The management of complexity in project management – a qualitative and quantitative case study of certified project managers in Germany

With the increased globalization and expansion of the markets worldwide, companies have to struggle with increased competition. Therefore, organisations have begun to offer advantages such as a personalisation of products to potential customers. Market conditions and legal policies can make it challenging to predict whether those ad-vantages can be realized. Project managers are often in the position of having to fulfil these requirements; in continuously changing influencing factors that make tasks diffi-cult to manage. These circumstances create complexity. Frequently, managers are una-ware that complexity has created problems in a specific project. Often, the traditional standards of project management no longer provide a sufficient support to managers of complex projects. This research investigates how current standards of project management address com-plexity, and whether a supplement is necessary. Complexity strengtheners are investi-gated. One standard Project Management Institute (PMI) is selected as an example to analyze the influence of strengtheners on PM-processes. A funnel model is developed based on these research findings. This is aimed to help managers in their daily practice and support them in categorizing the complexity of their projects. Based on this model, managers should be able to recognize the actual strengtheners of complexity and which processes of their project are affected. Finally, a possible adaption of the standard is re-searched. A proposition for a new comprehensive guide is designed to support manag-ers carrying out complex projects. The key managerial implication of this research is the development of a five-step model for handling complexity in projects: forming, storming, norming, performing, and ad-journing. Furthermore, the intent of this thesis is to make a valid contribution to the management literature. For handling complexity the new funnel model should close the gap between the recognition of complexity in a project and underlying causes. The new five-step model thus provides project managers helpful guidelines for handling complex projects. This research applies a mixed method, consisting of a survey (quantitative method) and focus interviews (qualitative method) with experts of project management (PMI) in Germany. There are approximately 4.900 PMI certified project managers in Germany; more than 170 participated in the survey (3.6%). This is considered sufficient to provide reliable results for this research. Further, three focus interviews deepen the knowledge and validate the results of the survey: Complexity is an actual problem in project man-agement. Existing standards are sufficient for project management, but complexity can-not be standardized. This thesis proposes to help project managers to resolve project complexity by providing guidelines for navigating through complex projects

Technology Selection at BC Hydro\u27s Office of the Chief Technology Officer

A technology portfolio selection process was developed for BC Hydro’s Office of the Chief Technology Officer (OCTO). The OCTO’s existing technology management tools and practices were assessed against those found in academic literature as well as those used at other utility firms. The report then outlines a process for valuing and prioritizing technology solutions to meet portfolio objectives of maximized value, strategic fit and portfolio balance. The final process was shaped by considerations of technological maturity, integration with existing business practices, and flexibility to respond to changes inherent in technology research and development

The inclusion of engineering design into the high school biology curriculum

The purpose of this project is to develop engineering-based lessons for a life science course,i.e. biology, in order to meet the NGSS standards as well as increase student interest in engineering by incorporating the principles of engineering design into the traditional science classroom

Optimizing Product-Market Fit: A Digital Marketing Approach for Performance Measurement

In today's digital economy, digital marketing has grown in scope and now acts as a liaison connecting digital interactions and key start-up activities. The low investment and dynamic elements of digital marketing favor the start-up environment and enable a flexible match between digital interactions and start-up growth. However, start-ups are usually unfamiliar with all the possibilities digital marketing offers and connect its influence solely with marketing and sales. Digital marketing, powered by data analytics, can support start-ups in different key activities such as testing and experimentation, customer education, and others. This thesis first explores how digital marketing impacts start-up development within a set of growth drivers supporting different key activities and associated areas. Through a systematic literature review, the Macro- dynamic Framework was developed to identify and connect fifteen growth drivers and digital marketing impact for achieving start-up growth in four different areas. Secondly, as Product-Market fit is identified as one of the key drivers of start-up growth, this research focused on investigating how can product-market fit be influenced through digital marketing. One of the major challenges start-ups have in this perspective is measuring digital marketing performance and interpreting the collected data. As Product-Market fit and performance measurement both largely rely on the provided digital marketing analytics and received feedback, the DM_Optima framework is developed to connect the touchpoints of both areas. Through multiple case study research with nine start-ups, the thesis demonstrates this Framework application. The DM_Optima Framework is developed with a Balanced Scorecard and enables start-ups to test their ability to optimize product-market fit through digital marketing and performance measurement. The results of DM_Optima help start-up founders and managers to achieve or maintain their product-market fit and establish efficient practices of digital marketing performance measurement from an internal organizational perspective.Na economia digital de hoje, o marketing digital cresceu no seu âmbito e actua agora como um elo de ligação entre as interacções digitais e as principais actividades de arranque. O baixo investimento e os elementos dinâmicos do marketing digital favorecem o ambiente de arranque e permitem uma combinação flexível entre as interacções digitais e o crescimento de arranque. Contudo, as start-ups não estão normalmente familiarizadas com todas as possibilidades que o marketing digital oferece e ligam a sua influência apenas ao marketing e às vendas. O marketing digital, impulsionado pela análise de dados, pode apoiar start-ups em diferentes actividades chave como testes e experimentação, educação de clientes, e outras. Esta tese explora primeiro como o marketing digital tem impacto no desenvolvimento inicial dentro de um conjunto de factores de crescimento que apoiam diferentes actividades e áreas associadas. Através de uma revisão sistemática da literatura, a Estrutura Macrodinâmica foi desenvolvida para identificar e ligar quinze motores de crescimento e marketing digital para alcançar o crescimento inicial em quatro áreas diferentes. Em segundo lugar, uma vez que o ajuste Produto-Mercado é identificado como um dos principais motores do crescimento inicial, esta investigação centrou-se na investigação de como pode o ajuste produto-mercado ser influenciado através do marketing digital. Um dos maiores desafios que as novas empresas têm nesta perspectiva é medir o desempenho do marketing digital e interpretar os dados recolhidos. Uma vez que a adequação e a medição do desempenho do produto ao mercado dependem largamente da análise de marketing digital fornecida e do feedback recebido, a estrutura DM_Optima é desenvolvida para ligar os pontos de contacto de ambas as áreas. Através de múltiplos estudos de caso com nove start-ups, a tese demonstra esta aplicação da estrutura. A estrutura DM_Optima é desenvolvida com um Balanced Scorecard e permite às start-ups testar a sua capacidade de optimizar a adequação do produto ao mercado através do marketing digital e da medição do desempenho. Os resultados da DM_Optima ajudam os fundadores e gestores em fase de arranque a alcançar ou manter a sua adequação ao mercado de produtos e a estabelecer práticas eficientes de medição do desempenho do marketing digital de uma perspectiva organizacional interna

Bioinformatics

This book is divided into different research areas relevant in Bioinformatics such as biological networks, next generation sequencing, high performance computing, molecular modeling, structural bioinformatics, molecular modeling and intelligent data analysis. Each book section introduces the basic concepts and then explains its application to problems of great relevance, so both novice and expert readers can benefit from the information and research works presented here