Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Online Recommendation Systems in a B2C E-Commerce Context: A Review and Future Directions

An online recommendation system (RS) involves using information technology and customer information to tailor electronic commerce interactions between a business and individual customers. Extant information systems (IS) studies on RS have approached the phenomenon from many different perspectives, and our understanding of the nature and impacts of RS is fragmented. The current study reviews and synthesizes extant empirical IS studies to provide a coherent view of research on RS and identify gaps and future directions. Specifically, we review 40 empirical studies of RS published in 31 IS journals and five IS conference proceedings between 1990 and 2013. Using a recommendation process theoretical framework, we categorize these studies in three major areas addressed by RS research: understanding consumers, delivering recommendations, and the impacts of RS. We review and synthesize the extant literature in each area and across areas. Based on the review and synthesis, we surface research gaps and provide suggestions and potential directions for future research on recommendation systems

Mobile operators as banks or vice-versa? and: the challenges of Mobile channels for banks

This short paper addresses the strategic challenges of deposit banks, and payment clearinghouses, posed by the growing role of mobile operators as collectors and payment agents of flow of cash for themselves and third parties. Through analysis and data analysis from selected operators , it is shown that mobile operators achieve as money flow handlers levels of efficiency , profitability ,and risk control comparable with deposit banks – Furthermore , the payment infrastructures deployed by both are found to be quite similar , and are analyzed in relation to strategic challenges and opportunities This paves the way to either mobile operators taking a bigger role ,or for banks to tie up such operators to them even more tightly ,or for alliances/mergers to take place ,all these options being subject to regulatory evolution as analyzed as well . The reader should acknowledge that there is no emphasis on specific Mobile banking (M-Banking) technologies (security, terminals, application software) , nor on related market forces from the user demand point of view.banking;industry structure;mobile networks;operational cash flow;regulations;transaction systems

The Effects Of Malfunctioning Personalized Services On Users’ Trust And Behaviors

Online merchants adopt web personalization to customize web content to match online users’ needs. Prior research has only looked at the “success” side of web personalization. Little research examines the “problematic” side of web personalization. The objective of this research is to explore how “malfunctioning” personalized web services influence an online user’s trust in the personalization agent and the behavioral intention of that user. In particular, this research looks at two types of malfunctioning personalization: irrelevant recommendations and biased recommendations. We draw on trust theories to develop seven hypotheses to predict the effects of malfunctioning personalized web services. We conducted a study with a personalized music download website. We found that irrelevant recommendations led to low trust in the personalization agent’s competence and integrity, and biased recommendations led to low trust in the integrity of the personalization agent. These findings provide empirical evidence of the possible problems of malfunctioning personalization and help firms understand and quantify the challenges and limitations of incorporating web personalization in their websites