer a theoretical and empirical analysis of nonpecuniary class action settlements, including coupons, securities and fluid recoveries

    Social Media Marketing: The Effect of Information Sharing, Entertainment, Emotional Connection and Peer Pressure on the Attitude and Purchase Intentions

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    Instant communications trough social media platforms have enabled consumers to create, publish and share content, data and information regarding brands and products. It is crucial to examine its marketing power by investigating the user’s attitude towards the brand and purchase intentions influenced by the functions of social media. Thus, the purpose of this study to examine the effects of information sharing, peer pressure, entertainment and emotional connection in a social media setting on the user’s attitude toward a brand present in social media thereby influencing their purchase intentions from the brand

    Security and privacy issues in some special-puropse networks

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    This thesis is about providing security and privacy to new emergent applications which are based on special-purpose networks. More precisely, we study different aspects regarding security and privacy issues related to sensor networks, mobile ad hoc networks, vehicular ad hoc networks and social networks.Sensor networks consist of resource-constrained wireless devices with sensor capabilities. This emerging technology has a wide variety of applications related to event surveillance like emergency response, habitat monitoring or defense-related networks.Ad hoc networks are suited for use in situations where deploying an infrastructure is not cost effective or is not possible for any other reason. When the nodes of an ad hoc network are small mobile devices (e.g. cell phones or PDAs), such a network is called mobile ad hoc network. One of many possible uses of MANETs is to provide crisis management services applications, such as in disaster recovery, where the entire communication infrastructure is destroyed and reestablishing communication quickly is crucial. Another useful situation for MANETs is a scenario without fixed communication systems where there is the need for any kind of collaborative computing. Such situation can occur in both business and military environments.When the mobile nodes of a MANET are embedded in cars, such a network is called Vehicular Ad hoc Network (VANET). This kind of networks can be very useful to increase the road traffic safety and they will be deployed for real use in the forthcoming years. As a proof of that, eight important European vehicle manufacturers have founded the CAR 2 CAR Communication Consortium. This non-profit organisation is dedicated to the objective of further increasing traffic safety and efficiency by means of inter-vehicle communications.Social networks differ from the special-purpose networks commented above in that they are not physical networks. Social networks are applications that work through classic networks. They can be defined as a community of web users where each user can publish and share information and services. Social networks have become an object of study both in computer and social sciences, with even dedicated journals and conferences.The special-purpose networks described above provide a wide range of new services and applications. Even though they are expected to improve the society in several ways, these innovative networks and their related applications bring also security and privacy issues that must be addressed.This thesis solves some security and privacy issues related to such new applications and services. More specifically, it focuses on:·Secure information transmission in many-to-one scenarios with resource-constrained devices such as sensor networks.·Secure and private information sharing in MANETs.·Secure and private information spread in VANETs.·Private resource access in social networks.Results presented in this thesis include four contributions published in ISI JCR journals (IEEE Transactions on Vehicular Technology, Computer Networks (2) and Computer Communications) and two contributions published in two international conferences (Lecture Notes in Computer Science).Esta tesis trata diversos problemas de seguridad y privacidad que surgen al implantar en escenarios reales novedosas aplicaciones basadas en nuevos y emergentes modelos de red. Estos nuevos modelos de red difieren significativamente de las redes de computadores clásicas y son catalogadas como redes de propósito especial. Específicamente, en este trabajo se estudian diferentes aspectos relacionados con la seguridad de la información y la privacidad de los usuarios en redes de sensores, redes ad hoc móviles (MANETs), redes ad hoc vehiculares (VANETs) y redes sociales.Las redes de sensores están formadas por dispositivos inalámbricos muy limitados a nivel de recursos (capacidad de computación y batería) que detectan eventos o condiciones del entorno donde se instalan. Esta tecnología tiene una amplia variedad de aplicaciones entre las que destacan la detección de emergencias o la creación de perímetros de seguridad. Una MANET esta formada por nodos móviles conectados entre ellos mediante conexiones inalámbricas y de forma auto-organizada. Este tipo de redes se constituye sin la ayuda de infraestructuras, por ello son especialmente útiles en situaciones donde implantar una infraestructura es inviable por ser su coste demasiado elevado o por cualquier otra razón. Una de las muchas aplicaciones de las MANETs es proporcionar servicio en situaciones críticas (por ejemplo desastres naturales) donde la infraestructura de comunicaciones ha sido destruida y proporcionar conectividad rápidamente es crucial. Otra aplicación directa aparece en escenarios sin sistemas de comunicación fijos donde existe la necesidad de realizar algún tipo de computación colaborativa entre diversas máquinas. Esta situación se da tanto en ámbitos empresariales como militares.Cuando los nodos móviles de una MANET se asocian a vehículos (coches, camiones.), dicha red se denomina red ad hoc vehicular o VANET. Este tipo de redes pueden ser muy útiles para incrementar la seguridad vial y se espera su implantación para uso real en los próximos años. Como prueba de la gran importancia que tiene esta tecnología, los ocho fabricantes europeos más importantes han fundado la CAR 2 CAR Communication Consortium. Esta organización tiene como objetivo incrementar la seguridad y la eficiencia del tráfico mediante el uso de comunicaciones entre los vehículos.Las redes sociales se diferencian de las redes especiales descritas anteriormente en que éstas no son redes físicas. Las redes sociales son aplicaciones que funcionan a través de las redes de computadores clásicas. Una red de este tipo puede ser definida como una comunidad de usuarios web en donde dichos usuarios pueden publicar y compartir información y servicios. En la actualidad, las redes sociales han adquirido gran importancia ofreciendo un amplio abanico de posibilidades a sus usuarios: trabajar de forma colaborativa, compartir ficheros, búsqueda de nuevos amigos, etc.A continuación se resumen las aplicaciones en las que esta tesis se centra según el tipo de red asociada:·Transmisión segura de información en escenarios muchos-a-uno (múltiples emisores y un solo receptor) donde los dispositivos en uso poseen recursos muy limitados. Este escenario es el habitual en redes de sensores.·Distribución de información de forma segura y preservando la privacidad de los usuarios en redes ad hoc móviles.·Difusión de información (con el objeto de incrementar la seguridad vial) fidedigna preservando la privacidad de los usuarios en redes ad hoc vehiculares.·Acceso a recursos en redes sociales preservando la privacidad de los usuarios. Los resultados de la tesis incluyen cuatro publicaciones en revistas ISI JCR (IEEE Transactions on Vehicular Technology, Computer Networks (2) y Computer Communications) y dos publicaciones en congresos internacionales(Lecture Notes in Computer Science)

    Does online retail coupons and memberships create favourable psychological disposition?

    Get PDF
    This study aims to examine the impact of coupons, portal membership and peer-influence on consumer purchase and psychological actions, which is built on the theory of impulsiveness and the theory of dissonance. The study uses 2x2x2 (i.e. coupons, peer influence, complimentary coupons) factorial experimental design to investigate the proposed hypothetical model. The experiment was conducted with 364 participants. The study used a two-step structural equation modelling analysis to validate the proposed hypothetical model. The findings suggest that an increase in coupons can positively enhance the purchase actions and impulsiveness, which can later influence cognitive post purchase dissonance (CPPD) and affective post-purchase dissonance (APPD), as well as customers repurchase intention. It was also found that providing additional complimentary coupons reduces the effect of CPPD but not of the APPD. This study contributes to dissonance theory by adding APPD into the framework; moreover, the results on the coupons, memberships and peer influence will offer further insights to practitioners

    Mobile advertising effectiveness versus PC and TV using consumer neuroscience

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    This Doctoral Thesis, entitled Mobile Advertising Effectiveness versus PC and TV, Using Consumer Neuroscience, while analyzes both the evolution of mobile advertising and its current situation, also discusses, how effective is mobile advertising when compared against advertising in other digital devices, such as PC and TV. The last few years have been characterized by an increase of the time that consumers spend on their mobile phones and as a result, by an increase in the expending on digital mobile advertising. Brands are already demanding models that measure digital advertising effectiveness, and consumer neuroscience technology may help, not only to measure it, but also to understand its impact on consumers. Considering this environment, this research proposes various recommendations for advertisers that may be considering using consumer neuroscience technology to measure mobile advertising effectiveness, as well as recommendations on how to design mobile ads that increase advertising effectiveness

    Smart contract and web dapp for tracing sustainability indicators in the textile and clothing value chain

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    Mestrado em Engenharia Informática na Escola Superior de Tecnologia e Gestão do Instituto Politécnico de Viana do CasteloNa sociedade atual, o têxtil e vestuário é um dos maiores setores de mercado do mundo. O rápido crescimento desta indústria está a ter impactos sem precedentes na sustentabilidade do planeta, respondendo por consequências negativas ambientais, sociais e de saúde. As tendências da fast-fashion, juntamente com a falta de transparência na cadeia de valor têxtil global, somam-se a cenários desfavoráveis para o mundo, à medida que os níveis crescentes de poluição e consumo de recursos dentro da cadeia de valor atingem máximos históricos a cada ano que passa. O ciclo de vida de uma peça de roupa precisa de se adaptar a um modelo económico regenerativo em vez de linear, que acaba no equivalente a um caminhão de lixo de produtos têxteis sendo descartado num aterro sanitário a cada segundo [1]. Não só as indústrias precisam de reformular os seus processos para circularizar as suas cadeias de valor e promover ações sustentáveis, mas também os consumidores precisam de participar do processo de manter os produtos no círculo da cadeia de valor, pois cabe a eles decidir o destino final de um produto vestuário aquando o seu fim da vida útil. Com estas questões em mente, esta dissertação visa desenvolver duas soluções que possam mitigar os problemas a cima mencionados e promover ações sustentáveis rumo a uma economia circular na cadeia de valor do têxtil e vestuário. Uma solução business-to-business baseada em smart contracts do Hyperledger Fabric para gerir a cadeia de valor do têxtil e vestuário com funcionalidade de rastreabilidade foi desenvolvida como prova de conceito para apoiar as reivindicações de sustentabilidade dos participantes na cadeia de valor, da fibra à peça final de vestuário. A actual funcionabilidade de rastreabilidade desenvolvida no smart contract fornece aos operadores da cadeia de valor a capacidade de rastrear um lote até à sua origem, contudo, também limita a escalabilidade devido ao aumento exponencial do tamanho do bloco, especialmente se considerarmos uma cadeia de valor circular. Para os consumidores, foi proposta uma aplicação descentralizada business-to-consumer-to-consumer com elementos de eco-gamificação para promover o envolvimento e motivação do utilizador para a realização de tarefas que contribuam para a adoção de uma economia circular na cadeia de valor do têxtil e vestuário. Após testar a usabilidade da aplicação com o questionário AttrakDiff, concluiu-se que o sistema precisa de focar a sua usabilidade em prol de um produto orientado à tarefa em vez da orientação pessoal atual da aplicação a fim de promover ações que contribuam para a economia circular da cadeia de valor do têxtil e vestuário.In today’s society, Textile and Clothing (T&C) is one of the biggest market sectors world wide.The sheer size and fast growth of this industry is having unprecedented impacts on sustainability, accounting for negative environmental, social and health consequences. The fast-fashion trends along side the lack of transparency in the global T&C value chain add up to unfavorable scenarios for the world as the increas- ing levels of pollution and resource consumption within the value chain reach historic highs with every year that passes. The lifecycle of a clothing item needs to adapt to a regenerative economic model instead of a linear one that ends up in the equivalent of a garbage truck full of textiles being disposed into a landfill every second [1]. Not only do the industries need to revamp their processes to circularize their value chains and promote sustainable actions, but the consumers also need to partake in the process of keeping the products in the value chain loop as it is up to them to make the final decision upon the end-of-life of an item of clothing. With these issues in mind,this dissertation aims to develop two solutions that can mitigate the aforementioned problems and promote sustainable actions towards a circular economy in the T&C value chain. A Proof-of-Concept (PoC) Business-to-Business (B2B) T&C value chainmanagement smart contract solution builton Hyperledger Fabric with traceability features was developed to support the sustainability claims of participants in the value chain, from fiber to garment. The current traceability feature developed into the smart contract provides value chain operators the capabilities to trace a batch back to its origin, however, it also constraints scalability due to the exponential in crease in block size specially if considering a circular value chain. For the consumers, a Business-to-Consumer-to-Consumer (B2C2C) Decentralized Application (DApp) was proposed with eco-gamification elements fo rpromoting the user’s engagement and motivation to complete tasks that contribute for the adoption of a circular economy in the T&C value chain. After testing the consumer DApp’s usability with the AttrakDiff survey, it was concluded that the system needs to focus it susability towards a task-oriented product instead of the current self-oriented results in order to promote actions that contribute to the circular economy of the T&C value chain

    What Drives Electronic Word-Of-Mouth On Social Networking Sites? Perspectives Of Social Capital And Self-Determination

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    An increasing number of customers make purchase decisions according to social media referrals. Social-network-based communication is becoming a necessity for companies to stay competitive. However, using social networks to effectively promote electronic word-of-mouth (eWOM) remains challenging. Managers in general are unfamiliar with the key factors that can encourage online social network members to engage in eWOM. This study used social capital and self- determination theories to identify three social capital factors and two individual factors on eWOM. A survey of 238 social network users was conducted to determine the relative influence of these five factors on eWOM among the users. The partial least square analysis results indicate that tie strength and innovativeness directly influence eWOM in virtual social networks. Trust, shared language, and voluntary self-disclosure do not exhibit a significant influence. Theoretical and practical implications of the five factors for promoting eWOM in social networks are drawn from these findings
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