Managing the Tension between Standardization and Customization in IT-enabled Service Provisioning: A Sensemaking Perspective

The outsourcing literature has offered a plethora of perspectives and models for understanding decision determinants and outcomes of outsourcing of business processes. While past studies have contributed significantly to scholarly research in this area, there are an insufficient number of studies that are provider centric. Consequently, there is a need to understand how service providers address a core challenge: to achieve scalable growth by developing standardized offerings that can be sufficiently customized to meet the unique demands of individual customers. This study explores how patterns of collective action within and between a provider and two of their largest customers relate to the tension between standardization and customization of information technology (IT)-enabled service provisioning. Specifically, it investigates the relationship between such behavioral patterns and the development of an enterprise architecture designed to address the tension between standardization and customization. A socio-cognitive sensemaking framework consisting of six core properties provides the analytical lens through which the relationship is investigated. The study adopts an interpretive case study methodology guided by the assumption that distinct dimensions of the social world exist, but understanding them comes from inter-subjective interaction between researcher and subject. The approach adopts a combination of literal and theoretical replication strategies (Yin 1994) to help identify similarities and dissimilarities during cross case comparison. Data were collected from semi-structured interviews, direct observations, participant observations, and analysis of documentation and archival records. Our findings suggest that localized action at the expense of global coordination exacerbates the tension between standardization and customization. Furthermore, attempts to address the tension through the logics of spatial and temporal separation proved largely ineffective, as these initiatives put added pressure on the sensemaking processes responsible for guiding collective action. Our findings further suggest that a paradigm modification might be useful for service providers, where they shift their focus from reducing equivocality to improving their internal ability to respond to it. The results of this study contribute to a large body of outsourcing literature that has too often neglected a provider centric perspective. By uncovering key factors that exacerbate the tension within and between organizations, and providing practical methods for addressing them, this study also offers valuable insight for practicing managers

Towards guidelines for building a business case and gathering evidence of software reference architectures in industry

Background: Software reference architectures are becoming widely adopted by organizations that need to support the design and maintenance of software applications of a shared domain. For organizations that plan to adopt this architecture-centric approach, it becomes fundamental to know the return on investment and to understand how software reference architectures are designed, maintained, and used. Unfortunately, there is little evidence-based support to help organizations with these challenges. Methods: We have conducted action research in an industry-academia collaboration between the GESSI research group and everis, a multinational IT consulting firm based in Spain. Results: The results from such collaboration are being packaged in order to create guidelines that could be used in similar contexts as the one of everis. The main result of this paper is the construction of empirically-grounded guidelines that support organizations to decide on the adoption of software reference architectures and to gather evidence to improve RA-related practices. Conclusions: The created guidelines could be used by other organizations outside of our industry-academia collaboration. With this goal in mind, we describe the guidelines in detail for their use.Peer ReviewedPostprint (published version

IT Governance Maturity: Developing a Maturity Model Using the Delphi Method

To advance in maturity, organizations should pay attention to both the hard and soft sides of IT governance (ITG). The hard side is related to processes and structure, the soft side to social aspects like behavior and organizational culture. This paper describes a study to develop an ITG maturity model (MM) that includes both. Our research method is based on literature study, the Delphi method and makes use of a Group Decision Support System. We chose to design a focus area MM. In this type of MM maturity is determined by a set of focus areas. The study reveals one MM as being appropriate for hard ITG. For soft ITG we found no single model appropriate. Soft governance needs more specific capabilities defined for each focus area individually. Based on knowledge from literature and experts we selected models for each focus area. Three alternatives for informal organization need further research

Using project demand profiling to improve the effectiveness and efficiency of infrastructure projects

Purpose The purpose of this paper is to explore the applicability and utility of supply chain (SC) segmentation through demand profiling to improve the effectiveness and efficiency of infrastructure projects by identifying different types of project demand profiles. Design/methodology/approach A three-stage abductive research design was adopted. Stage 1 explored the applicability of SC segmentation, through demand profiling, to the portfolio of infrastructure projects in a utility company. Stage 2 was an iterative process of “theory matching”, to the portfolio, programme and project management literature. In stage 3, theoretical saturation was reached and “theory suggestions” were made through four propositions. Findings Four propositions outline how SC segmentation through project demand profiling could improve the effectiveness and efficiency of infrastructure projects. P1: the ability to recognise the different demand profiles of individual projects, and groups thereof, is a portfolio management necessity. P2: projects that contribute to the strategic upgrade of a capital asset should be considered a potential programme of inter-related repeatable projects whose delivery would benefit from economies of repetition. P3: the greater the ability to identify different demand profiles of individual/groups of projects, the greater the delivery efficiency. P4: economies of repetition developed through efficient delivery of programmes of repeatable projects can foster greater efficiency in the delivery of innovative projects through economies of recombination. Originality/value This work fills a gap in the portfolio management literature, suggesting that the initial screening, selection and prioritisation of project proposals should be expanded to recognise not only the project type, but also each project’s demand profile

The role of re-appropriation in open design : a case study on how openness in higher education for industrial design engineering can trigger global discussions on the theme of urban gardening

This case study explores the opportunities for students of Industrial Design Engineering to engage with direct and indirect stakeholders by making their design process and results into open-ended Designed Solutions. The reported case study involved 47 students during a two-weeks intensive course on the topic of urban gardening. Observations were collected during three distinctive phases: the co-design phase, the creation of an Open Design and the sharing of these design solutions on the online platform Instructables.com. The open sharing of local solutions triggered more global discussions, based on several types of feedbacks: from simple questions to reference to existing works and from suggestions to critiques. Also some examples of re-appropriation of the designed solutions were reported. These feedbacks show the possibilities for students to have a global vision on their local solutions, confronting them with a wider and more diverse audience. The case study shows on the other hand the difficulty in keeping students engaged in this global discussion, considering how after a few weeks the online discussions dropped to an almost complete silence. It is also impossible with such online platforms to follow the re-appropriation cycles, losing the possibility of exploring the new local context were the replication / modification of the designed product occurred. The course’s focus on Open Design is interesting both under the design and educational points of view. It implies a deep change in the teaching approach and learning attitude of students, allowing unknown peers to take part of the design process and fostering a global discussion starting from unique and local solutions