Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication

This paper serves as a review of existing literature for the purpose of identifying potential future areas of research as it relates to the industry of e-Commerce in the apparel field. Within this paper, I use research in the subject of online consumer behavior to draw similarities and differences with research in the subject of online apparel consumer behavior. The intent is to highlight a distinction between the categories of a more generalized online consumer and an online apparel consumer, with particular attention on consumer-type responses to, and interaction with, hedonic atmosphere attributes as well as electronic word of mouth

The Effects of Psychological Factors on Online Consumer Behavior

[[abstract]]The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior.[[conferencetype]]國際[[conferencedate]]20111206~20111209[[iscallforpapers]]Y[[conferencelocation]]Singapor

Self or simulacra of online reviews : an empirical perspective

Online user-generated content (UGC) includes various forms of computer-mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e-commerce, online marketing, and consumer behavior domains using text-mining and sentiment analysis. Such studies often assume that consumer-submitted online reviews truly represent consumer experiences, but multiple studies on online social networks suggest otherwise. Drawing from the social network literature, this paper investigates the impact of peers on consumer willingness to write and submit online reviews. An empirical study using data from “Yelp,” a globally used online restaurant review website, shows that the number of friends and fans positively impacts the number of online consumer reviews written. Implications for research and practice are discussed

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

The potential of using Neuro-IS to understand consumer's approach-avoidance motivation in online grocery retail

There is a request for research to examine consumer-purchasing behavior in online grocery retailing. By definition, behavior includes both cognition and observable responses. Neuro-Information Systems (NeuroIS) is a framework that offers a reliable measurement of consumer behavior, through direct observation of the brain using neuroscientific techniques. This paper discusses a potential application of using electroencephalography (EEG) to measure approach-avoidance motivation in online grocery retail contexts. A review of the literature on approach-avoidance, web atmospherics, and frontal asymmetry is conducted, to form appropriate linkages between theory and its application to the online grocery context. Additionally, this paper provides an example for exploring the potential of NeuroIS in an online setting, to demonstrate potential benefits when it comes to understanding and predicting consumer motivation in an online grocery retail context.submittedVersio

PENGARUH PAID PROMOTE, KUALITAS PRODUK, DAN ONLINE CONSUMER REVIEW TERHADAP MINAT BELI PADA TUMBUH LAB

Technological development have made a change in consumer behavior from offline to online all over the world especially in Indonesia, one of them because by the growth of online shops. The number of online shops that have sprung up this time has become the center of public attention especially among women because it saving time and they also read various reviews in social media and website rewiew. They have their own belief whether to decide to buy the product or not at all. Considering the existing phenomenon, the research is done to study the effect of paid promote, online consumer review and also product quality. The purpose of this research is to know the effect of paid promote, product quality, and online consumer review on purchase interest in Tumbuh Lab. Tumbuh lab is chosen because it already used paid promote.The sample of this study were 300 responden who were consumer an followers Tumbuh Lab. The research method used a quantitative method and multiple linear regression analyses. The sampling technique used in this study was snowball sampling. The results of the study shows that paid promote, product quality, online consumer review and buying interest are in very good category. The result of simultaneous and simultan significantly influence buying interest and the coefficient of determination shows that paid promote, product quality, and online consumer review significantly influence purchase interest by 32,1% and 67,9% are influenced by other variables outside of this researc

Examining customer's intention to rely on online reviews

The use of online reviews among online shoppers has increased significantly in recent years and has reduced uncertainty and risks associated with online shopping. The objective of this research is to identify the segment of online shoppers relying on online reviews. Consumers were classified based on their shopping motivation, trait and online behavior. A quantitative survey involving 375 Indian online shoppers were performed to identify and understand their reliance of online reviews. The findings show that consumer with high price consciousness, value consciousness, brand consciousness and self-esteem rely on online reviews for their online purchases. On the other side consumer who are quality conscious and having online shopping anxiety don’t rely on online review. This research adds to the growing literature on consumer information theory and validates the link between consumer shopping motivation and their informational needs

The Determinants of Online Vegetables/Fruits Repurchase Intention: Stimulus-Organism-Response Model and Theory of Planned Behaviour

The aim of this study is to review of concepts, theories and models related to consumer intentions. In doing this, the objective is to explore and explain the determinants of online vegetables/fruits repurchase intention based on literature review which used Stimulus-Organism-Response (SOR) Model and Theory of Planned Behaviour as basic concepts approach to put forward hypotheses for next research on consumer intention. Many research in the past examined variables as antecedents and predictors of repurchase intention. This literature study refers to the repurchase intention framework with a content of reputation, emotion, perceived risk, subjective norms, attitude, and perceived behavior control. The authors explore variables on these concepts, data for this study were generated through secondary data from many sources including paper, journal, textbooks, databases, and websites, etc. The literature review found that there is a positive relationship between reputation and emotion towards online repurchase intention, and perceived risk give a negative influence to online repurchase intention. The reputation of e-retailers is very important as it has a positive impact on online repurchase intention of e-shoppers in the future. Subjective norms have a direct significant impact on buying intentions. Subjective norms influence attitudes toward buying intentions. That attitudes and perceived behavior control are better predictors of intentions when the social environment is more conducive and supportive to perform a behavior. The present study found that perceived behavioral control significantly influences willingness to online repurchase intention toward fresh vegetables or fruits. Hence, the study provides the summary of existing literature related to repurchase intention for better understanding and helps to frame the hypothesis for future research. While some outcomes may be significant to marketing practice, the overall goal of such research is to achieve a better understanding of consumer behavior

Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic

Purpose:  The objective of this study is to examine  consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak.   Theoretical framework:   The essay covers numerous consumer buying behaviour strands. This study examines consumer buying behaviour and factors. As it is based on previous research, it provides a full literature review. The research also identified under reported concerns.   Design/methodology/approach:  A comprehensive review of 90 published articles was conducted by using multiple databases on various areas. After reviewing the required literature, variables were combined with the goal of simplifying trends in literary works relating to consumer buying behaviour. The article lays forth a conceptual framework for assessing both online and offline consumer buying behaviour and would aid in our understanding of the phenomena.   Findings:   The results highlighted elements like convenience, payment methods, and offers, all of which are key aspects to take into account when making a purchase.   Research, Practical & Social implications:   Practitioners, politicians, and researchers may use the data to better understand consumer buying behaviour. The study's theoretical contributions will provide beneficial recommendations. The results will help marketers and consumer behaviour academics. This study sheds new light on COVID-19 consumers' buying habits. This study affects companies that provide online and offline purchasing services. Situational circumstances affect policy.   Originality/value:   The findings of this research provide insight into consumer buying patterns for both online and offline shopping. This research advances our knowledge of both online and offline shopping by providing a conceptual framework for analyzing consumer buying behavior before and after the Covid-19 outbreak

Programmatic Advertising: Shaping Consumer Behavior or Invading Consumer Privacy?

Digital advertising is experiencing a disruptive, industry-transforming shift. Everything – from how companies and brands target consumers, record their preferences and behavior, persuade them, and intervene in the consumer decision process – has dramatically changed. Big Data, particularly from consumers’ online behavior, has fueled opportunities for marketers to create optimized campaigns, cost efficiently, and with great precision, through the phenomenon of Programmatic Advertising. Over half of digital media expenditures in 2015 were on programmatic advertising. It is estimated that $17B will be spent on programmatic advertising next year. Despite its current popularity and exponential growth, there has been a lack of systematic research on programmatic advertising. The goals of this research project are to develop a 360- degree understanding of programmatic advertising, its effect on consumer perceptions and behavior, current industry best practices, and, its projected future. Consequently, this project involves multiple phases and research methods – literature review and analysis (phase 1), qualitative research with managers (phase 2), and a field experiment with consumers (phase 3). I have developed four hypotheses. I tested two hypotheses with results from in-depth interviews with industry executives, and two consumer-behavior related hypotheses with data from a field experiment with consumers. Results from the qualitative research validate the enhanced efficiency and accountability of marketing expenditures (H1), and the growing abuse of consumer privacy (H2), due to programmatic advertising. Results from the field experiment indicate that programmatic advertising positively affects purchase intentions of online shoppers to a greater extent compared to other forms of online advertising (H3), and builds more positive attitudes towards brands (H4). Novel findings from this research have broad implications for consumer behavior researchers, advertising and media executives, and policy makers.Undergraduate Research OfficeNo embargoAcademic Major: Marketin