A Short Note on Social-Semiotic Networks from the Point of View of Quantitative Semantics

In this extended abstract we discuss four related characteristics of semantic spaces as the standard model of meaning representation in quantitative semantics. We argue that these characteristics are challenged from the point of view of social web communities and the possibilities which they offer in terms of exploring semantic emph{and} pragmatic data. More specifically, we plead for a reconstruction of the weak contextual hypothesis in order to account for non-linguistic, pragmatic aspects of context. Finally, we mention two consequences of such a pragmatic turn, that is, in the area of named entity recognition and of language evolution

From Biological to Synthetic Neurorobotics Approaches to Understanding the Structure Essential to Consciousness (Part 3)

This third paper locates the synthetic neurorobotics research reviewed in the second paper in terms of themes introduced in the first paper. It begins with biological non-reductionism as understood by Searle. It emphasizes the role of synthetic neurorobotics studies in accessing the dynamic structure essential to consciousness with a focus on system criticality and self, develops a distinction between simulated and formal consciousness based on this emphasis, reviews Tani and colleagues' work in light of this distinction, and ends by forecasting the increasing importance of synthetic neurorobotics studies for cognitive science and philosophy of mind going forward, finally in regards to most- and myth-consciousness

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework

This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its general blueprint Greimas’s generativist model of the trajectory of signification. Structuralist operations and operations of rhetorical transformation are posited as the basis for the generation of superior brand associations. The conceptual model put forward challenges the Greimasian assumption that a depth semantic structure is reducible to a binarist rationale, while adopting a connectionist approach in the form of associative networks. At the same time, the proposed framework deviates from the application of conceptual graphs in textual semiotics, while portraying in the form of associative networks how the three strata of a brand’s trajectory of signification interact with view to generating brand associations

Directional adposition use in English, Swedish and Finnish

Directional adpositions such as to the left of describe where a Figure is in relation to a Ground. English and Swedish directional adpositions refer to the location of a Figure in relation to a Ground, whether both are static or in motion. In contrast, the Finnish directional adpositions edellä (in front of) and jäljessä (behind) solely describe the location of a moving Figure in relation to a moving Ground (Nikanne, 2003). When using directional adpositions, a frame of reference must be assumed for interpreting the meaning of directional adpositions. For example, the meaning of to the left of in English can be based on a relative (speaker or listener based) reference frame or an intrinsic (object based) reference frame (Levinson, 1996). When a Figure and a Ground are both in motion, it is possible for a Figure to be described as being behind or in front of the Ground, even if neither have intrinsic features. As shown by Walker (in preparation), there are good reasons to assume that in the latter case a motion based reference frame is involved. This means that if Finnish speakers would use edellä (in front of) and jäljessä (behind) more frequently in situations where both the Figure and Ground are in motion, a difference in reference frame use between Finnish on one hand and English and Swedish on the other could be expected. We asked native English, Swedish and Finnish speakers’ to select adpositions from a language specific list to describe the location of a Figure relative to a Ground when both were shown to be moving on a computer screen. We were interested in any differences between Finnish, English and Swedish speakers. All languages showed a predominant use of directional spatial adpositions referring to the lexical concepts TO THE LEFT OF, TO THE RIGHT OF, ABOVE and BELOW. There were no differences between the languages in directional adpositions use or reference frame use, including reference frame use based on motion. We conclude that despite differences in the grammars of the languages involved, and potential differences in reference frame system use, the three languages investigated encode Figure location in relation to Ground location in a similar way when both are in motion. Levinson, S. C. (1996). Frames of reference and Molyneux’s question: Crosslingiuistic evidence. In P. Bloom, M.A. Peterson, L. Nadel & M.F. Garrett (Eds.) Language and Space (pp.109-170). Massachusetts: MIT Press. Nikanne, U. (2003). How Finnish postpositions see the axis system. In E. van der Zee & J. Slack (Eds.), Representing direction in language and space. Oxford, UK: Oxford University Press. Walker, C. (in preparation). Motion encoding in language, the use of spatial locatives in a motion context. Unpublished doctoral dissertation, University of Lincoln, Lincoln. United Kingdo

Proceedings ICPW'07: 2nd International Conference on the Pragmatic Web, 22-23 Oct. 2007, Tilburg: NL

Proceedings ICPW'07: 2nd International Conference on the Pragmatic Web, 22-23 Oct. 2007, Tilburg: N

Visualizing Evaluative Language in Relation to Constructing Identity in English Editorials and Op-Eds

This thesis is concerned with the problem of managing complexity in Systemic Functional Linguistic (SFL) analyses of language, particularly at the discourse semantics level. To deal with this complexity, the thesis develops AppAnn, a suite of linguistic visualization techniques that are specifically designed to provide both synoptic and dynamic views on discourse semantic patterns in text and corpus. Moreover, AppAnn visualizations are illustrated in a series of explorations of identity in a corpus of editorials and op-eds about the bin Laden killing. The findings suggest that the intriguing intricacies of discourse semantic meanings can be successfully discerned and more readily understood through linguistic visualization. The findings also provide insightful implications for discourse analysis by contributing to our understanding of a number of underdeveloped concepts of SFL, including coupling, commitment, instantiation, affiliation and individuation