Navigation-by-preference: A new conversational recommender with preference-based feedback

We present Navigation-by-Preference, n-by-p, a new conversational recommender that uses what the literature calls preference-based feedback. Given a seed item, the recommender helps the user navigate through item space to find an item that aligns with her long-term preferences (revealed by her user profile) but also satisfies her ephemeral, short-term preferences (revealed by the feedback she gives during the dialog). Different from previous work on preference-based feedback, n-by-p does not assume structured item descriptions (such as sets of attribute-value pairs) but works instead in the case of unstructured item descriptions (such as sets of keywords or tags), thus extending preference-based feedback to new domains where structured item descriptions are not available. Different too is that it can be configured to ignore long-term preferences or to take them into account, to work only on positive feedback or to also use negative feedback, and to take previous rounds of feedback into account or to use just the most recent feedback. We use an offline experiment with simulated users to compare 60 configurations of n-by-p. We find that a configuration that includes long-term preferences, that uses both positive and negative feedback, and that uses previous rounds of feedback is the one with highest hit-rate. It also obtains the best survey responses and lowest measures of effort in a trial with real users that we conducted with a web-based system. Notable too is that the user trial has a novel protocol for experimenting with short-term preferences

Chain-based recommendations

Recommender systems are discovery tools. Typically, they infer a user's preferences from her behaviour and make personalized suggestions. They are one response to the overwhelming choices that the Web affords its users. Recent studies have shown that a user of a recommender system is more likely to be satisfied by the recommendations if the system provides explanations that allow the user to understand their rationale, and if the system allows the user to provide feedback on the recommendations to improve the next round of recommendations so that they take account of the user's ephemeral needs. The goal of this dissertation is to introduce a new recommendation framework that offers a better user experience, while giving quality recommendations. It works on content-based principles and addresses both the issues identified in the previous paragraph, i.e.\ explanations and recommendation feedback. We instantiate our framework to produce two recommendation engines, each focusing on one of the themes: (i) the role of explanations in producing recommendations, and (ii) helping users to articulate their ephemeral needs. For the first theme, we show how to unify recommendation and explanation to a greater degree than has been achieved hitherto. This results in an approach that enables the system to find relevant recommendations with explanations that have a high degree of both fidelity and interpretability. For the second theme, we show how to allow users to steer the recommendation process using a conversational recommender system. Our approach allows the user to reveal her short-term preferences and have them taken into account by the system and thus assists her in making a good decision efficiently. Early work on conversational recommender systems considers the case where the candidate items have structured descriptions (e.g.\ sets of attribute-value pairs). Our new approach works in the case where items have unstructured descriptions (e.g.\ sets of genres or tags). For each of the two themes, we describe the problem settings, the state-of-the-art, our system design and our experiment design. We evaluate each system using both offline analyses as well as user trials in a movie recommendation domain. We find that the proposed systems provide relevant recommendations that also have a high degree of serendipity, low popularity-bias and high diversity

Wegho Chatbot

Esta dissertação foi escrita para acompanhar o projeto de construção de um Chatbot para o Marketplace Wegho, de a modo melhorar o seu serviço de Apoio ao Cliente. Este Chatbot foi desenvolvido utilizando o Azure Bot Service da Microsoft. A Wegho é um Marketplace que oferece tipos diferentes de serviços como limpeza doméstica e reparações, e que funciona através de um website e de aplicações móveis, disponíveis para iOS e Android. Estes serviços são disponibilizados através de trabalhadores profissionais e qualificados. Através do Marketplace um cliente pode marcar um ou mais serviços para uma data aceite entre as duas entidades, por um preço competitivo. O Chatbot desenvolvido tem como propósito principal resolver simples problemas que um cliente possa ter, tal como responder a questões frequentes. Também é capaz de gerir serviços, seja a criar um novo ou a alterar ou cancelar os que já estiverem previamente marcados. Este serviço funciona através de conversas naturais com o cliente, como se este estivesse a falar com outra pessoa, percebendo o que lhe é solicitado, qual o objetivo desejado com cada mensagem, e qual a informação enviada. Nos casos em que o Chatbot não é capaz de “compreender” o que o utilizador necessita, é capaz de entender que é o caso e então redirecioná-lo para um agente humano do serviço de Apoio ao Cliente. Este serviço foi avaliado através de um período de testes, tendo utilizadores de teste a falar com o Chatbot com objetivos específicos, e gravando as transcrições destas conversas. No fim de cada conversa o utilizador teve também a possibilidade de dar feedback para que possa, posteriormente, ser analisado. Com estas transcrições outras métricas foram retiradas para avaliação, tais como a qualidade dos pares de mensagens entre o utilizador e o Chatbot, a quantidade destes, se as respostas são suficientemente diretas ou demasiado ambíguas, entre outras.This dissertation was written to support the project of the construction of a Chatbot service for the Wegho Marketplace in order to improve the Customer Support service. This Chatbot was built using Microsoft’s Azure Bot Service. Wegho is a Marketplace that offers different kinds of services such as domestic cleaning and home repairs, and works through a website and mobile apps, on iOS and Android. These services are provided using professional and qualified workers. Through the Marketplace a customer can schedule one or more service on a suitable date, for a competitive price. The Chatbot developed has as its main purpose the solving of simple customer issues, such as answering frequently asked questions. It is also able to handle some service management, such as creating a new one, or modifying and cancelling previously existing ones. This service works through natural conversations with the customer, understanding what is required of him, what the goal intended with each message sent to it is as well as the information sent. In cases where the Chatbot doesn’t “understand” what the customer wants of it, it recognizes it and redirects him or her to a human agent within the Customer Support service. This service was evaluated through a test period, having test users talk with the Chatbot with specific goals, and saving the transcripts of these conversations. At the end of each conversation the user also gives feedback so that it may later be analysed. From these transcripts another metrics to then be evaluated were taken, such as the quality of utterance pairs between the user and the Chatbot, the quantity of these, if the responses are direct or more ambiguous, among others

Advances in Data Mining Knowledge Discovery and Applications

Advances in Data Mining Knowledge Discovery and Applications aims to help data miners, researchers, scholars, and PhD students who wish to apply data mining techniques. The primary contribution of this book is highlighting frontier fields and implementations of the knowledge discovery and data mining. It seems to be same things are repeated again. But in general, same approach and techniques may help us in different fields and expertise areas. This book presents knowledge discovery and data mining applications in two different sections. As known that, data mining covers areas of statistics, machine learning, data management and databases, pattern recognition, artificial intelligence, and other areas. In this book, most of the areas are covered with different data mining applications. The eighteen chapters have been classified in two parts: Knowledge Discovery and Data Mining Applications

On intelligible multimodal visual analysis

Analyzing data becomes an important skill in a more and more digital world. Yet, many users are facing knowledge barriers preventing them to independently conduct their data analysis. To tear down some of these barriers, multimodal interaction for visual analysis has been proposed. Multimodal interaction through speech and touch enables not only experts, but also novice users to effortlessly interact with such kind of technology. However, current approaches do not take the user differences into account. In fact, whether visual analysis is intelligible ultimately depends on the user. In order to close this research gap, this dissertation explores how multimodal visual analysis can be personalized. To do so, it takes a holistic view. First, an intelligible task space of visual analysis tasks is defined by considering personalization potentials. This task space provides an initial basis for understanding how effective personalization in visual analysis can be approached. Second, empirical analyses on speech commands in visual analysis as well as used visualizations from scientific publications further reveal patterns and structures. These behavior-indicated findings help to better understand expectations towards multimodal visual analysis. Third, a technical prototype is designed considering the previous findings. Enriching the visual analysis by a persistent dialogue and a transparency of the underlying computations, conducted user studies show not only advantages, but address the relevance of considering the user’s characteristics. Finally, both communications channels – visualizations and dialogue – are personalized. Leveraging linguistic theory and reinforcement learning, the results highlight a positive effect of adjusting to the user. Especially when the user’s knowledge is exceeded, personalizations helps to improve the user experience. Overall, this dissertations confirms not only the importance of considering the user’s characteristics in multimodal visual analysis, but also provides insights on how an intelligible analysis can be achieved. By understanding the use of input modalities, a system can focus only on the user’s needs. By understanding preferences on the output modalities, the system can better adapt to the user. Combining both directions imporves user experience and contributes towards an intelligible multimodal visual analysis

A Framework for Discovery and Diagnosis of Behavioral Transitions in Event-streams

Date stream mining techniques can be used in tracking user behaviors as they attempt to achieve their goals. Quality metrics over stream-mined models identify potential changes in user goal attainment. When the quality of some data mined models varies significantly from nearby models—as defined by quality metrics—then the user’s behavior is automatically flagged as a potentially significant behavioral change. Decision tree, sequence pattern and Hidden Markov modeling being used in this study. These three types of modeling can expose different aspect of user’s behavior. In case of decision tree modeling, the specific changes in user behavior can automatically characterized by differencing the data-mined decision-tree models. The sequence pattern modeling can shed light on how the user changes his sequence of actions and Hidden Markov modeling can identifies the learning transition points. This research describes how model-quality monitoring and these three types of modeling as a generic framework can aid recognition and diagnoses of behavioral changes in a case study of cognitive rehabilitation via emailing. The date stream mining techniques mentioned are used to monitor patient goals as part of a clinical plan to aid cognitive rehabilitation. In this context, real time data mining aids clinicians in tracking user behaviors as they attempt to achieve their goals. This generic framework can be widely applicable to other real-time data-intensive analysis problems. In order to illustrate this fact, the similar Hidden Markov modeling is being used for analyzing the transactional behavior of a telecommunication company for fraud detection. Fraud similarly can be considered as a potentially significant transaction behavioral change

An aesthetics of touch: investigating the language of design relating to form

How well can designers communicate qualities of touch? This paper presents evidence that they have some capability to do so, much of which appears to have been learned, but at present make limited use of such language. Interviews with graduate designer-makers suggest that they are aware of and value the importance of touch and materiality in their work, but lack a vocabulary to fully relate to their detailed explanations of other aspects such as their intent or selection of materials. We believe that more attention should be paid to the verbal dialogue that happens in the design process, particularly as other researchers show that even making-based learning also has a strong verbal element to it. However, verbal language alone does not appear to be adequate for a comprehensive language of touch. Graduate designers-makers’ descriptive practices combined non-verbal manipulation within verbal accounts. We thus argue that haptic vocabularies do not simply describe material qualities, but rather are situated competences that physically demonstrate the presence of haptic qualities. Such competencies are more important than groups of verbal vocabularies in isolation. Design support for developing and extending haptic competences must take this wide range of considerations into account to comprehensively improve designers’ capabilities

HybridMDSD: Multi-Domain Engineering with Model-Driven Software Development using Ontological Foundations

Software development is a complex task. Executable applications comprise a mutlitude of diverse components that are developed with various frameworks, libraries, or communication platforms. The technical complexity in development retains resources, hampers efficient problem solving, and thus increases the overall cost of software production. Another significant challenge in market-driven software engineering is the variety of customer needs. It necessitates a maximum of flexibility in software implementations to facilitate the deployment of different products that are based on one single core. To reduce technical complexity, the paradigm of Model-Driven Software Development (MDSD) facilitates the abstract specification of software based on modeling languages. Corresponding models are used to generate actual programming code without the need for creating manually written, error-prone assets. Modeling languages that are tailored towards a particular domain are called domain-specific languages (DSLs). Domain-specific modeling (DSM) approximates technical solutions with intentional problems and fosters the unfolding of specialized expertise. To cope with feature diversity in applications, the Software Product Line Engineering (SPLE) community provides means for the management of variability in software products, such as feature models and appropriate tools for mapping features to implementation assets. Model-driven development, domain-specific modeling, and the dedicated management of variability in SPLE are vital for the success of software enterprises. Yet, these paradigms exist in isolation and need to be integrated in order to exhaust the advantages of every single approach. In this thesis, we propose a way to do so. We introduce the paradigm of Multi-Domain Engineering (MDE) which means model-driven development with multiple domain-specific languages in variability-intensive scenarios. MDE strongly emphasize the advantages of MDSD with multiple DSLs as a neccessity for efficiency in software development and treats the paradigm of SPLE as indispensable means to achieve a maximum degree of reuse and flexibility. We present HybridMDSD as our solution approach to implement the MDE paradigm. The core idea of HybidMDSD is to capture the semantics of particular DSLs based on properly defined semantics for software models contained in a central upper ontology. Then, the resulting semantic foundation can be used to establish references between arbitrary domain-specific models (DSMs) and sophisticated instance level reasoning ensures integrity and allows to handle partiucular change adaptation scenarios. Moreover, we present an approach to automatically generate composition code that integrates generated assets from separate DSLs. All necessary development tasks are arranged in a comprehensive development process. Finally, we validate the introduced approach with a profound prototypical implementation and an industrial-scale case study.Softwareentwicklung ist komplex: ausführbare Anwendungen beinhalten und vereinen eine Vielzahl an Komponenten, die mit unterschiedlichen Frameworks, Bibliotheken oder Kommunikationsplattformen entwickelt werden. Die technische Komplexität in der Entwicklung bindet Ressourcen, verhindert effiziente Problemlösung und führt zu insgesamt hohen Kosten bei der Produktion von Software. Zusätzliche Herausforderungen entstehen durch die Vielfalt und Unterschiedlichkeit an Kundenwünschen, die der Entwicklung ein hohes Maß an Flexibilität in Software-Implementierungen abverlangen und die Auslieferung verschiedener Produkte auf Grundlage einer Basis-Implementierung nötig machen. Zur Reduktion der technischen Komplexität bietet sich das Paradigma der modellgetriebenen Softwareentwicklung (MDSD) an. Software-Spezifikationen in Form abstrakter Modelle werden hier verwendet um Programmcode zu generieren, was die fehleranfällige, manuelle Programmierung ähnlicher Komponenten überflüssig macht. Modellierungssprachen, die auf eine bestimmte Problemdomäne zugeschnitten sind, nennt man domänenspezifische Sprachen (DSLs). Domänenspezifische Modellierung (DSM) vereint technische Lösungen mit intentionalen Problemen und ermöglicht die Entfaltung spezialisierter Expertise. Um der Funktionsvielfalt in Software Herr zu werden, bietet der Forschungszweig der Softwareproduktlinienentwicklung (SPLE) verschiedene Mittel zur Verwaltung von Variabilität in Software-Produkten an. Hierzu zählen Feature-Modelle sowie passende Werkzeuge, um Features auf Implementierungsbestandteile abzubilden. Modellgetriebene Entwicklung, domänenspezifische Modellierung und eine spezielle Handhabung von Variabilität in Softwareproduktlinien sind von entscheidender Bedeutung für den Erfolg von Softwarefirmen. Zur Zeit bestehen diese Paradigmen losgelöst voneinander und müssen integriert werden, damit die Vorteile jedes einzelnen für die Gesamtheit der Softwareentwicklung entfaltet werden können. In dieser Arbeit wird ein Ansatz vorgestellt, der dies ermöglicht. Es wird das Multi-Domain Engineering Paradigma (MDE) eingeführt, welches die modellgetriebene Softwareentwicklung mit mehreren domänenspezifischen Sprachen in variabilitätszentrierten Szenarien beschreibt. MDE stellt die Vorteile modellgetriebener Entwicklung mit mehreren DSLs als eine Notwendigkeit für Effizienz in der Entwicklung heraus und betrachtet das SPLE-Paradigma als unabdingbares Mittel um ein Maximum an Wiederverwendbarkeit und Flexibilität zu erzielen. In der Arbeit wird ein Ansatz zur Implementierung des MDE-Paradigmas, mit dem Namen HybridMDSD, vorgestellt

Semantic Attributes for Transfer Learning in Visual Recognition

Angetrieben durch den Erfolg von Deep Learning Verfahren wurden in Bezug auf künstliche Intelligenz erhebliche Fortschritte im Bereich des Maschinenverstehens gemacht. Allerdings sind Tausende von manuell annotierten Trainingsdaten zwingend notwendig, um die Generalisierungsfähigkeit solcher Modelle sicherzustellen. Darüber hinaus muss das Modell jedes Mal komplett neu trainiert werden, sobald es auf eine neue Problemklasse angewandt werden muss. Dies führt wiederum dazu, dass der sehr kostenintensive Prozess des Sammelns und Annotierens von Trainingsdaten wiederholt werden muss, wodurch die Skalierbarkeit solcher Modelle erheblich begrenzt wird. Auf der anderen Seite bearbeiten wir Menschen neue Aufgaben nicht isoliert, sondern haben die bemerkenswerte Fähigkeit, auf bereits erworbenes Wissen bei der Lösung neuer Probleme zurückzugreifen. Diese Fähigkeit wird als Transfer-Learning bezeichnet. Sie ermöglicht es uns, schneller, besser und anhand nur sehr weniger Beispiele Neues zu lernen. Daher besteht ein großes Interesse, diese Fähigkeit durch Algorithmen nachzuahmen, insbesondere in Bereichen, in denen Trainingsdaten sehr knapp oder sogar nicht verfügbar sind. In dieser Arbeit untersuchen wir Transfer-Learning im Kontext von Computer Vision. Insbesondere untersuchen wir, wie visuelle Erkennung (z.B. Objekt- oder Aktionsklassifizierung) durchgeführt werden kann, wenn nur wenige oder keine Trainingsbeispiele existieren. Eine vielversprechende Lösung in dieser Richtung ist das Framework der semantischen Attribute. Dabei werden visuelle Kategorien in Form von Attributen wie Farbe, Muster und Form beschrieben. Diese Attribute können aus einer disjunkten Menge von Trainingsbeispielen gelernt werden. Da die Attribute eine doppelte, d.h. sowohl visuelle als auch semantische, Interpretation haben, kann Sprache effektiv genutzt werden, um den Übertragungsprozess zu steuern. Dies bedeutet, dass Modelle für eine neue visuelle Kategorie nur anhand der sprachlichen Beschreibung erstellt werden können, indem relevante Attribute selektiert und auf die neue Kategorie übertragen werden. Die Notwendigkeit von Trainingsbildern entfällt durch diesen Prozess jedoch vollständig. In dieser Arbeit stellen wir neue Lösungen vor, semantische Attribute zu modellieren, zu übertragen, automatisch mit visuellen Kategorien zu assoziieren, und aus sprachlichen Beschreibungen zu erkennen. Zu diesem Zweck beleuchten wir die attributbasierte Erkennung aus den folgenden vier Blickpunkten: 1) Anders als das gängige Modell, bei dem Attribute global gelernt werden müssen, stellen wir einen hierarchischen Ansatz vor, der es ermöglicht, die Attribute auf verschiedenen Abstraktionsebenen zu lernen. Wir zeigen zudem, wie die Struktur zwischen den Kategorien effektiv genutzt werden kann, um den Lern- und Transferprozess zu steuern und damit diskriminative Modelle für neue Kategorien zu erstellen. Mit einer gründlichen experimentellen Analyse demonstrieren wir eine deutliche Verbesserung unseres Modells gegenüber dem globalen Ansatz, insbesondere bei der Erkennung detailgenauer Kategorien. 2) In vorherrschend attributbasierten Transferansätzen überwacht der Benutzer die Zuordnung zwischen den Attributen und den Kategorien. Wir schlagen in dieser Arbeit vor, die Verbindung zwischen den beiden automatisch und ohne Benutzereingriff herzustellen. Unser Modell erfasst die semantischen Beziehungen, welche die Attribute mit Objekten koppeln, um ihre Assoziationen vorherzusagen und unüberwacht auszuwählen welche Attribute übertragen werden sollen. 3) Wir umgehen die Notwendigkeit eines vordefinierten Vokabulars von Attributen. Statt dessen schlagen wir vor, Enyzklopädie-Artikel zu verwenden, die Objektkategorien in einem freien Text beschreiben, um automatisch eine Menge von diskriminanten, salienten und vielfältigen Attributen zu entdecken. Diese Beseitigung des Bedarfs eines benutzerdefinierten Vokabulars ermöglicht es uns, das Potenzial attributbasierter Modelle im Kontext sehr großer Datenmengen vollends auszuschöpfen. 4) Wir präsentieren eine neuartige Anwendung semantischer Attribute in der realen Welt. Wir schlagen das erste Verfahren vor, welches automatisch Modestile lernt, und vorhersagt, wie sich ihre Beliebtheit in naher Zukunft entwickeln wird. Wir zeigen, dass semantische Attribute interpretierbare Modestile liefern und zu einer besseren Vorhersage der Beliebtheit von visuellen Stilen im Vergleich zu anderen Darstellungen führen

Should Marketing be Cross-Functional? : Conceptual Development and International Empirical Evidence

While it has frequently been stated that decisions on marketing activities should be made cross-functionally, there is no empirical evidence that shows benefits of performing marketing activities in this way. This paper examines the link between the cross-functional dispersion of influence on marketing activities and performance at the SBU level and considers dynamism of the market which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that cross-functional dispersion of influence on marketing activities increases the performance of the SBU. They also find that the relationship between the cross-functional dispersion of influence on marketing activities is negatively influenced by dynamism of the market. This research thus provides empirical evidence for the positive performance implications of cross-functional interaction in the context of marketing activities