Advanced recommendations in a mobile tourist information system

An advanced tourist information provider system delivers information regarding sights and events on their users' travel route. In order to give sophisticated personalized information about tourist attractions to their users, the system is required to consider base data which are user preferences defined in their user profiles, user context, sights context, user travel history as well as their feedback given to the sighs they have visited. In addition to sights information, recommendation on sights to the user could also be provided. This project concentrates on combinations of knowledge on recommendation systems and base information given by the users to build a recommendation component in the Tourist Information Provider or TIP system. To accomplish our goal, we not only examine several tourist information systems but also conduct the investigation on recommendation systems. We propose a number of approaches for advanced recommendation models in a tourist information system and select a subset of these for implementation to prove the concept

The Mediation Effect of Trusting Beliefs on the Relationship Between Expectation-Confirmation and Satisfaction with the Usage of Online Product Recommendation

Online Product Recommendations (OPRs) are increasingly available to onlinecustomers as a value-added self-service in evaluating and choosing a product.Research has highlighted several advantages that customers can gain from usingOPRs. However, the realization of these advantages depends on whether and towhat extent customers embrace and fully utilise them. The relatively low OPR USAgerate indicates that customers have not yet developed trust in OPRs’ performance.Past studies also have established that satisfaction is a valid measure of systemperformance and a consistent significant determinant of users’ continuous systemusage. Therefore, this study aimed to examine the mediation effect of trustingbeliefs on the relationship between expectation-confirmation and satisfaction. Theproposed research model is tested using data collected via an online survey from626 existing users of OPRs. The empirical results revealed that social-psychologicalbeliefs (perceived confirmation and trust) are significant contributors to customersatisfaction with OPRs. Additionally, trusting beliefs partially mediate the impactof perceived confirmation on customer satisfaction. Moreover, this study validatesthe extensions of the interpersonal trust construct to trust in OPRs and examinesthe nomological validity of trust in terms of competence, benevolence, andintegrity. The findings provide a number of theoretical and practical implications.&nbsp

MTBRN: Multiplex Target-Behavior Relation Enhanced Network for Click-Through Rate Prediction

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the CTR field. Existing works mainly exploit attention mechanism based on embedding product when considering relations between user behaviors and target item. However, this methodology lacks of concrete semantics and overlooks the underlying reasons driving a user to click on a target item. In this paper, we propose a new framework named Multiplex Target-Behavior Relation enhanced Network (MTBRN) to leverage multiplex relations between user behaviors and target item to enhance CTR prediction. Multiplex relations consist of meaningful semantics, which can bring a better understanding on users' interests from different perspectives. To explore and model multiplex relations, we propose to incorporate various graphs (e.g., knowledge graph and item-item similarity graph) to construct multiple relational paths between user behaviors and target item. Then Bi-LSTM is applied to encode each path in the path extractor layer. A path fusion network and a path activation network are devised to adaptively aggregate and finally learn the representation of all paths for CTR prediction. Extensive offline and online experiments clearly verify the effectiveness of our framework.Comment: Accepted by CIKM202

Travel recommendations in a mobile tourist information system

An advanced mobile tourist information system delivers information about sights and events on a tourists travel route. The system should be personalized in its interaction with the tourist. Data that can be used for personalization are: the tourists interest profile, an analysis of their travel history, and the tourists feedback about sights. Existing mobile information systems for tourists do not tailor their information delivery to the tourists interests. In this paper, we propose the use of personalised recommendations that consider all of the personal information a tourist provides. We adopt and modify techniques from recommended systems to the new application area of mobile tourist information. We propose a number of methods for personalised recommendations; and select a subset of these for implementation. This paper then presents the implemented recommended component of our TIP system for mobile tourist informatio