Business intelligence as the support of decision-making processes in e-commerce systems environment

The present state of world economy urges managers to look for new methods, which can help to start the economic growth. To achieve this goal, managers use standard as well as new procedures. The fundamental prerequisite of the efficient decision-making processes are actual and right information. Managers need to monitor past information and current actual information to generate trends of future development based on it. Managers always should define strictly what do they want to know, how do they want to see it and for what purpose do they want to use it. Only in this case they can get right information applicable to efficient decision-making. Generally, managers´ decisions should lead to make the customers´ decision-making process easier. More frequently than ever, companies use e-commerce systems for the support of their business activities. In connection with the present state and future development, cross-border online shopping growth can be expected. To support this, companies will need much better systems providing the managers adequate and sufficient information. This type of information, which is usually multidimensional, can be provided by the Business Intelligence (BI) technologies. Besides special BI systems, some of BI technologies are obtained in quite a few of ERP (Enterprise Resource Planning) systems. One of the crucial questions is whether should companies and firms buy or develop special BI software, or whether they can use BI tools contained in some ERP systems. In respect of this, there is a question if the modern ERP systems can provide the managers sufficient possibilities relating to ad-hoc reporting, static and dynamic reports and OLAP analyses. A one of the main goals of this article is to show and verify Business Intelligence tools of Microsoft Dynamics NAV for the support of decision-making in terms of the cross-border online purchasing. Pursuant to above-mentioned, in this article authors deal with problems relating to managers´ decision-making, customers´ decision-making and a support of its using the BI tools contained in ERP system Microsoft Dynamics NAV. A great deal of this article is aimed at area of multidimensional data which are the source data of e-commerce systems.Business Intelligence, decision-making, e-commerce system, cross-border online purchasing, multi-dimensional data, reporting, data visualization

Internet auctions in marketing: The consumer perspective

Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention. This paper focuses on the attitudes, motives, and behavior of auction customers. It shows why ccurrent beliefs about bidder characteristics are myths. Taking these misconceptions as a starting point, the existence of an experiential and a pragmatic type of auction customer is proposed. An explorative empirical study looking for the characteristics of both types of auction customers is described. Results indicate that less than half of auction shoppers in the sudy are experiential oriented. Except substantial additional demand concerning technological and emotional qualities of auctions these shoppers do not differ dramatically from pragmatic oriented shoppers. Both types are open-minded towards further development of consumer auctions to commercial marketplaces. Business models of auctioneers and suppliers should concentrate on the basic utility of the auction algorithm by facilitating individual matchmaking instead of pursuing costly additional utility by promoting the entertainment value of auctions. --

Method of supply chain optimization in E-commerce

Rapid development of technologies and their penetration into all sectors generates a wide range of streamlining of production and trade processes. Electronic commerce is the area in which information and communication technology (ICT) is an essential and indispensable element. It is based on the use of e-commerce systems. An e-commerce system combines several parts consisting of customers, suppliers (sellers, dealers, producers, businessmen, etc.), the web server (web interface), the information system (ERP, CRM, the database system), the payment system, the dispatch system and the legislature itself. All these subsystems must be managed both at the operational level and in terms of the whole e-commerce system. E-commerce systems are tools meant to support the supply chain (SC), the quality of which as well as other parts of the e-commerce system largely depend on management processes representing supply chain management (SCM). The optimal way to ensure the success of SCM is to use the methods of modelling and simulation based on appropriate models and mathematical representation of a real SC. Such models are constructed with the use of process and value-chain oriented approaches or based on the concept of multi-agent systems. Different types of models in conjunction with a suitable mathematical representation allow us to perform the simulation process which outputs can help managers make suitable decisions. The paper aims at presenting contemporary approaches to the supply chain modelling within e-commerce systems. Moreover, the case study emphasized hereby is oriented to present the sample simulation approach in order to find the optimal allocation of resources which are meant to minimize shipping costs.e-commerce system, supply chain, supply chain management, warehouse, allocation of resources

Investigating affordances of virtual worlds for real world B2C e-commerce

Virtual worlds are three-dimensional (3D) online persistent multi-user environments where users interact through avatars. The literature suggests that virtual worlds can facilitate real world business-to-consumer (B2C) e-commerce. However, few real world businesses have adopted virtual worlds for B2C e-commerce. In this paper, we present results from interviews with consumers in a virtual world to investigate how virtual worlds can support B2C e-commerce. A thematic analysis of the data was conducted to uncover affordances and constraints of virtual worlds for B2C e-commerce. Two affordances (habitability and appearance of realness) and one constraint (demand for specialised skill) were uncovered. The implications of this research for designers are (1) to provide options to consumers that enable them to manage their online reputation, (2) to focus on managing consumers’ expectations and (3) to facilitate learning between consumers

Marketing management of a successful e-business

Marketing management occupies an increasingly important position in the business world, as well as in the sphere of electronic commerce. Some participants, however, underestimate the importance of this marketing support, which may be one of the major causes of the failure and inability of some companies operating on the Internet to grow. The aim of this paper is to develop an effective marketing management process model, which can significantly contribute to the increased competitiveness of companies operating on the Internet. The validity of this model is then applied on a Czech e-shop, which has long been one of the leaders of the Czech Internet market. To achieve the objective of this paper the current situation will be analysed, and synthesis of the findings from research literature as well as modelling using the methods of abstraction and specification will be performed. This article is focused on Czech Internet market. Results of the survey (case study) will be used for further research in the field of e-business

Using Transaction Utility Approach for Retail Format Decision

Transaction Utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two drivers: Acquisition Utilities and Transaction utilities. Acquisition utility represents the economic gain or loss from the transaction. Where as transaction utility is associated with purchase or (sale) and represents the pleasure (or displeasure) of the financial deal per se and is a function of the difference between the selling price and the reference price. Choice of a format has been studied from several dimensions including the cost and effort as well as the non-monetary values. However, the studies that present the complete picture and combine the aspects of the tangible as well as intangible values derived out of the shopping process are limited. Most of the studies, all of them from the developed economies, have focussed on the selection of a store. They represent a scenario where formats have stabilised. However, in Indian scenario formats have been found to be influencing the choice of store as well as orientation of the shoppers. Also, retailers are experimenting with alternate format with differing success rates. The author has also not found a study that has applied this theory. It is felt that the Transactional Utility Theory may provide a suitable approach for making format decisions.

Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011

The aim of the article is to present the results of research concerning the utilisation of different aspects of electronic commerce and business in Polish e-shops, based on a number of comparative analyses performed for the years 2009-2011. Some of the presented data concern also the year 2008. The most important aspects covered by the analyses are: international trade and exports of Polish e-shops, marketing aspects of online businesses, the infrastructure and safety of Polish e-shops, their financial results, and also actions planned in order to minimise the effects of the economic crisis. The main conclusions drawn from these analyses, as well as predictions for the future for the Polish e-market, are also presented.Celem artykułu jest zaprezentowanie wyników badań dotyczących wykorzystania różnych aspektów handlu i biznesu elektronicznego w polskich e-sklepach oraz ich komparatywnej analizy wykonanej dla lat 2009-2011. Niektóre zaprezentowane dane dotyczą także roku 2008. Najważniejsze aspekty poruszane w analizach to: międzynarodowy handel i eksport polskich sklepów internetowych, aspekty marketingowe biznesu internetowego, infrastruktura i bezpieczeństwo polskich e-sklepów oraz ich wyniki finansowe, a także działania, które są planowane w celu zminimalizowania skutków kryzysu gospodarczego. W artykule zaprezentowane są również wnioski z wykonanych analiz oraz przewidywania na przyszłość dotyczące polskiego e-rynku