Integrating IoT Analytics into Marketing Decision Making: A Smart Data-Driven Approach

With the advent of the Internet of Things (IoT), businesses have gained access to vast amounts of data generated by interconnected devices. Leveraging IoT analytics and marketing intelligence, organizations can extract valuable insights from this data to enhance decision-making processes. This paper presents a comprehensive methodology for data-driven decision-making in the context of IoT analytics and marketing intelligence. A real-time example is used to illustrate the application of this methodology, followed by an inference and discussion of the results. The rise of IoT has enabled real-time data collection from a wide array of interconnected devices, offering unprecedented opportunities for businesses to gain actionable insights. This paper focuses on the intersection of IoT analytics and marketing intelligence, exploring how data-driven decision-making can empower organizations to optimize their marketing strategies, customer experiences, and overall business performance

Taxonomy of Technological IT Outsourcing Risks: Support for Risk Identification and Quantification

The past decade has seen an increasing interest in IT outsourcing as it promises companies many economic benefits. In recent years, IT paradigms, such as Software-as-a-Service or Cloud Computing using third-party services, are increasingly adopted. Current studies show that IT security and data privacy are the dominant factors affecting the perceived risk of IT outsourcing. Therefore, we explicitly focus on determining the technological risks related to IT security and quality of service characteristics associated with IT outsourcing. We conducted an extensive literature review, and thoroughly document the process in order to reach high validity and reliability. 149 papers have been evaluated based on a review of the whole content and out of the finally relevant 68 papers, we extracted 757 risk items. Using a successive refinement approach, which involved reduction of similar items and iterative re-grouping, we establish a taxonomy with nine risk categories for the final 70 technological risk items. Moreover, we describe how the taxonomy can be used to support the first two phases of the IT risk management process: risk identification and quantification. Therefore, for each item, we give parameters relevant for using them in an existing mathematical risk quantification model

A Secure Big Data Framework Based on Access Restriction And Preserved Level of Privacy

Big data frequently contains huge amounts of personal identifiable information and therefore the protection of user2019;s privacy becomes a challenge. Lots of researches had been administered on securing big data, but still limited in efficient privacy management and data sensitivity. This study designed a big data framework named Big Data-ARpM that is secured and enforces privacy and access restriction level. The internal components of Big Data-ARpM consists of six modules. Data Pre-processor which contains a data cleaning component that checks each entity of the data for conformity

Systematizing Genome Privacy Research: A Privacy-Enhancing Technologies Perspective

Rapid advances in human genomics are enabling researchers to gain a better understanding of the role of the genome in our health and well-being, stimulating hope for more effective and cost efficient healthcare. However, this also prompts a number of security and privacy concerns stemming from the distinctive characteristics of genomic data. To address them, a new research community has emerged and produced a large number of publications and initiatives. In this paper, we rely on a structured methodology to contextualize and provide a critical analysis of the current knowledge on privacy-enhancing technologies used for testing, storing, and sharing genomic data, using a representative sample of the work published in the past decade. We identify and discuss limitations, technical challenges, and issues faced by the community, focusing in particular on those that are inherently tied to the nature of the problem and are harder for the community alone to address. Finally, we report on the importance and difficulty of the identified challenges based on an online survey of genome data privacy expertsComment: To appear in the Proceedings on Privacy Enhancing Technologies (PoPETs), Vol. 2019, Issue

XRay: Enhancing the Web's Transparency with Differential Correlation

Today's Web services - such as Google, Amazon, and Facebook - leverage user data for varied purposes, including personalizing recommendations, targeting advertisements, and adjusting prices. At present, users have little insight into how their data is being used. Hence, they cannot make informed choices about the services they choose. To increase transparency, we developed XRay, the first fine-grained, robust, and scalable personal data tracking system for the Web. XRay predicts which data in an arbitrary Web account (such as emails, searches, or viewed products) is being used to target which outputs (such as ads, recommended products, or prices). XRay's core functions are service agnostic and easy to instantiate for new services, and they can track data within and across services. To make predictions independent of the audited service, XRay relies on the following insight: by comparing outputs from different accounts with similar, but not identical, subsets of data, one can pinpoint targeting through correlation. We show both theoretically, and through experiments on Gmail, Amazon, and YouTube, that XRay achieves high precision and recall by correlating data from a surprisingly small number of extra accounts.Comment: Extended version of a paper presented at the 23rd USENIX Security Symposium (USENIX Security 14

Technical Research Priorities for Big Data

To drive innovation and competitiveness, organisations need to foster the development and broad adoption of data technologies, value-adding use cases and sustainable business models. Enabling an effective data ecosystem requires overcoming several technical challenges associated with the cost and complexity of management, processing, analysis and utilisation of data. This chapter details a community-driven initiative to identify and characterise the key technical research priorities for research and development in data technologies. The chapter examines the systemic and structured methodology used to gather inputs from over 200 stakeholder organisations. The result of the process identified five key technical research priorities in the areas of data management, data processing, data analytics, data visualisation and user interactions, and data protection, together with 28 sub-level challenges. The process also highlighted the important role of data standardisation, data engineering and DevOps for Big Data